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Apple iPhone closing in on BlackBerry market share

Paul Carton, Director of Research at ChangeWave Research, reported yesterday at investorplace.com that Apple iPhone is gaining steadily on BlackBerry's market share, a great feat considering BlackBerry's entrenched position in the business sector. iPhone market share is now a heady 30%, still behind BlackBerry's 40%, but RIM products are not gaining new users at nearly the same rate. As for Palm? Well, the Pre seems to have leveled out the free fall, but there's nothing terribly encouraging about the data. My guess is they are still pining for those halcyon days of 2006 when Palm was king.



The smartphone market itself is rising; according to Mr. Carton's research, a full 39% of consumers now own some kind of smartphone. Compare that with last summer, when the smartphone market was just cracking 25%.



The good news for Apple is that RIM's stranglehold on the smartphone market appears to be loosening, and with so many consumers still to reach, Apple has the momentum. CNNMoney.com characterized Apple's market gains as putting Apple within "striking distance" of BlackBerry. What's driving the momentum? Customer satisfaction. Among those who plan to buy a smartphone within the next 90 days, 36% plan to buy an iPhone. And among current users, fully 73% of them are satisfied with the device, compared with only 43% of BlackBerry users.



Mr. Carton notes that BlackBerry is planning product launches this year, and Apple has already released the 3GS. If Apple holds true to its history, we won't see a significant upgrade to the phone until next June. Either way, Apple has carved itself out quite a niche and the iPhone can no longer be dismissed as a toy to BlackBerry's business device.

Paul Carton, Director of Research at ChangeWave Research, reported yesterday at investorplace.com that Apple iPhone is gaining steadily on...
 

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PhotoGuru

sure I'm biased, but I don't get the Blackberry thing- my wife has one, and the buttons are half the size of tic-tacs, the OS is basic, boring, and not that great to navigate, and the screen resolution stinks. Catch'em iPhone.

November 03 2009 at 11:51 PM Report abuse rate up rate down Reply
Chris

I think this is actually a VERY positive finding for RIM. Who knew that the leader (by far) in the Enterprise smartphone market, also was the leader in the consumer smartphone market. Maybe Changewave can update their Coporate numbers alongside these Consumer numbers to show us market share there. The only thing I have is from 1 year ago.

http://www.intomobile.com/2008/11/20/apple-iphone-3g-outpaces-palm-to-no-2-corporate-smartphone-spot.html

November 02 2009 at 11:52 AM Report abuse rate up rate down Reply
rachel

The lines of consumer and employee continue to blur (as do the lines
of work/life, what is this "balance" I hear about?) and IT
organizations are pressured from the bottom up to loosen policies and
support Mac and as a business tool. Call it "consumerization of IT",
call it what you will - people are tired of having a Mac experience
at home only to come to the office and be boxed into the traditional
IT-defined constraints. The users are taking over and we are now
seeing this parlay to smartphones. "I want something that works the
way I want, let's me be productive and connected in ways I like to
work and interact with the world... give me an iPhone IT!"

October 29 2009 at 4:31 PM Report abuse rate up rate down Reply
Charlotte

Perceptions have a lot to do with it - advertising is alive and well, yet people are also getting the opportunity to try both devises so it'll come down to usability or the best customer experience. I'm a Blackberry girl myself, but some people just love the iPhone! http://www.foviance.com/what-we-think/why-i-love-my-iphone/

October 29 2009 at 8:18 AM Report abuse rate up rate down Reply
BigC

"RIM's stranglehold on the smartphone market"?? I had to read this twice until I remembered that TUAW is a American site. Therefore, the rest of the planet is an irrelevance. What about the 50% of the smartphone market that's dominated by Symbian (and mainly Nokia). The figures don't seem to make room for them......

I'm not saying the figures are wrong, lets just put them in context.

October 29 2009 at 5:21 AM Report abuse rate up rate down Reply
etwashoo5

Last I checked, Nokia had 49% of the smart phone market and everybody else was far behind. Was this a study of "others?"

BTW, my money is on Android.

October 29 2009 at 12:55 AM Report abuse rate up rate down Reply
Wayne Bienek

Update.. there are several Android RDP programs... My bad.. Im spoilt w/ the 'app store' which makes finding things super easy.. Android is in fact quietly coming from behind..

The REAL asset Apple has is the 100 million credit cards on file where any of those 'customers' can click and buy and the CC info is already on file..

October 28 2009 at 9:40 PM Report abuse rate up rate down Reply
Wayne Bienek

im not opposed to android..the 'Hardware' I think is better looking (When they get a more powerful proc, its a consideration.. but only IF it has good editing tools.. what program for Android does RDP (*not* vnc)? .. see, I think this is one of those 'useless' 100k apps.. There are SEVERAL for the iphone..

And multitasking works very well.. Task switching isnt the most elegant as a Pre, but it does work well.. I run my GPS tracking to track my runs while Im doing other things..

October 28 2009 at 9:36 PM Report abuse rate up rate down Reply
Wayne Bienek

Certainly not a toy.

Whoopee Blackberry does email well. Big deal. It sure doesn't do RDP well (getting into your server.. think PCAnywhere..) nor does it do a TON of other high end administration tasks as well as an Iphone.. An Iphone is a computer in your pocket (and when you jailbreak it.. takes less then 10 secs w/ the free program you can easily find online.. it multi-tasks, free wifi (think miFi) tether, etc) I have the cash and ability to have any tool/tools/phones I want.. and the 3gs is simply the best. Period. And Im not talking about games, email or phone.. but the REALY heavy duty remote computer needs.. (remote ftp web page / php editing, rdp.. etc..) Blackberry blows nuts at trying to do remote database administration, maintenance etc.

It (Blackberry) too is amateur hour.





October 28 2009 at 6:06 PM Report abuse rate up rate down Reply
3 replies to Wayne Bienek's comment
rvinny

"and the iPhone can no longer be dismissed as a toy to BlackBerry's business device."

uh, yes it can.

October 28 2009 at 5:54 PM Report abuse rate up rate down Reply
2 replies to rvinny's comment
Andrew

Yeah, never really got that remark. If this was a study or stat backing up that iPhone's are making a huge push in the enterprise market fine but this is just smartphones in general and it's no big surprise that the iPhone has mass commercial appeal. iPhone a fun smartphone? Yes, probably the best in that regard. For enterprise? I don't think so, I think many would stick to a BlackBerry.

Until Apple actually start to focus on the business side, the iPhone will always be inferior to the BlackBerry.

October 28 2009 at 6:32 PM Report abuse rate up rate down Reply
recharged95

When you need 3G, WiFi and 3+ DAY battery life, yes, the iPhone looks like a toy.

Otherwise, the business market was/is tapped out (i.e. everyone had a BB or a Palm), hence the iPhone opened the market for smartphone 'toys' and it's reach a point w/ActiveSync than BB users can have their business needs (email) and toy all in one.

October 28 2009 at 7:31 PM Report abuse rate up rate down Reply
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