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Book Review: "The Presentation Secrets of Steve Jobs"

In "The Presentation Secrets of Steve Jobs," Carmine Gallo provides a framework for you to deliver a keynote like Steve does. The book provides both an Al Michaels and John Madden perspective of Jobs's keynotes: a play-by-play account of events married with analytical insight.

While rich in detailing the stylistics of Jobs's presentations and the empirical evidence supporting it -- for example, limiting bullet points on slides, using simple language, and using the rule of threes to enhance a narrative -- the most captivating portion of the book is how it details Steve Jobs's preparation for his keynotes. Yes, even Steve Jobs, like the rest of us, must prepare for his preparations presentations.

And prepare he does, which is evident in the stories of Paul Vais. An executive at Jobs's former company NeXT (that Apple later acquired, which brought Jobs back into the Apple fold), Vais recalled that "every slide was written like a piece of poetry...[and that] Steve would labor over the presentation. We'd try to orchestrate and choreograph everything and make it more alive than it really is." However, Gallo says that "making your presentation 'more alive' takes practice. Once you accept this simple principle, your presentations will stand out in a sea of mediocrity."

Gallo's book follows many of the "Jobsian" presentation mantras he preaches. Like a Steve Jobs keynote, the book is simple to read and provides an easy-to-follow roadmap for a reference-minded reader. The one thing that most readers will walk away with is that Steve Jobs's on-stage presence evinces a style similar to that of Apple's products when they're on the stage of the showroom floor or marketed on Apple's website. As a result, as much as it serves as a Steve Jobs presentation guidebook, "The Presentation Secrets of Steve Jobs" in many ways is a Steve Jobs biography.

"The Presentation Secrets of Steve Jobs" is available at many booksellers, including Borders, Amazon, and Barnes and Noble.



In "The Presentation Secrets of Steve Jobs," Carmine Gallo provides a framework for you to deliver a keynote like Steve does. The book...
 

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garybau

better again is slide:ology

online duarte.com

if you know TED, then you know the work of nancy Duarte

November 01 2009 at 6:22 AM Report abuse rate up rate down Reply
jay

Apple's success is not in Steve Jobs presentation. It is in Apple's hard work, dedication, innovation, creativity, etc. If some one thinks it is in his presentation, they are fools

October 26 2009 at 5:55 PM Report abuse rate up rate down Reply
Rizwan Rasheed

I noticed similarities between the Table of Contents and http://presentationzen.com/

I'm interested to see how this book is.

October 22 2009 at 12:46 PM Report abuse rate up rate down Reply
CWeath@unt.edu

Much may also be learned at http://www.presentationzen.com/
Not connected, just a fan.

October 22 2009 at 11:02 AM Report abuse rate up rate down Reply
AC

While I have a great distaste for the text-heavy slides of many managers and directors who then proceed to read their entire presentation, bullet point by bullet point, it is worth remembering that Jobs' kind of presentation is for a particular kind of audience and that the "less is more" mantra cannot simply be exploited with every slide for every audience--not that anyone's said that explicitly.
As important for me, is that Job knows where each slide is going, where and how each slide fits with every other slide, and every build as well. In brief, he builds a narrative dimension into his presentations--an informed telling with a point-of-view--that helps to stitch the simplicity of his "showing" into a greater whole than the sum of their parts.
In that context, one could learn as much on presentations reading Aristotles' Poetics.


October 22 2009 at 7:36 AM Report abuse rate up rate down Reply
Marco F.

Is it me or does Carmine Gallo look like a car salesman.. not sure if I'd buy something from _that_ guy....

on-topic: Simplicity is the key, as mentioned before. And yes, preparation is everything as well. These two rules should be enough for many to create great presentations. I just wished my upper management would finally learn this, bombarding their audience with slide after slide packed with totally unreadable nonsense..

Never too old to learn, so I'll put this book on my x-mas wishlist. Always interesting to read insights about presentations, regardless of the car-salesman look of the author 8-)

October 22 2009 at 3:00 AM Report abuse rate up rate down Reply
Ken

Cliff Notes version:

Make beautiful products that don't suck.
Show them to the world.
Boom!

October 22 2009 at 12:19 AM Report abuse rate up rate down Reply
1 reply to Ken's comment
digitalsedition

... and remember that you're not there to teach people rocket science. You're there to give them a high level and let them come back for more if they want more. All too often I see presentations where the presenter feels that it is necessary to convey every single detail to the audience.

Figure out what the story is you're trying to tell the audience and build your presentation based upon that. Don't turn it into a classroom lecture on the topic.

October 30 2009 at 7:59 PM Report abuse rate up rate down Reply
Zach

That cover should be on Photoshop Disasters for the awful attempt at the "we floor" reflection effect on the text.

At any rate, the biggest part of a Stevenote is that in spite of all the preparation beforehand, the keynote slides are simple without a lot of superfluous graphics, transitions or cheesy effects.

October 21 2009 at 11:23 PM Report abuse rate up rate down Reply
Galley

The one thing I've learned from Apple keynotes is that "less is more".

October 21 2009 at 6:29 PM Report abuse rate up rate down Reply
1 reply to Galley's comment
Tony.Murphy

You are the first commenter who really gets Apple's style.

October 21 2009 at 7:08 PM Report abuse rate up rate down Reply
Jonathan

You'd be surprised at who needs teaching to give good presentations. Some people, like many of us here, can look at Jobs and others and pick up tips. And some have a good natural presentation style.
But having given presentations for many years now, and teaching others to present, I can say that a lot of people just have a blind spot when it comes to doing it themselves. I've seen people get up at conferences and give great presentations - no bullet points, just a few images, focusing on the speaker and the story. Then the next person gets up and bombards the audience with slide after slide of dense text, reading it from the screen, back to the audience and whispering...
(The same people who, if you give them a microphone to hold, will carry on talking waving the microphone around pointing at anything except their mouth).
Yet give them a book to read, or a handout with instructions, and they can do it.
Basically people learn differently. I learnt Flash by watching a 20 minute presentation followed by messing around myself for a while. No manual needed. Others can do nothing unless they read step by step instructions.

So basically what I'm saying is, just cos you learn by observing and mentally noting things, doesn't mean others do to. I'm tempted by this book not because it will teach me anything (though it might) but because I know there'll be a time when I have to give up showing someone what to do and just tell them to "go and read this".

I agree though - a book on presentation needs a better cover!

October 21 2009 at 6:16 PM Report abuse rate up rate down Reply
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