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Did an NYT editor let the 'Slate' slip?

There's a loud buzzing this morning, and it's not just the hangover from late-night celebrations of the Yankees' pennant win; quite a few tech and Mac sites (we heard it first from Edible Apple, although it's really everywhere now) are reporting on week-old remarks from the New York Times executive editor, Bill Keller, that were supposed to remain off-the record -- and of course are now playing on video all across the web.

If you look at the transcript of his chat, or the 8:20 mark in the video, you'll see him refer to delivery of journalism to mobile platforms, and then he mentions the "impending Apple slate."

Is this a simple moment of wishful thinking for Keller, or is it linked to the presumptive starring role that daily newspapers would play on the hypothetical Apple wundergadget? I can't wait to find out.

Read on to see the video.






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There's a loud buzzing this morning, and it's not just the hangover from late-night celebrations of the Yankees' pennant win; quite a few...
 

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Peter Beddow

It sounds like an off-the-cuff reference to the increasing rumors about a forthcoming Apple handheld - as opposed to some sort of inside information allowed to slip. Somehow I doubt Apple would let a newspaper company in on the latest and greatest, considering the Gray Lady's penchant for leaks and such...

October 26 2009 at 10:59 PM Report abuse rate up rate down Reply
Jack

The grammar in that phrase is fine. Thanks for playing.

October 26 2009 at 10:40 PM Report abuse rate up rate down Reply
jo42

Well, based on trademark searches in the US and Canada, we know what it WON'T be called: iPad, iSlate or iTablet. However, "Apple Pad", "Apple Slate" and "Apple Tablet" are not yet trademarked in the US.

If a tablet is coming soon, then you figure Apple would have trademarked the name by now. May the one with the most time to kill and best trademark search-fu find what it is to be named...

October 26 2009 at 5:19 PM Report abuse rate up rate down Reply
1 reply to jo42's comment
jo42

... and "MacPad" was canceled as a trademark back on April 28, 2001 by Apple Computer Inc.

October 26 2009 at 5:24 PM Report abuse rate up rate down Reply
wayne

FYI a simple whois search reveals that the domain name "islate.com" is managed by a company called markmonitor.com
They manage brands for many companies.
They just so happen to also manage the domains apple.com, itunes.com. mac.com, me.com ...
Could be a coincidence, or could be juicy info for a good rumor.

Of course, MarkMonitor manages brands for hundreds of companies.

October 26 2009 at 3:41 PM Report abuse rate up rate down Reply
Brian Akaka

I sure hope that Stevie J. doesn't call for Mr. Keller's head following this speculative gaffe... I think that Apple would be wise to continue to use the NYT as a shining example of the content that can be read on their upcoming 'Slate', just as they featured it during the announcement of the iPhone.

I still believe that the NYT is by far the best general news source out there, print or otherwise. I'm not a regular reader of the newspaper, but every time I read one of their articles, I learn far more about the world around me than I expected to. Plus, I must admit, I like Mr. Keller because he went to the same small liberal arts school as me! (chirp chirp)

October 26 2009 at 2:40 PM Report abuse rate up rate down Reply
Charles R Hamilton

The NYT hasn't got anything right for thirty years. I doubt they know anymore than anyone else.

October 26 2009 at 2:15 PM Report abuse rate up rate down Reply
SpencerC

Or rather, refers to "editor."

October 26 2009 at 1:58 PM Report abuse rate up rate down Reply
SpencerC

It's correct because "an" modifies "editor".

October 26 2009 at 1:56 PM Report abuse rate up rate down Reply
trayser

Body Language analysis :-)
If you observe the video, you will notice that the speaker brushes his chins with his hands (sort of thinking expression), immediately after talking about 'Apple Slate'. Looks to me like he was thinking 'Oops, shouldn't have talked about this'.
If it was simply that he was using a different name for the already discussed rumor, he wouldn't have been concerned.
I don't know whether this is a good analysis, or just my wishful thinking.

October 26 2009 at 1:05 PM Report abuse rate up rate down Reply
1 reply to trayser's comment
Janichsan

Overinterpretation 101.

First of all, he clearly reads his completely speech from his notes. So when he would have prepared his whole lecture – possibly days – in advance, he would be one heck of an idiot to notice only at this point that he blurted something out he was not supposed to.

Secondly, should you have the stomach to stand through all nine minutes of this guy's monotonous droning, you'll notice he has a rather insecure body language the whole time. He's constantly gripping the sides of the lectern, wringing his hands, scratching his head and several times, he's also covering his chin – without any connection to alleged blurts.

October 26 2009 at 3:52 PM Report abuse rate up rate down Reply
Andy

I like the name Slate too. It's simple and metaphorical, which is very Apple. However, it seems to me like it might have been an off-hand comment about what he hopes will roll out in the future. They've been getting touch-related patents right and left lately, so whatever the tablet turns out to be, I'm sure it will be as revolutionary as the iPhone was when it came out. Imagine if the display on it could switch from eink (for newspapers, ebooks, etc) to full-color multitouch (for games, regular apps, etc). Now I'd be first in line to get that!

October 26 2009 at 1:03 PM Report abuse rate up rate down Reply
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