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MS software architect: Apps don't make the phone

This sounds an awful lot like sour grapes to me: Ray Ozzie, Microsoft's chief software engineer, told a Professional Developers' Conference earlier this week that it wasn't the apps that would make or break the smartphone platforms. Of course, that's what most press and blog outlets seem to be focusing on (maybe because we all already know what the hardware is like -- apps change every day if not every minute, and the hardware only changes occasionally), but Ozzie says customers won't buy a phone for the apps. The biggest apps, he says, will eventually be available on every platform. To put it in as few words as possible, you'll be able to tweet from everything in the future.

And he's got part of a good point there: it's true, the major functionality of "killer apps" will be available across platforms. But Ozzie forgets (or is just ignoring) that that's already the case on desktops. While yes, you could claim that porting to the various smartphones is easier than porting to the various PC platforms, that doesn't avoid the fact that I can tweet, IM, email, browse, edit photos and movies, and do whatever else I want on both platforms as well. And for some reason (ahem, the hardware and the way both software and hardware are designed), I'd rather do them on the Mac. People love their iPhones not just for the apps but for the way it fits in their hand, and how just plain slick it is.

That's not to say that the smartphone platform war is over -- no way, it's only beginning, and we consumers will take innovative ideas wherever we can get them. But Ozzie saying the apps don't count (and echoing his fellow Microsofters in trying to separate Apple from their software strategy) seems to mean that even he thinks he's already lost that race -- they certainly do play a large part in which platform consumers eventually choose.

This sounds an awful lot like sour grapes to me: Ray Ozzie, Microsoft's chief software engineer, told a Professional Developers' Conference...
 

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river

actually, there have always been the basic applications for mac os, and apple actually pioneered some of them. what the mac didn't have, in my experience, were the business applications, and that's where msft became dominant, was through owning the workstation market where corporations were buying in quantity and deploying industry- and company-specific apps.

as an individual mac user for about 20 years, there have been very few instances where i couldn't find an app to do what i needed to do. at times some software companies have discontinued their mac versions (i.e. intuit), but it's rare that the only option for doing something doesn't exist on the mac.

msft's old argument about quantity of apps always bugged me, too. maybe there were 50+ different ftp apps for windows, but in my experience, the three i could get on the mac were all better than the majority of the windows apps.

so my point was that even when all the mobile platforms have the basic apps available, there is a still a big gap. it's a gap in user experience *and* developer experience. if it's easier and more enjoyable to build an app in apple's dev environment, and it's easier to make it great because of things like core image, core data, etc., then you're going to get both more choices *and* better quality apps.

that is leaving aside all the other factors like itunes and hardware performance, which apple also leads in. the bottom line is that msft is not talking sense.

February 02 2010 at 3:37 PM Report abuse rate up rate down Reply
jal

It is funny. Once upon a time, msoft ruled the app ecosystem by careful garden maintenance; They owned the saffron market, and were wise enough to allow (at least mostly) neat ideas to trickle up. Not that Apple doesn't play this - they've killed their share of developers, too. But nothing like the 8 digit legal settlements MS has considered a cost of doing business.

Now, they have (at least temporarily) lost the phone market, have had to play catch-up on OS after Vista (and, to be fair, 7 isn't bad), and is in a pitched battle with Google on the future of apps.

Apple keeps doing interesting things, which sucks for them - back in the day, man, one-upping a spreadsheet was easy. Apple is demonstrating what controlling hardware can do for software. Google is demonstrating what efficient operations management can do to a software company.

Monkeyboy should be sweating, I think.

November 21 2009 at 2:04 AM Report abuse rate up rate down Reply
Dan Woods

I do agree with him. Apps don't make the phone.
But the point is, even before Native Third-Party Apps were available, before it had 3G network connectivity, before the CPU and GPU upgrades and optimisations…
The First Generation iPhone completely blew Windows Mobile 6.1 out-of-the-water.
An virginal iPhone 3G with no third-party apps is still more useful to the typical businessman, power-user or even low-end consumer than anything currently running Windows Mobile or Android with every single App in their respective stores.
Even without the App Store, WebApps for iPhone are almost as powerful as Palm's WebOS WebApps, and much more varied and numerous.

Yes. Apps don't make the Phone. The OS doesn't make the Phone. The Hardware doesn't make the Phone. The price (TCO) doesn't make the Phone but when you find the right combination of great hardware, great OS and great apps, at an accessible price, you have an unbeatable combination.

November 20 2009 at 8:04 AM Report abuse rate up rate down Reply
Jack

Cant agree, Jaak http://www.iphonesayagain.com/

November 20 2009 at 7:48 AM Report abuse rate up rate down Reply
Jeffbbs

hmmm. Sounds like a stretch. Isn't this the exact opposite of one of the major arguements pc people used to make (and still sometimes do) about macs versus pcs? more apps and games therefore they wanted a pc?

November 19 2009 at 11:51 PM Report abuse rate up rate down Reply
1 reply to Jeffbbs's comment
Jeffbbs

oops, looks like steve humann and I were thinking the same thing. hate reading every single comment though.

November 19 2009 at 11:53 PM Report abuse rate up rate down Reply
steve humann

what's funny about these arguments is that it's a complete role reversal from traditional mac vs. pc arguments. each side is taking up the opposite stance over what the larger (or smaller) pool of available apps means for their platform of choice. very amusing.

November 19 2009 at 4:49 PM Report abuse rate up rate down Reply
Daniel

The main reason I bought the iPhone was for the apps. My reasoning was if WinMo didn't start from the ground up, why would their devs bother creating finger-friendly innovative software?

November 19 2009 at 3:16 PM Report abuse rate up rate down Reply
KP

All I have to say about this is that on an iPhone, it's pleasant to use out of the box, and can be enhanced by apps.

When I bought a Windows Mobile phone, I had to spend at least $100 on apps just to make basic tasks like opening an app, email, tasks, and calendar bearable. The vast majority of the WM apps I ever bought were to replace or place a shell over the crappy default software.

November 19 2009 at 2:46 PM Report abuse rate up rate down Reply
Adam

"The biggest apps, he says, will eventually be available on every platform" ... that's until one of these companies starts putting up cash for app exclusivity.

November 19 2009 at 2:40 PM Report abuse rate up rate down Reply
duncan

The one major thing they haven't thought about - but the consumer does very much so - is that even IF you can tweet (or whatever verb you want to insert for any given app) from any phone in the future, the problem for the consumer is that once they have purchased an app on one platform (i.e.- the iphone), are they really going to want to have to pay for that app again on another platform? They aren't free...

I've spent easily $300-$400 on apps for our 3 iphone household and that alone is a huge barrier to entry for any new phone platform in our household.

Much like MS built their empire on the desktop through the availability of apps and the investments (both $$ and work behaviors...) - think about the major reasons why people didn't/wouldn't/won't switch from a PC to a Mac and you get the idea - I believe they have allowed Apple to get so far ahead on the app/software front on the mobile platform that they only way they catch them is if Apple missteps.

November 19 2009 at 1:28 PM Report abuse rate up rate down Reply
2 replies to duncan's comment
river

actually, there have always been the basic applications for mac os, and apple actually pioneered some of them. what the mac didn't have, in my experience, were the business applications, and that's where msft became dominant, was through owning the workstation market where corporations were buying in quantity and deploying industry- and company-specific apps.

as an individual mac user for about 20 years, there have been very few instances where i couldn't find an app to do what i needed to do. at times some software companies have discontinued their mac versions (i.e. intuit), but it's rare that the only option for doing something doesn't exist on the mac.

msft's old argument about quantity of apps always bugged me, too. maybe there were 50+ different ftp apps for windows, but in my experience, the three i could get on the mac were all better than the majority of the windows apps.

so my point was that even when all the mobile platforms have the basic apps available, there is a still a big gap. it's a gap in user experience *and* developer experience. if it's easier and more enjoyable to build an app in apple's dev environment, and it's easier to make it great because of things like core image, core data, etc., then you're going to get both more choices *and* better quality apps.

that is leaving aside all the other factors like itunes and hardware performance, which apple also leads in. the bottom line is that msft is not talking sense.

November 19 2009 at 1:54 PM Report abuse rate up rate down Reply
river

grrr. i just typed a reply to this but it got replace with my previous comment. please ignore.

November 19 2009 at 1:56 PM Report abuse rate up rate down Reply
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