Skip to Content

Shareholders ask Ballmer about Apple

While Bill Gates looked on, Microsoft shareholders asked CEO Steve Ballmer about Apple at their annual meeting this morning. Steve's CEO-speak responses illustrate the larger problem.

Portfolio reports that one investor asked about the company's reputation with young customers:
"I'm just wondering why your marketing group can't do something to try to rein in this next generation, because you've got a real bad image out there."
He also said that Apple's ads make Microsoft look like "a buffoon." That's when the CEO-speak began.

"There's certainly always opportunities for improvement," Ballmer said. "[There is] ... a group of people with whom our market share is less."

When you hear "opportunity for improvement," you're screwed. Euphemistic language clouds meaning and hides the truth. Think "economic downturn" and "previously enjoyed" instead of "depression" and "used." Or "opportunity for improvement" instead of "problem."

Remember the Windows Mojave ads, in which producers tricked customers into thinking Vista was an unreleased version of Windows, only to then throw open the curtain and essentially say, "See? It's really Vista! You DO like it! There's nothing wrong here!"

Instead of telling people what they like, sanitizing language, insisting that the only reason the iPhone has 75,000 apps available is to make it usable on the Internet and denying your kids iPods, just say, "Our reputation with young people is poor and here's what we'll do about it." That's when you'll get something done.

[Via MacDailyNews]

Categories

Analysis / Opinion

While Bill Gates looked on, Microsoft shareholders asked CEO Steve Ballmer about Apple at their annual meeting this morning. Steve's...
 

Add a Comment

*0 / 3000 Character Maximum

36 Comments

Filter by:
Digital1

I think its pretty bad when shareholders see how bad it is. Microsoft has been trying to brush this under the rug for some time and the pile is getting too big. I have been using Macs for some time now, and I still have to use PC's on a daily basis; speaking from that standpoint, Microsoft has done some things right, and some other things WAY wrong in terms of its OS. Apple has the reputation for software and hardware that is high quality and just works. Thats the kind of reputation Microsoft is fighting against... Now excuse me while I go boot my macbook.. :)

November 20 2009 at 10:21 AM Report abuse rate up rate down Reply
1 reply to Digital1's comment
mike

and the scary part for MS, besides the fact that they've totally lost on Mobile Internet devices, Origami not withstanding, is that Apple pretty much took a year off in terms of product releases. Everything Apple's done has been in the background, ramping up for some big Tablet thing in early 2010. Even in Software, OS X has a new modern infrastructure at its core, so Windows just apes Leopard for features, and a shiny new UI.

When Apple drops the bomb in 2010, I think its going to make MS look retro. Again.

November 20 2009 at 10:50 PM Report abuse rate up rate down Reply
jmy4

Ballmer's biggest issue is that is tells you why you should not buy Apple and not why you should buy his products. Windows 7 is actually quite nice and the Zune maybe too but if he spends time talking about Apple, that is what I am going to check out. As a stockholder, it is worth asking the question since that is where is focus seams to be.

November 20 2009 at 8:51 AM Report abuse rate up rate down Reply
michaelbushnell

I cannot stand to hear people speak like that. I'm a CPA that has occasion to hear this stuff all the time. I'm of the firm opinion that people that talk in that manner either A) don't really know what they are talking about, and thus are just blathering on to try and make themselves look knowledgeable or B) really do know what they are talking about but are trying to make themselves look smart to impress someone. Either way it really irks the crap out of me every time I hear it. Just speak like a normal person for goodness sake.

November 20 2009 at 8:03 AM Report abuse rate up rate down Reply
Chet

I didn't want to specifically comment on his post, I wanted the sense of time between his comment and mine preserved by the normal comment accumulation - more like a flat-thread discussion forum - because I friggin' hate nested comments.

As of yet, I haven't seen how to display them as a flat discussion - but if there's an option for that, please point it out.

November 20 2009 at 6:10 AM Report abuse rate up rate down Reply
Chet

.

November 20 2009 at 6:05 AM Report abuse rate up rate down Reply
dlvgroup

Anybody on here notice the difference of the stock price of Apple and Microsoft? real big difference!

November 20 2009 at 1:08 AM Report abuse rate up rate down Reply
2 replies to dlvgroup's comment
balls

That's the big rub. Balmer has been running MSFT for how long, and the stock has done nothing.

How long have they been making Windows Mobile? Apple comes out with the iphone and in 2-3 years dominates the smart phone business.

While the market for Mac's is still niche, as Apple moves towards more consumer devices, they'll continue inflate the market share for Macs.

November 20 2009 at 2:26 AM Report abuse rate up rate down Reply
Nick

Price per share isn't the only indicator of a successful company. I'd be willing to guess Microsoft stock is split into more shares than Apple. The price is gonna depend on if they've split shares and paid dividends - Berkshire Hathaway has never done either, which is why one share is $103,420.

November 20 2009 at 3:11 PM Report abuse rate up rate down Reply
dlvgroup

I don't care what type of smartphone you got! We have a rule in my office is when you are surfing the net, playing games,checking your email,watching movies, the battery in your phone with go down with the quickness! This applies to the Palm Pre, Iphone, Google phone,blackberry, whatever! So don't be too smug when you say your phone comes with two batteries! If you don't plug it up when you're doing the aforementioned, they go down quick!

November 20 2009 at 1:04 AM Report abuse rate up rate down Reply
kakapo

IMHO - the real problem is that shareholders of MS (those who are truly clear thinking) are asking questions of an individual, Steve Ballmer, who used to sit in Bill Gates dorm room and light his own farts and couldn't understand why his backside felt hot! (rumour has it) and he is still a a$$wipe!

I can guarantee you that I would never consider to have Ballmer or any of his ilk in any way associated with my company. That includes using any product that they produce or sell.

Worthless POS... why is he still the Cr@phead Entertaining Others (CEO)?
I would have to say that he either has something on every board member or Bill Gates (he is such a nice guy when he is in Montreux). Their is no clear cogent reasoning behind allowing someone who has presided over the largest decent of profits in MS's history to continue to work there.

Cheers..

November 20 2009 at 12:32 AM Report abuse rate up rate down Reply
Chet

If it's not as good as Mac OS, how has it 'closed the gap'? Narrowed it maybe. Do you know the meanings of the words you're saying?

November 20 2009 at 12:26 AM Report abuse rate up rate down Reply
1 reply to Chet's comment
balls

He probably doesn't.

Then again, you haven't figured out how to reply to comments.

November 20 2009 at 2:12 AM Report abuse rate up rate down Reply
wheels

When you have dominant market share and don't make dominant profits, you have a problem. This is where Ballmer's logic will continue to fall flat. His constant argument to counter anything said about Apple is to point out Microsoft's market share, and, therefore, Apple's lack thereof. While that argument looks good on paper, investors are much more concerned with making money. Somebody in Redmond needs to numb up to this fact. Real quick.

November 19 2009 at 11:45 PM Report abuse rate up rate down Reply
3 replies to wheels's comment
Buy an ad here

Hot Apps on TUAW

Tweets

© 2012 AOL Inc. All Rights Reserved.