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Survey: Average iPhone user has spent $80 on apps

$80 on apps? I didn't think it was that much, but after going over estimates in my head, that sounds about right, actually. A survey of 1200 App Store customers estimates that we've spent about $80 on applications so far, with an average of about 65 applications per customer. There's a little weirdness in those figures though: they also say that 65% of the apps downloaded were free, and that the average app price was $1.56. There's some extra information hidden in there: if 65% of the apps are $0, and the average price is still up above $1, that means people are spending way more than $1 on the apps that they do buy. More research seems needed there.

There's another surprising figure as well: of all the 1200 customers surveyed, altogether they only had about 15,000 unique apps on their iPhones. When you compare that to the latest figures of about 65,000 apps, that means you've got about 50,000 apps (definitely the majority) that are completely untouched by these customers. Of course, 1200 is a tiny sample when you're talking about the millions of iPhones sold overall, but if that is in fact a representative sample, that means that there are many, many more apps than people have actually downloaded and tried in iTunes.

Not hard to believe -- with iPhone developer numbers in the hundreds of thousands, tons of trashware on the store, and the relative ease it takes to crank out an app, it's no surprise that you've got way more apps than people interested in trying them. But then again, isn't that the way we want it?

$80 on apps? I didn't think it was that much, but after going over estimates in my head, that sounds about right, actually. A survey of...
 

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kenc29

So, 65 apps, with 65% free, means 23 paid apps. If $80 is the average spent, then that means the avg spent on a paid app is $3.47.

Now, the $1.56 avg times 65 apps comes out to $101. You'd think they'd have said the avg iPhone buyer has spent over $100 on apps, then.

There seems to have been a transcription error in the report or something. Either way, the numbers seem reasonable to me.

September 09 2009 at 1:00 PM Report abuse rate up rate down Reply
ouriel.ohayon

You may want to read our complementary notes explaining that actually the "most representative" value spent per iPhone is 45 dollars, 80 being a gross average http://blog.appsfire.com/check-it-some-important-precisions-and-comple

Ouriel Ohayon
AppsFire

September 09 2009 at 4:04 AM Report abuse rate up rate down Reply
AlterEgoist

"There's another surprising figure as well: of all the 1200 customers surveyed, altogether they only had about 15,000 unique apps on their iPhones. When you compare that to the latest figures of about 65,000 apps, that means you've got about 50,000 apps (definitely the majority) that are completely untouched by these customers."

Was this survey conducted internationally? If it was only in the US, this would explainthe above.

I have about 16 out of 85 apps currently on my iPhone's springboard, which are specific to the Netherlands (newspapers, dictionary, streaming newscasts, public transport information, social network, etc.). And that for a tiny country as the Netherlands.

September 08 2009 at 5:26 PM Report abuse rate up rate down Reply
Justin

I counted mine up and I'm at about $35-40 or so, which is higher than I thought. I would like to note that $10 of that is my geocaching app which I feel I've gotten way more than $10 worth.

September 08 2009 at 1:24 PM Report abuse rate up rate down Reply
Bill Mac

I haven't spent all that much on apps, as there are many, many, many free ones that are fun to play for a while - then replace. Maybe $25 total on useful apps.

I DO have close to 2000 apps downloaded though, as many developers started offering their Apps "free for a limited time". This got me in the habit of checking iTunes' RSS feed every couple of days and downloading all new free apps that sounded like they might be interesting - someday.

So most of my apps sit in iTunes and rarely make it onto my already full 11 pages of mostly-free Apps.

September 08 2009 at 12:27 PM Report abuse rate up rate down Reply
Mike

ive probally spent more than that let se i have purchased

texas Hold em 4.99
Beejive 16.99 im kicking my self now lol
IM+ 4.99 "for twitter suport"
MLB at bat two seasons 19.98
Sim City 9.99
Monkey ball 9.99
Aim Pro 2.99
twitterFon pro 4.99

and if you count two firmware updates 2.0 and 3.0 thats another 19.98

yeah i spent about that much im sure theres more apps i have bought but cant think of at the moment.

September 08 2009 at 12:13 PM Report abuse rate up rate down Reply
Tyler S.

I know I've spent at least $40 on the X-Plane flight simulators. Totally worth it though for an aviation enthusiast.

September 08 2009 at 10:33 AM Report abuse rate up rate down Reply
pal

I spent only 0.99$.. and I have at least 5 pages of apps... the only paid app was a game which I often play (flightcontrol). But again, I hardly use any apps besides the email, calendar, browser, iPod, maps and TWC.

pal :)

September 08 2009 at 10:29 AM Report abuse rate up rate down Reply
meeee

I've got a 1st gen iphone and i still haven't spent a cent on apps... perhaps it's a good thing. I play demo games and when I get sick of them, new games would be out by then :)

September 08 2009 at 10:21 AM Report abuse rate up rate down Reply
gib

@ Schrammy

"Not hard to believe -- with iPhone developer numbers in the hundreds of thousands, tons of trashware on the store, and the relative ease it takes to crank out an app, it's no surprise that you've got way more apps than people interested in trying them. But then again, isn't that the way we want it?"

I think there is a different reason for the stat that everyone only downloads the same apps. The AppStore is useless for finding apps. People may have 66,000+ available, but I am not going to try to dig through to find a needle in a haystack.

The main way most people find an app is scanning the Top 25 tabs on the iPhone (no, I am not interested in Mafia Wars 30 mobpoints or whatever). The featured is jsut as bad, limited to the same Apple promoted crap every week (no, I am still not interested in Sims 3). The search is very limiting, and the keyword tag search function is awful (no, when I search for "apple remote", I am not interested in Top Girls 100, even though their description uses both words).

Sections tab is actually the worst, it is just an overgrown Top 25 tab. It would almost be useful if the sort by date feature didn't end up showing every updated program, every LITE and FREE addition. Digging through the entire category of Utilities one app at a time is painful, and this is the only place in the whole AppStore that this kind of search is possible. If you want a good app, you better hope they released an update in the past couple days, otherwise it will be buried.


No matter what way you look at it, their needs to be more search options -- a Top 25 based on user ratings, better tag implementation, more narrowed sorting (like the game genres). Apple NEEDS to fix these. The COULD also try a App Genius feature, recommending programs based on previous ratings and purchases.

Rant over.

September 08 2009 at 10:20 AM Report abuse rate up rate down Reply
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