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Magellan enters the iPhone nav app sweepstakes

I guess it was inevitable. Magellan has just launched an iPhone app that looks great and will offer road warriors even more choice in a very competitive landscape.

The Magellan Roadmate 2010 North America is being offered for a 'limited time' for U.S. 79.99. [iTunes link] The 1.36 GB app includes the usual features plus text-to-speech for pronouncing street names, a car finding feature for when you park, pedestrian mode, lane assist, 3D landmarks, in-app music control, address book integration and an intuitive one touch menu system.

With the Magellan offering, all the big navigation companies have a cell phone product. TomTom is on the iPhone along with Navigon, and Garmin has a cell phone/ nav app hardware solution that hasn't exactly caught on fire with consumers. Then there is the 'will it or won't it appear on the iPhone' Google app.

Also interesting is that Magellan has announced a Premium Car Kit that will allow you to keep your iPhone in your current case, charge your phone, give you a bluetooth speaker phone, allow an iPod touch to work as a GPS, and it is supposed to function with any nav app. No price or specific launch date for the car kit, but it's supposed to be available before the end of this year.

We'll get a review copy of the Magellan app ASAP and give it our usual whirl around town. The more choice the better for iPhone users, and the new features on this Magellan app are most welcome.

[Thanks to David for the tip]

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