Filed under: Analysis / Opinion, Video, Odds and ends, Found Footage
Three new iPhone ads make their debut on prime-time television
Were you watching the two-hour season premiere of House last night on Fox? Maybe you were watching one of the other prime-time shows, but if you had your eyes on the screen during some of the commercial breaks, you probably saw at least one of the three new iPhone ads that hit the airwaves last night.Each of the new ads highlights a total of six apps, up from the three that were formerly the focus of the older ads. The first ad I saw last night, "Dine," looks at Zagat to Go, QuickOffice, TripCase, New York Subway 09, Epicurious Recipes & Shopping List, and Gap Style Mixer. [Note: all app links will open the iTunes App Store]
The next ad I viewed was "Nature," featuring iXpenseIt, Daily Finance, Guitar Toolkit, Lonely Planet Mandarin Phrasebook, iBird Explorer Plus, and the ever-popular Pizza Hut app. I didn't get a chance to see the third advertisement, "Pass," until I visited the Apple website this morning. It's a 30-second quick look at Fandango, G-Park, VocabWiz College Vocabulary, 365 Crosswords, Classics, and ABC Animals.
I'm happy to see that Apple is maintaining focus on the number and variety of apps in the App Store, instead of resorting to the narcissistic, touchy-feely, celebrity-filled tripe that T-Mobile has been using for their Android-based MyTouch 3G ads.
Get a WordPress.com Blog
![TUAW [Cafepress]](http://www.blogsmithmedia.com/www.tuaw.com/media/tuaw-cafepress-promo.png)
Reader Comments (Page 1 of 1)
Eideard said 11:07AM on 9-22-2009
Yup. There was a new advert at the premiere of Heroes.
Reply
Steven Ledbetter said 11:07AM on 9-22-2009
I've always felt this way with the iPhone ads, but I love the way they just show us how the thing works & what it can do. Really, that's the beauty of it all.
I only wish they'd do the same with Mac ads.
Reply
Giancarlo Palavicini said 11:11AM on 9-22-2009
Do the commercial feature the whole bunch of bugs included with 3.1, for sure those "random features" are standing out!
Reply
Martin said 11:17AM on 9-22-2009
Something tells me that no, they didn't highlight that in the commercials. And what a lame way to bring up your gripe, to boot.
-----------------
The commercials do a good job of showing off the apps. Thanks for the heads-up, as I don't watch most TV anymore so I usually miss them.
mikeyrogers said 12:22PM on 9-22-2009
Anyone know the song in these ads?
Reply
Travis Walls said 12:43PM on 9-22-2009
Heh, "there's an app for that." Try using Shazam or Midomi. :)
mikeyrogers said 12:46PM on 9-22-2009
Something tells me that it won't work, what with the talking and editing of the music and all.
Travis Walls said 12:50PM on 9-22-2009
The apps can be hit or miss, but you might be surprised when it does work. I know I was!
mikeyrogers said 1:23PM on 9-22-2009
Well my suspicions were true.
Anyone else?
Lepton said 4:29PM on 9-22-2009
I whipped out my iPhone, ran Shazam, and fed it the Apple ad. It took a few tries, but it DID find the song! "Submarine Symphonika" by The Submarines.
mikeyrogers said 11:15AM on 9-23-2009
Guess you had better luck than I did. Either way, thank you so much! As it turns out, I already have a couple of songs from The Submarines. This was a great excuse to Complete My Album. :)
Paul Mensah said 12:36PM on 9-22-2009
I like how in these ads the battery and service bars are always full. We all know thats impossible.
Reply
johnmc said 1:31PM on 9-22-2009
5 bars of 3G goodness here and a battery at 71%, but only because I left the phone off the charger last night.
Travis Walls said 12:46PM on 9-22-2009
Yeah... No. I have five bars on AT&T (inside my office I might add), three bars on Wi-Fi, and a battery with like 99% left. Pretty sure it isn't impossible.
Reply
Travis Walls said 12:47PM on 9-22-2009
That was @Paul Mensah. Go, TUAW comment system, go!
sweet.baby.mac said 4:55PM on 9-22-2009
Re: celebrities in the ads
Well I heard Mr. T was going to be in a commercial for the iPhone. My source was a 13 yr old who heard it from his friends in junior high. So, I'm not sure if this is true or not. :)
Reply
Tony said 6:05PM on 9-22-2009
Really? Season premiere of heroes on FOX? Do your reasearch. Its NBC.
Reply
nature said 8:14PM on 9-22-2009
How about the iBird Explorer app, how cool is that? It plays the sounds of birds so you can attract them to yourself. Then has a search engine to ID them.
Reply
mech said 11:43PM on 9-22-2009
still no Google Voice. There's not app for that, unfortunately...
Reply