J.D. Power smartphone study ranks iPhone #1 in customer satisfaction

I don't know about you, but when I hear the name "J.D. Power and Associates," I think of customer satisfaction for automobile manufacturers.

The company also does customer satisfaction surveys in a number of other industries, and yesterday they released the 2009 Wireless Consumer Smartphone Satisfaction Survey and the 2009 Wireless Business Smartphone Satisfaction Survey. As you might not expect after all of the commenter griping we see about the iPhone, Apple nabbed the number one spot in customer satisfaction in both the consumer and business surveys.

As you can see in the regretfully fuzzy screenshot above, the iPhone took first-place honors in the consumer smartphone index with a score of 811 out of a possible 1,000. More importantly, the iPhone was the only smartphone to get a five-circle ("Among the best") Power Circle rating. LG was the surprising second-place contestant, with only three circles ("About average") and a 775 overall score.

The iPhone is no slouch in the business world, grabbing the lead in the business smartphone satisfaction ratings (see below) with an 803 index ranking. Businesses surveyed agreed with consumers and gave the iPhone an "Among the best" Power Circle Rating, significantly better than RIM's BlackBerry devices. The J.D. Power and Associates ratings tend to have the respect of many enterprise CIOs, so this should be good news for Apple in terms of increasing enterprise iPhone sales.

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Source: http://www.jdpower.com/corporate/news/releases/pressrelease.…

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Enterprise Wireless Odds and ends Surveys and Polls Apple iPhone

I don't know about you, but when I hear the name "J.D. Power and Associates," I think of customer satisfaction for automobile...

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nmalato

How many people in the US own a Nokia smartphone?

More surprising are the numbers against Blackberry.

October 10 2009 at 11:14 AM Report abuse Permalink rate up rate down Reply

jason

Are you kidding me? They left out the most popular smartphone OS in the world, and this is supposed to be a valid study? No Nokia/S60 phones included in the results? While

Completely flawed study. Flawed at the most basic level.

October 10 2009 at 7:24 AM Report abuse Permalink rate up rate down Reply

2 replies to jason's comment

zerock

it's been a long time since i have seen someone using a nokia phone.

October 10 2009 at 9:12 AM Report abuse Permalink rate up rate down Reply

jason

It's largely dependent on the type of phone users you're around.

If it's business types, the vast majority of what I see are BB, S60 and Win Mobile. iPhone users in the business world are a distant 3rd or 4th. BB and S60 are the kings there. The business iPhone users I know have a big love/hate relationship with their phones. They love the functionality, but HATE being hamstrung by terrible battery life. You shouldn't have to charge your phone during the business day. I could even live with daily charging, but if it can't make it from when I leave home until I'm back in the evening, what good is the thing? My cube neighbor has one and has to plug in by 2pm each day. That's definitely a step forward from when I spent 24 hours as the owner of an iPhone 3G - I got 2 hours of battery life from full charge before I had a third left. I go 2 days between charges on my Nokia E71 - using ActiveSync set to Push between 8a-6p, and every hour outside that window, plus web browsing and the occasional trip into Google Maps.

Besides, your anecdotal experience doesn't change the fact that S60 powers about 40% of all smartphones worldwide.

Over the next 2-3 years, Symbian's dominance will start to fall, as Nokia seems to be moving to Maemo, and there's also the Android army ever on the march forward.

October 10 2009 at 12:50 PM Report abuse Permalink rate up rate down Reply

Thecowgamer

Damn right. It better be #1 in customer satisfaction. My iPhone is my world. It's given me everything. A job. Happiness. It's been with me through the thick and thin. Entertaining me. Cheering me up. Inspiring me. Loving me. And it never fails to satisfy me...In bed. Infact I'm using it right now to type this. I

October 10 2009 at 1:59 AM Report abuse Permalink rate up rate down Reply

Nick

I would suspect Apple fanboyism probably plays a part.

October 09 2009 at 9:19 PM Report abuse Permalink rate up rate down Reply

Nick

Apparently, it's a circus of idiots, as LG came in second. My bet is that the iPhone are their first smartphone, just as the LG is. This study would probably make more sense if people have owned other smartphones before.

October 09 2009 at 4:39 PM Report abuse Permalink rate up rate down Reply

4 replies to Nick's comment

mark

I'm amazed it did so well in the business sector.

October 09 2009 at 4:27 PM Report abuse Permalink rate up rate down Reply

Rob47

Having come from symbian and SE feature phones. The iPhone is a god send it's by no means perfect but it's so much better.

October 09 2009 at 4:15 PM Report abuse Permalink rate up rate down Reply