Three new iPhone ads make their debut on prime-time television

Were you watching the two-hour season premiere of House last night on Fox? Maybe you were watching one of the other prime-time shows, but if you had your eyes on the screen during some of the commercial breaks, you probably saw at least one of the three new iPhone ads that hit the airwaves last night.

Each of the new ads highlights a total of six apps, up from the three that were formerly the focus of the older ads. The first ad I saw last night, "Dine," looks at Zagat to Go, QuickOffice, TripCase, New York Subway 09, Epicurious Recipes & Shopping List, and Gap Style Mixer. [Note: all app links will open the iTunes App Store]

The next ad I viewed was "Nature," featuring iXpenseIt, Daily Finance, Guitar Toolkit, Lonely Planet Mandarin Phrasebook, iBird Explorer Plus, and the ever-popular Pizza Hut app. I didn't get a chance to see the third advertisement, "Pass," until I visited the Apple website this morning. It's a 30-second quick look at Fandango, G-Park, VocabWiz College Vocabulary, 365 Crosswords, Classics, and ABC Animals.

I'm happy to see that Apple is maintaining focus on the number and variety of apps in the App Store, instead of resorting to the narcissistic, touchy-feely, celebrity-filled tripe that T-Mobile has been using for their Android-based MyTouch 3G ads.

View Tags

Source: http://www.apple.com/iphone/gallery/ads/

Categories

Analysis / Opinion Video Odds and ends Found Footage

Were you watching the two-hour season premiere of House last night on Fox? Maybe you were watching one of the other prime-time shows, but...

Add a Comment

Sign in »

19 Comments

Filter by:

mech

still no Google Voice. There's not app for that, unfortunately...

September 22 2009 at 11:43 PM Report abuse Permalink rate up rate down Reply

nature

How about the iBird Explorer app, how cool is that? It plays the sounds of birds so you can attract them to yourself. Then has a search engine to ID them.

September 22 2009 at 8:14 PM Report abuse Permalink rate up rate down Reply

Tony

Really? Season premiere of heroes on FOX? Do your reasearch. Its NBC.

September 22 2009 at 6:05 PM Report abuse Permalink rate up rate down Reply

sweet.baby.mac

Re: celebrities in the ads
Well I heard Mr. T was going to be in a commercial for the iPhone. My source was a 13 yr old who heard it from his friends in junior high. So, I'm not sure if this is true or not. :)

September 22 2009 at 4:45 PM Report abuse Permalink rate up rate down Reply

twalls2

Yeah... No. I have five bars on AT&T (inside my office I might add), three bars on Wi-Fi, and a battery with like 99% left. Pretty sure it isn't impossible.

September 22 2009 at 12:46 PM Report abuse Permalink rate up rate down Reply

1 reply to twalls2's comment

twalls2

That was @Paul Mensah. Go, TUAW comment system, go!

September 22 2009 at 12:47 PM Report abuse Permalink rate up rate down Reply

Paul Mensah

I like how in these ads the battery and service bars are always full. We all know thats impossible.

September 22 2009 at 12:36 PM Report abuse Permalink rate up rate down Reply

1 reply to Paul Mensah's comment

johnmc

5 bars of 3G goodness here and a battery at 71%, but only because I left the phone off the charger last night.

September 22 2009 at 1:31 PM Report abuse Permalink rate up rate down Reply

mikeyrogers

Anyone know the song in these ads?

September 22 2009 at 12:22 PM Report abuse Permalink rate up rate down Reply

6 replies to mikeyrogers's comment

Giancarlo Palavicini

Do the commercial feature the whole bunch of bugs included with 3.1, for sure those "random features" are standing out!

September 22 2009 at 11:10 AM Report abuse Permalink rate up rate down Reply

1 reply to Giancarlo Palavicini's comment

Martin

Something tells me that no, they didn't highlight that in the commercials. And what a lame way to bring up your gripe, to boot.

-----------------

The commercials do a good job of showing off the apps. Thanks for the heads-up, as I don't watch most TV anymore so I usually miss them.

September 22 2009 at 11:17 AM Report abuse Permalink rate up rate down Reply

Steven Ledbetter

I've always felt this way with the iPhone ads, but I love the way they just show us how the thing works & what it can do. Really, that's the beauty of it all.

I only wish they'd do the same with Mac ads.

September 22 2009 at 11:07 AM Report abuse Permalink rate up rate down Reply

Eideard

Yup. There was a new advert at the premiere of Heroes.

September 22 2009 at 11:07 AM Report abuse Permalink rate up rate down Reply