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iPhone and Android now total 75% of U.S. smartphone web traffic

It's a rather stunning number from AdMob in an October report. The firm reports on web requests from thousands of sites world wide. In the latest report, Apple has 55% of the domestic Smartphone traffic share, and Android has 20%. Interestingly, the Blackberry share dropped 2% to a 12 percent share, and Palm's webOS dropped from a 10% share to 5%.

Windows Mobile OS has 4% of the U.S. Smartphone web traffic.

The AdMob statistics do not show handset sales, but rather are calculated by measuring traffic on more than 15,000 web sites and applications.

The Motorola Droid, running only on Verizon, has captured 24% of all Android traffic, even though it has been out only a few weeks.

The iPhone has been on the market for 28 months. That 55% share of traffic is a pretty robust number for such a relatively new product. The Android numbers, especially those of the Droid are also good news for Google, Motorola and Verizon.

The balance of Smartphone data may change dramatically as the holiday season unwinds, and it will be interesting to watch the ebb and flow of the competing brands.

AdMob was recently purchased by Google. Apple also had reportedly had some interest in the company.

It's a rather stunning number from AdMob in an October report. The firm reports on web requests from thousands of sites world wide. In the...
 

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jake.king

iphone and google andriod achieve great success. however, what about smartphone and symbian users? http://www.buyusing.com/iphone/ http://www.buyusing.com/andriod .... you can find many many products...there are more and more iphone & andriod handsets. this trend will hurt the benefit of our symbian users.

November 25 2009 at 7:20 AM Report abuse rate up rate down Reply
Lozz

I feel you aimed to grab peoples attention with that amazing headline and it worked, thats okay, but you completely failed to make it clear that its AdMob Statistics and that these are based on the number of apps and sites people may have installed with or visit with admob ads with thier devices, and does not tell you anything about the coverage of Admob over each platform, or the net. In fact you reiterated "of the U.S. Smartphone web traffic." or similar multiple times without appending anything to do with it being admob page requests, rather than raw Mobile internet access data.

Im starting to worry about the writing on tuaw after this and the Flash 10 article last week.

November 25 2009 at 6:50 AM Report abuse rate up rate down Reply
Chris

What about us Symbian S60 users? Do we not exist, or have we just been relegated to 'other'? In this part of the world S60 is more popular than Android phones are. Or Palm for that matter, they're more or less on equal pegging with RIM's offerings.

'sides, I've seen 11 iPhones in the last 3 hours, and zero Android. So I call BS on the 'Android may rival iPhone' argument. Ad hits are *not* a reliable metric of browser stats anyway.

November 25 2009 at 5:35 AM Report abuse rate up rate down Reply
jake.king

great! google android get great success as well as iphone on mobile internet field.
there are many kinds of mobile phone selling online. buy them to start your surfing.
http://www.buyusing.com/iphone/
http://www.buyusing.com/android/

November 24 2009 at 11:20 PM Report abuse rate up rate down Reply
Brian

In addition to the in-app ads that iPhone and Android feature, I wonder how these numbers might be skewed by Android widgets?

November 24 2009 at 12:06 PM Report abuse rate up rate down Reply
Dan Woods

Hrm. Google recently purchased AdMob.

AdMob announce that Android OS Phones are becoming popular and may rival iPhone in Data usage soon.

Coincidence?

November 23 2009 at 7:40 PM Report abuse rate up rate down Reply
3 replies to Dan Woods's comment
Rob

Look how much traffic is attributed to Android. The number is impressive considering that Android is a new kid on the block.

If I were Apple, I would be worried.

November 23 2009 at 7:12 PM Report abuse rate up rate down Reply
Drifter71

But do they differentiate between iPhone and iPod. I know I use my Touch a lot. Sites ususally know when you are using mobile device, but if the iPod Touch registers as an apple device it could really skew the numbers.

November 23 2009 at 4:25 PM Report abuse rate up rate down Reply
macserv

I'd be interested to see overall internet traffic as well, not just web usage.

November 23 2009 at 4:05 PM Report abuse rate up rate down Reply
The General

"... even thought it has been out only a few weeks."

Who proofreads this shit?

November 23 2009 at 3:41 PM Report abuse rate up rate down Reply
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