CNN jumps on the news app bandwagon
CNN released CNN Mobile [iTunes link], an impressive news app but there are some caveats.The app is loaded with features, including the latest international and US News, local weather and traffic, and the ability to share stories with email, SMS, Facebook and Twitter.
You can follow topics that are of interest to you, and they get placed in a special spot you can access with a tap of your finger.
You can also shoot video if you have an iPhone 3GS, and send it along to CNN. All in all, it's as full featured a news app as anyone could hope for, and includes live streaming of breaking events.
If you turn your phone to landscape mode, you get a kind of cover flow of stories, where you can drag your finger across the screen and explore stories in an interesting way.It's not all good news with this app however. It costs US$1.99, which is a bit pricey when much of the competition is free. Even worse, there are ads. Ads when you start it up. Ads when you view a video. Ads when you scroll down a list of stories.
It would have been nice if CNN had done either a paid app, or a free app with ads, but here users get the double whammy.
Louis Gump, VP of Mobile for CNN says CNN believes the app has more features than any other news app and is worth the money. He added that after much debate they decided that a dual revenue model was both fair to the consumer, and allowed them to offer a much richer experience than an ad-only model.
That will be for the customers to decide. Forgetting the cost of the app, and the ad issue, there are some other things to talk about.
I find the app pretty hard on the eyes. The screens are very busy, and like the AP Mobile app, it suffers from too many graphics and too little news on each screen. Today, a breaking news logo popped up on a story, and it took almost the whole iPhone screen. I'd have liked to get some more information rather than a graphic that was generic.
Then there is the matter of 'live' news. If you tap the button marked live, you generally get news summaries that are not live at all. I have a pet peeve about news organizations who are dishonest in their marketing, and this certainly qualifies. I was expecting a live stream of CNN, but that was not at all what I got. In fact, under the live button are dozens of pre-taped stories. CNN says it will offer breaking news live, but I didn't see anything today that would qualify.
The local news is a nice touch, and CNN has partnered with newspapers and local CNN affiliates to provide content. It was nice to get weather and traffic info all in one app, and CNN is to be applauded for the initiative at getting so many features on board.
So what we have is a very ambitious app, that is not unlike the CNN on cable and satellite. Lots of news, not a great deal of depth, and some misleading promotion making things sound better than they are, i.e. the 'live' button.
All in all, this is a good solid app with room for improvement. People will have to decide if they want to spend money, and suffer through a lot of ads. One good feature. They won't have to watch Wolf Blitzer.
CNN mobile runs on the iPhone and iPod touch, and runs on any iPhone/touch OS, but is optimized for 3.1.
Let's hear from our readers. Tempted to buy? Or does the cost and the advertising put you off?
Here are some screen grabs so you can see the app running:
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CNN released CNN Mobile [iTunes link], an impressive news app but there are some caveats. The app is loaded with features, including the...
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Apart from the funny gag John Stewart did on CNN's app, does anyone know how they managed to get the iPhone display on an external large monitor, obviously touch-sensible, and could present it as shown here on the Youtube snippet? A great way to present any iPhone app with a physical audience at fairs, etc !
www.youtube.com/watch?v=y1o5nRAH2j0
It's the principle of the thing. Why should I pay even $2 when they get endless ad revenue from using the application. All the decorative images and splash screens sounds just terrible. No sale here... and I love CNN -- just not on my iPhone I guess.
October 01 2009 at 11:17 PM Report abuse Permalink rate up rate down ReplyI think the whole purpose of CNN is to screen as many advertisements as possible in an hour, mostly (it seems) for pharmaceuticals. News is merely the tease to get you to watch and usually there isn't a lot of that anyway on CNN. I don't see why their app would be any different.
September 30 2009 at 9:54 PM Report abuse Permalink rate up rate down ReplyI think CNN may be charging to make sure that their servers don't crash when millions of users give it a try. I first thought it was a foolish decision, but we've seen enough services fail to handle product launches.
I haven't tried it yet, but I think I'll break down and cough up the toonie once it comes to Canada.
All of you folks who are outraged about paying for an ap with ads, can I assume you don't have cable or satellite TV?
September 30 2009 at 4:42 PM Report abuse Permalink rate up rate down ReplyI don't mind the ads since the dual revenue pays streaming costs, etc. I did see a live news conference on it the first day I downloaded it and the only time I have seen the "live" button over the video there was a live stream available.
Anyone hung up with the cost and the ads is probably not the target market since they probably don't pay for the privilege of watching cable (with ads) or buying a newspaper and reading it (with ads). That as a "turn off" kills me since its been the revenue model for news and entertainment in this country since the stone age.
The ads are unobtrusive and the video clips only have a still ad before them as the video is buffering. The still ad went by so quick I couldn't even read it. In comparison on the CNN site and hulu, etc you have to sit through 30 second commercials. I think this is a pretty generous compromise.
The weather AND traffic are first rate and I love the "follow" feature. I just wish I would get a push notification for breaking news so I can see how that works but I am sure it will be similar to the AP Mobile ones.
I also like the large splash pictures for the headline of each section - it feels more like a newspaper section that way. The breaking news logo could use some dressing up though -- and possibly as an overly to an actual picture of the event.
Good job CNN!
As a rule - no paid apps should have ads - wont buy on principle
September 30 2009 at 3:15 PM Report abuse Permalink rate up rate down ReplyThis app is actually really handy. I love the videos and everything. They look pretty good for streaming out of the damn air over 3g. The ads aren't bad. And for the people who whine and complain about the $2 price tag and the fact that there are ads... last time I checked magazine had ads and they cost more than $2. Granted I would rather it be free... but what ya gonna do? Well, I know what I did... but... that's neither here nor there...
September 30 2009 at 2:44 PM Report abuse Permalink rate up rate down ReplyI'm sticking with CNN's free] mobile web site.
September 30 2009 at 2:02 PM Report abuse Permalink rate up rate down Reply"You can also shoot video if you have an iPhone 3GS, and send it along to CNN."
Neat. Anyone who hasn't seen it should watch the fun 9-minute "future history" video "Epic 2015". http://www.albinoblacksheep.com/flash/epic
Of course they got plenty wrong, but it's also neat to see how much they got right.
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