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iPhone app claims 95% piracy rate

With all of the success stories coming out of the App Store, it's been pretty easy to forget the problem of piracy for most developers. Not so for Fishlabs, who've posted over on the Touch Arcade forums that their latest game, Rally Master Pro 3D, is experiencing a 95% piracy rate. You read that right: supposedly 95% of the people playing the game on the iPhone haven't paid for it.

There's probably a multitude of reasons why that is -- the app is $7 with no trial version, it's not a super-popular app quite yet (so one pirated copy on a popular message board is probably traveling farther than the copies coming off of the official App Store), and there are probably at least a few other factors in the mix that we don't know yet. Still, 95% is obviously pretty darn high for a platform that's supposed to only deliver software through Apple's official store.

Now, fortunately Fishlabs doesn't sound litigious -- they're not pulling the old "piracy = lost sales" fallacy that many companies in this situation would do. They are lowering the price on the app -- they expected it to be worth more, but apparently their consumer base seems to disagree. They tell Mobile Entertainment that they'd entertain the idea of providing content only through Apple's in-app purchasing service (presumably, that would prevent piracy by locking down the extra content), but they also say that's a gamble they've tried and missed on other platforms before.

Of course, it'll take more than one post on one message board to make hay out of the problem of app piracy -- it definitely happens, but on the other hand, there certainly are apps selling well, and there are also apps not selling well that don't have this level of piracy going on. Apple already has lots of authentication and validation processes in place, but if app piracy is this big a problem for everyone, they may need to look at more.

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Fredrik

The app isn't available in the Swedish store either. Since the iPhone is deployed in more and more countries, could the morons behind the regional release ideas please consider pulling their heads out of their asses and start doing global releases instead...?

October 30 2009 at 3:10 PM Report abuse rate up rate down Reply
pumpkinwhite

I don't want to sound as if i'm coming off a moral high-ground, but I don't agree with the logic that one needs to pirate apps to try them before buying. All of us do wrong things throughout our lives; nobody is perfect. But one should at least know the difference between right and wrong. Attributing false reasonings to it won't make it right. I have pirated computer apps in the past, but I am patently aware that it is wrong. The fact that I am a poor student doesn't make it right - and neither is the fact that I am mentioning this fact as an excuse :).

Comparing buying clothes or a TV is not the same as buying an application. Every commodity is different and rules of commerce are not necessarily transferable. The seller defines the rights of the buyer before purchase. Just because a TV manufacturer or clothes retailer gives you that right doesn't mean any seller of every commodity has to provide the same. It is his choice whether he wants to or not.
Just to provide a conflicting example - you don't get to try a dish when you dine in a restaurant. You look at the menu and order it without sometimes even looking at a picture. And excepting rare circumstances (like bad service etc.) you commit to the purchase without trial.

The point is obvious, but bears mentioning - If a seller of any commodity doesn't want to provide a rental/demo, he is perfectly within his right. It his not the seller's duty, and it is not the buyer's right. If the buyer is not satisfied with the terms of sale, he simply has the right not to purchase.

Not that I don't understand the logic that everyone doesn't want to risk money on an unfamiliar purchase (whether it be a TV or an app), but it is still wrong.



October 29 2009 at 5:53 PM Report abuse rate up rate down Reply
Chase

I think we all can agree that pirating is wrong. That people aren't JUST trying these out... Have I jailbroken my phone? Yep. Have I downloaded apps illegally? You betcha. And I'm glad I did. For one main reason: I like to try games before I shell out anything.

I haven't pirated much, and I don't actually keep any of the apps on there for more than a day or two. Just enough to figure out if I like the app or not.

The reason I buy?

I believe in supporting the developer, and I don't want to have to re-download the cracked apps everytime they update it. I only have 6 games on my phone right now and that's it. And they are the ones I liked enough to buy and keep AFTER TRYING them. Now, I understand most people who pirate, aren't like me at all. But I've come to realize that I can't trust the star-ratings and other people's reviews. In my case, me pirating has actually helped those developers out that made the quality games I wanted to keep. Instead of me ending up shelling out 2,4,8,10 bucks for games, play it once, and realize it's not for me. (which has happened, a lot).

I support jailbreaking for other reasons, but I think apple needs to implement a rental/demo service to combat the pirates who don't give a rip... You don't buy clothes without trying them on. You don't buy a TV without seeing the picture first. This shouldn't be any different.

October 29 2009 at 12:57 AM Report abuse rate up rate down Reply
Tjp

I am a pretty low end iPhone App developer. We had sales of each game we released (all are $1.99 in the US) that amounted to a few hundred dollars a month for 1 or 2 months, then taper to near zero. Each has been downloaded from a number of torrent sites well over 10,000 times, and in one case almost 100,000 times ... I would not have mined if even 1/10 of those were really using the try-before-we-buy approach and actually bought the app then. But like one other games author who tracks by registered high scores, no pirated version device ID has ever converted to a paid customer registering a high score. So the pirates excuses are bogus. And really. $1.99 for an app that takes a few months to develop. That is already heart breakingly low. Add the piracy and the incentive to improve and release new versions (which existing customers get free! Cool! I actually like this feature!, but 0 revenue to the developers), that incentive wears pretty thin.

So now rather than put effort into more games that will be "liberated" by crackulous and other tools "just to try before we buy" our entire effort focuses on Apps for other folks, who are in banking, finance, and other areas where free apps make sense. This takes our somewhat niche games (most are educational, and play is in multiple languages) and drops that development for a bit. We'll get back to it again likely when the paid work to produce free iPhone Apps dries up a bit. But in the meantime I like a roof over my head and a bit o food on the table.

The arguments it is broke teenagers doesn't fly either. They shoplift a gameboy they go to jail. And those that are "broke" wearing 100 dollar jeans or sneakers are the worst "broke teenagers".

The average lifetime used to be about 3 weeks before the cracked versions made the torrents. The last game we put out we found on the torrents before Apple's email it was approved and on the App Store had reached us.

So ... Enough ranting for now, but it is widespread and for popular Apps, maybe 100 to 1 or less in favor of pirated copies, but for our apps it is an order of magnitude worse.

And please don't make judgements on the cost of the app for TomTom or others justifying pirated copies either! They pay licensing fees or paid large amounts to get the rights to use the data in the App, or paid a number of professional programmers a lot to produce the App. They _need_ to recover their investment, so either nice clean apps or more and more Ads and Ads and Ads will clutter the apps.

Out-

October 28 2009 at 8:19 PM Report abuse rate up rate down Reply
Bug

Jailbroken but never pirated? Yeah, okay, and I've got a cock and never masturbated.

October 28 2009 at 7:54 PM Report abuse rate up rate down Reply
2 replies to Bug's comment
Dave

Don't be an idiot.

Jailbreaking does not automatically equate to piracy. LOTS of added functionality available in the jailbreak community that make jailbreaking without doing so to pirate a very attractive option.

Personally I have no issue with "try-before-you-buy" type piracy for software that doesn't have trials or refunds available, but I think you're morally obligated to pay for any app you use for more than a reasonable trial period to check for suitability to your needs.

October 29 2009 at 9:13 AM Report abuse rate up rate down Reply
burningspear

Plus you got a brain you never.....

Mine is jailbroken too on account me liking my freedom of a lot of legal and useful apps like bitesms that will never appear in the crAppstore.
btw - bitesms costs money.

The claimed piracy level at the pricing level in the appstore is ridicoulous ... or outrageous if that number really is correct

November 04 2009 at 5:39 PM Report abuse rate up rate down Reply
ljocampo

Sorry about that irrelevant comment above. I don't how that happened. It must be a Halloween ghost of an old post.

Anyway: 95% of nothing is still nothing. How are we to judge the severity of the piracy with nothing to base the percentage on?

October 28 2009 at 7:43 PM Report abuse rate up rate down Reply
ljocampo

For Mac users the compromise is a simple no brainer. Use the status bar to move browser windows around the desktop and the title bar for tabs. All Cocoa application windows can be moved from the bottom.

October 28 2009 at 7:29 PM Report abuse rate up rate down Reply
markjaquith

I call BS on their methodology. There can be up to 5 legitimate UUIDs using an app for every given sale, due to the app sharing that is possible in iTunes. My wife has an iPod Touch and I legally share my apps with her device, since both devices are tied to the same account.

October 28 2009 at 5:37 PM Report abuse rate up rate down Reply
1 reply to markjaquith's comment
Joe

@15: I see where you're trying to go but how many households have more than 2 iphones? Most poeple are aware they can license 5 computers but I doubt they are giving their friends and colleagues the same level of access like family would have.

October 29 2009 at 5:47 AM Report abuse rate up rate down Reply
Rob W

Firstly, I haven't pirated this app and my iPod touch isn't jailbroken, but this app is not available in the New Zealand iTunes Store. Maybe the pirated copies are from potential customers unable to purchase a legal copy?

October 28 2009 at 4:45 PM Report abuse rate up rate down Reply
Jack Chance

what % of iPhones are jailbroken?

October 28 2009 at 4:09 PM Report abuse rate up rate down Reply
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