Filed under: Odds and ends, Surveys and Polls, iPhone
iPhone and Android now total 75% of U.S. smartphone web traffic
It's a rather stunning number from AdMob in an October report. The firm reports on web requests from thousands of sites world wide. In the latest report, Apple has 55% of the domestic Smartphone traffic share, and Android has 20%. Interestingly, the Blackberry share dropped 2% to a 12 percent share, and Palm's webOS dropped from a 10% share to 5%.Windows Mobile OS has 4% of the U.S. Smartphone web traffic.
The AdMob statistics do not show handset sales, but rather are calculated by measuring traffic on more than 15,000 web sites and applications.
The Motorola Droid, running only on Verizon, has captured 24% of all Android traffic, even though it has been out only a few weeks.
The iPhone has been on the market for 28 months. That 55% share of traffic is a pretty robust number for such a relatively new product. The Android numbers, especially those of the Droid are also good news for Google, Motorola and Verizon.
The balance of Smartphone data may change dramatically as the holiday season unwinds, and it will be interesting to watch the ebb and flow of the competing brands.
AdMob was recently purchased by Google. Apple also had reportedly had some interest in the company.
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Reader Comments (Page 1 of 1)
N900 said 2:37PM on 11-23-2009
Android and iPhoneOS are becoming increasingly popular every year. It's a no-brainer that everyone loves beauty and ease of use. I can't wait to see how 2010 plays out.
Btw, there are 2 new iPhone ads you guys should take a look at. I saw 'em over at Engadget. Pretty sneaky, sis!
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Matt Jones said 2:46PM on 11-23-2009
I'd be more interested in seeing a metric of %web_browsing/%devices_sold, as capturing 55% of the browsers isn't impressive (for example) if you have 75% of the devices.
Although I think that might just add to the WinMo smackdown shown here...
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King Fysel said 2:56PM on 11-23-2009
Did Android gain share at the expense of iPhone?
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Gwydion said 3:39PM on 11-23-2009
It's not web traffic, it's ad traffic and the report it's skewed toward iPhone and Android because the other platforms doesn't have in app ads.
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The General said 3:41PM on 11-23-2009
"... even thought it has been out only a few weeks."
Who proofreads this shit?
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macserv said 4:05PM on 11-23-2009
I'd be interested to see overall internet traffic as well, not just web usage.
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Drifter71 said 4:25PM on 11-23-2009
But do they differentiate between iPhone and iPod. I know I use my Touch a lot. Sites ususally know when you are using mobile device, but if the iPod Touch registers as an apple device it could really skew the numbers.
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Rob said 7:12PM on 11-23-2009
Look how much traffic is attributed to Android. The number is impressive considering that Android is a new kid on the block.
If I were Apple, I would be worried.
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Dan Woods said 7:40PM on 11-23-2009
Hrm. Google recently purchased AdMob.
AdMob announce that Android OS Phones are becoming popular and may rival iPhone in Data usage soon.
Coincidence?
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mike said 12:39AM on 11-24-2009
may rival soon? ha.... nice stretch there pal
Dan Woods said 4:21AM on 11-24-2009
I should have said "AdMob are reporting that…"
But seriously, ¼ of Mobile Data usage is an awful lot, especially when you compare the awesome Mobile Safari with the not-quite-so-awesome Android Browser.
When you consider that most Android users are pretty hard-core "geeks", while iPhone users are mainly generic consumers, it's not that surprising.
Also consider that iPhone Apps are much more data-efficient than WebApps and "Mobile Optimised" Websites.
Noah Genda said 10:48AM on 11-24-2009
Further support to this theory taken from PDF:
"AdMob does not claim that this information will be necessarily representative of the mobile Web as a whole or of any particular country-
market. AdMob’s traffic is driven by publisher relationships and may be influenced accordingly."
Brian said 12:06PM on 11-24-2009
In addition to the in-app ads that iPhone and Android feature, I wonder how these numbers might be skewed by Android widgets?
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jake.king said 3:04AM on 11-29-2009
great! google android get great success as well as iphone on mobile internet field.
there are many kinds of mobile phone selling online. buy them to start your surfing.
http://www.buyusing.com/iphone/
http://www.buyusing.com/android/
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Chris said 5:35AM on 11-25-2009
What about us Symbian S60 users? Do we not exist, or have we just been relegated to 'other'? In this part of the world S60 is more popular than Android phones are. Or Palm for that matter, they're more or less on equal pegging with RIM's offerings.
'sides, I've seen 11 iPhones in the last 3 hours, and zero Android. So I call BS on the 'Android may rival iPhone' argument. Ad hits are *not* a reliable metric of browser stats anyway.
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Lozz said 7:40AM on 11-25-2009
I feel you aimed to grab peoples attention with that amazing headline and it worked, thats okay, but you completely failed to make it clear that its AdMob Statistics and that these are based on the number of apps and sites people may have installed with or visit with admob ads with thier devices, and does not tell you anything about the coverage of Admob over each platform, or the net. In fact you reiterated "of the U.S. Smartphone web traffic." or similar multiple times without appending anything to do with it being admob page requests, rather than raw Mobile internet access data.
Im starting to worry about the writing on tuaw after this and the Flash 10 article last week.
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jake.king said 8:39AM on 11-25-2009
iphone and google andriod achieve great success. however, what about smartphone and symbian users? http://www.buyusing.com/iphone/ http://www.buyusing.com/andriod .... you can find many many products...there are more and more iphone & andriod handsets. this trend will hurt the benefit of our symbian users.
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