Skip to Content

Microsoft retail store opening in AZ copies freely from Apple Stores


The day is Thursday, October 22nd. You're in Scottsdale, Arizona, and you walk into a brand new store being opened by a multinational corporation that produces technology products, including popular operating systems for computers and mobile phones, music/media players, and 'cloud' email and storage services for consumers.

As you walk into the store, employees in brightly-colored t-shirts cheer and applaud. The store is spacious, with large wooden tables placed far enough apart that the opening-day crowd, standing on a hardwood floor, isn't packed into the place. At the back of the store is an "Answer Bar," where you can ask questions about the operating system on your computer.

No, Apple didn't open a new Apple Store in Scottsdale on the 22nd. Instead, this was the opening of the first Microsoft Store. As expected, the stores draw heavily on the highly successful Apple Store concept; the stores are opening near Apple Stores, the former real estate chief for Apple (George Blankenship) was hired to consult on location and placement of the stores, and Microsoft has even attempted to hire away Apple Store managers to run their retail outlets.

The personal shoppers are a blatant rip-off of Apple's Concierge concept, and Personal Training is an echo of Apple's One-to-One training. The Microsoft Store website has similarities to the pages for individual Apple Stores, down to a scrolling list of in-store classes and events (the list for the Scottsdale store is empty at this time).

It's fascinating to see that Microsoft has decided to copycat the Apple Store concept, but it remains to be seen if the execution will be as successful for Microsoft as it has been for Apple.

[via MacRumors]

The day is Thursday, October 22nd. You're in Scottsdale, Arizona, and you walk into a brand new store being opened by a multinational...
 

Add a Comment

*0 / 3000 Character Maximum

87 Comments

Filter by:
bill gates

as you all know i havent had an original thought in 30 odd years but have enough cash on hand to support this sham. btw: i love my mac book pro ... yes i'm a closet user. visit my stores ..... pleeeeeze ... i so wanna play with the real kids!

December 09 2009 at 9:09 AM Report abuse rate up rate down Reply
O WOW

Dli,
you forget that Apple ripped off of microsoft
in a unforgivable way, that most take for granted. Apple
completly copied off of microsofts "context menu" concept,
Along with Windows in general, safari is in a window, there is a sound
when mac starts up, alike to windows, and for both "Firefox" and "Safari",
bookmarks, and options, address and Back and Forward are on the top.
These were all innovations made by MS and have been forgoten.

Regardless, MS although copied some of apple's Ideas,
probaly had an idea of improving the and I think all who've seen it would
agree the MS store is much cooler then the apple store, with Microsoft surface
and an overbloated budget they've made a futuristic store, where there are TOUCH TABLES and EVEN MORE HELPERS THEN APPLE!!!!!!!!!!!

November 22 2009 at 7:08 PM Report abuse rate up rate down Reply
W.R. Minto

Steve Ballmer was seen recently in designer blue jeans and a black long-sleeve crewneck, muttering ironically to himself: "great, fantastic, wonderful, unbelievable, terrific, really great...."

October 27 2009 at 6:43 PM Report abuse rate up rate down Reply
aardivark

Microsoft stores are like Mercedes dealerships selling only Kias. They will not make enough money to pay for the costs. Apple's sales per squarefoot dwarf all other retailers. Including luxury retailers.

So the Microsoft stores will be a further enlargement of the Black Hole of Redmond. That mysterious quadrant somewhere in Seattle that sucks in billions upon billions of shareholders' money.

Really, as little as I know, I still know that unless you're an integrated hardware and software company targeting the higher end of the consumer market, you can't make "do whatever Apple does" your corporate strategy.

I'll say it again: MSFT shareholder, why is Steve Ballmer still the CEO of Microsoft?

October 26 2009 at 11:12 AM Report abuse rate up rate down Reply
1 reply to aardivark's comment
aardivark

Okay, obviously I meant somewhere in Washington, not Seattle.

October 26 2009 at 11:13 AM Report abuse rate up rate down Reply
dlvgroup

Apple leads, Microsoft copies! It's pretty much been that way! Xerox gave Apple their inventions like the mouse and the graphic interface, Microsoft "copied" it, Apple came out with OSX, Microsoft copied it with XP and Vista! My girlfriends daughter confiquared her desktop so it looked like my Mac. Now it's Windows 7. It's got a lot of features my Apple has had for years! Now we got the Microsoft store! But Microsoft doesn't make computer's do they? This is going to be interesting!

October 25 2009 at 10:25 PM Report abuse rate up rate down Reply
H3KB4Y2K

So a site (TUAW) that is a carbon copy of another, earlier site (MacRumors) is not happy the way one store copies another?

Pot, kettle. Kettle, pot.

October 25 2009 at 6:47 PM Report abuse rate up rate down Reply
me

Imitation is the purest form of flattery

October 25 2009 at 5:34 PM Report abuse rate up rate down Reply
JT Entertainment

holy crap!!! this looks like an apple store....from the white walls, clean lines, splashes of color from the products, the way they display the mac books(i really did type mac books and then realized that they aren't mac books)...

i wonder if apple has their store layout trademarked? if so, look out MS!

but seriously, what's the purpose of the store? is it to confuse people into to thinking they are having an apple experience while purchasing a piece of crap? maybe!


October 25 2009 at 5:06 PM Report abuse rate up rate down Reply
chriskzoo5

If I'm not mistaken, MS hired the same guy that designed the layouts for the Apple store - son in essence, he is just bringing over his original design concepts and building on them.

That being said, I'm ordering my 27" iMac tonight, but I'll bootcamp it,

October 25 2009 at 5:04 PM Report abuse rate up rate down Reply
Mr. Brown

I wonder if Apple has trademarked the 'dress' of their stores... 'cuz I smell a lawsuit brewing. The facts here are just so incredibly similar to Two Pesos, Inc. v. Taco Cabana.

October 25 2009 at 4:38 PM Report abuse rate up rate down Reply
Buy an ad here

Hot Apps on TUAW

Tweets

© 2012 AOL Inc. All Rights Reserved.