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We've got a sub for that...

by Steven Sande Sep 10th 2009 at 2:15PM

In the UK, iPhone and iPod touch users who are used to hearing Apple's "there's an app for that" tagline in advertisements are now doing a double-take when they go to their nearby Subway sandwich shop.

Sharp-eyed TUAW reader Welby McRoberts was accompanying some buddies to Subway for lunch when he noticed that things seemed a little too familiar. As you can see in the photos from Welby's blog that are also in the gallery below, Subway UK is using the similar phrase "We've got a sub for that" in their in-store signage and on employee shirts.

McRoberts notes that "It appears that subway are imitating Apple's "there's an app for that". It turns out that this campaign has been done by McCann Erickson and is a 'light-hearted' campaign complete with UK TV adverts. The phrase Imitation is the sincerest form of flattery comes to mind."

There's no word on whether this campaign will migrate to any of the other 90 countries with Subway franchisees, or if Apple is going to refer to the fabled iTablet as a "Five-Hundred Dollar Foot Long." Chuck and the CIA should be very happy with this new campaign!


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In the UK, iPhone and iPod touch users who are used to hearing Apple's "there's an app for that" tagline in advertisements are now doing a...
 

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James

Hilarious iTablet reference!

September 13 2009 at 11:15 AM Report abuse rate up rate down Reply
eric f

Yeah, but when is that Chicken Tikka sub coming to the US?!?!?

September 12 2009 at 9:23 AM Report abuse rate up rate down Reply
Bones3D

Actually, phrases like these have probably been around since the very first door-to-door salesmen started wandering the streets to hype things like vacuum cleaners and other products.

If anything, it's more like a recurring fad.

Who knows, maybe Steve Jobs will pop up wearing a turtle neck zoot suit at the next MacWorld event.

September 10 2009 at 7:44 PM Report abuse rate up rate down Reply
Smivey

I think even Visine had a campaign "There's a Visine for that" a while ago. Not sure which came first, but I'm guessing Visine.

September 10 2009 at 4:37 PM Report abuse rate up rate down Reply
John

Staples used the slogan "Yeah, we've got that" for years before apple did.

This is not the conspiracy you're looking for..

September 10 2009 at 3:33 PM Report abuse rate up rate down Reply
Chris Aubeck

I doubt it will spread throughout the world because the "app for that" slogan is not universal.

Perhaps in the UK a hamburger chain will start a "we've got a bap for that" campaign.

September 10 2009 at 2:50 PM Report abuse rate up rate down Reply
davidjwalsh

you should see the tv adverts.......... actually considering the most played one presently is a man in odd underwear "thinking" hes taking an exercise class when he's actually under the control of a hypnotist in a "working mans club"..... and its enough to put you off your sub... assuming thats not your sort of thing.

September 10 2009 at 2:43 PM Report abuse rate up rate down Reply
1 reply to davidjwalsh's comment
Cap\'n

I don't know, I thought it was pretty funny.

More here:

http://www.youtube.com/watch?v=B7OgOmVuVyo
http://www.youtube.com/watch?v=3Df8Ffzt-nc
http://www.youtube.com/watch?v=mPwjOCL2iHY

September 13 2009 at 9:08 AM Report abuse rate up rate down Reply
mliechti

Slow news day?… We've got a story for that.

September 10 2009 at 2:35 PM Report abuse rate up rate down Reply
2 replies to mliechti's comment
KomputarGuy

lol

September 10 2009 at 2:42 PM Report abuse rate up rate down Reply
Chris

come on!! that was funny! the five hundred dollar foot long! rofl ; )

September 10 2009 at 2:49 PM Report abuse rate up rate down Reply
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