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Two new iPhone ads: Apple defends AT&T?

Apple's jumped into the Verizon versus AT&T fray, according to BusinessWeek, with a couple of new ads -- and, somewhat surprisingly, they come out in full defense of AT&T. Both ads show an iPhone user in the middle of a phone call who multitasks by looking up movie information, restaurant ratings, and many other things over AT&T's 3G network. The ads end with the question, "Can your phone and your network do that?" with a very prominent AT&T logo in the final seconds of the ads.

As I'm personally somewhat on the outside looking in at the U.S. telecom spats, I don't know how much US smartphone users really miss the ability to do simultaneous data browsing and phone calls while on Verizon's network. Based on what I've heard about AT&T's network reliability, however, there are some areas of the U.S. where you'll be lucky to be able to make and receive calls at all, or hold on to a call in progress, much less multitask in the manner depicted in these ads.

What's most interesting about these ads is how favorable they are to AT&T. It's no secret that Apple's been less than thrilled with AT&T over the course of their relationship, and it's even less of a secret how dissatisfied U.S. customers have been with the telco giant. It's understandable that Apple wants to paint the iPhone in a favorable light, but I'm admittedly surprised that they seem to be going to bat for AT&T at the same time. Sure AT&T is their business partner, but from my point of view this smells a lot like telling your family that your less-than-presentable date for Thanksgiving has 'a really great personality.'

Read on to see the ads in action.



Apple iPhone Ad - Did You See My Email? from Arik Hesseldahl on Vimeo.



Apple iPhone Ad - What Time's The Movie? from Arik Hesseldahl on Vimeo.


[Via Engadget]



Apple's jumped into the Verizon versus AT&T fray, according to BusinessWeek, with a couple of new ads -- and, somewhat surprisingly,...
 

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wbd3

Anyone else notice that the commercials subtly reveal how speedy the iPhone *is not*?

On the commercial for "Multi-people", go to 0:10 into the commercial and watch the call time. User touches "modify", and while the phone's position implies it's seamless, the call time jumps from 0:23 in call to 0:36. User changes it to 7:00PM by tapping the button and the call time goes from 0:37 to 0:44.

At 0:18 into the commercial, the user touches a bouquet of flowers at call time 0:35, and it suddenly jumps to 0:48.

A few months ago, there was a scuffle over these ads being banned in the UK because they gave consumers the impression that the phone worked faster than they actually do. While I think people are mistaken if they expect functionality this quick, I think up to this point the commercials concealed the true iPhone experience.

November 27 2009 at 6:22 PM Report abuse rate up rate down Reply
jpwillis

I live in the Memphis TN area and I have never dropped a call on my iPhone 3g. I do in fact browse the Internet and send email with pictures while talking quite frequently and AT&T has yet to let me down. And the 3g service here is nearly as fast as my wifi at home. Over the last year I have watched the coverage area here expand so believe it or not AT&T 3g coverage is growing

November 25 2009 at 3:39 AM Report abuse rate up rate down Reply
MRBlue

Since Verizon puts an iPhone in every "Map For That" commercial, it only makes sense that Apple would defend their position and the network's ability to walk and chew gum at the same time.

This has to put a big dent in the Droids' ability to speak to the multi-tasking claim. Sure you can get tweets and stock updates without launching an app but I think talking and browsing the web and connected apps is a higher priority.

November 24 2009 at 3:04 PM Report abuse rate up rate down Reply
Billy Barnes

So Verizon needs to run a commercial where two people are on the phone. The AT&T customer says "Hold on, I can look that up". The Verizon customer says "I'll call you back," looks up the information and calls the person back while the guy on AT&T is still apologizing into the phone for his slow/non-existent internet access.

November 24 2009 at 10:20 AM Report abuse rate up rate down Reply
studio

My biggest question about Verizon is...If business is doing so great and now with the new phone new subscribers should know themselves over to get a new Verizon phone and contract, why did they DOUBLE their termination fee? Do they expect anyone will be leaving? If so, why would anyone LEAVE Verizon? Don't they have the BEST service and AMAZING phones?

November 24 2009 at 6:54 AM Report abuse rate up rate down Reply
studio

Verizon -vs- AT&T is just like Mac -vs- PC. Use what you like, no need to bad mouth the other! Live and let live. Personally, I don't care how great their service is, I hate VERIZON! In my area, Verizon rules with service but I hate them too much to give them a dime of my money. Besides, most of the people I know with Verizon phones just really use it and brag about the great phone service they have! Never once has anyone of them pulled their phone out to show me how great the experience is for surfing the web! Live and let LIVE!!

For me, the iPhone rules! For you, there maybe something else! I'm okay with that, are you?

November 24 2009 at 6:51 AM Report abuse rate up rate down Reply
FortNinety

Great ads! Though they kinda skipped the part where the phone locks up when you try to do two things at once. I guess it's in the 60 second version?

But seriously, multi-tasking my ass. Oh, and another satisfied NYC customer btw!

November 23 2009 at 9:02 PM Report abuse rate up rate down Reply
42

It all depends where you are. My workplace is a Verizon-free zone. My old workplace was an AT&T-free zone. I have T-Mobile on an old 1st-gen iPhone and I get great service in both locations, but tonight I was trying to look up a recipe at the grocery store which is in this little T-Mo dead zone in town, maybe 1/2 mile from my house where I get a 5-bar T-Mo signal. In rural Arkansas last spring, there was no T-mo service and I roamed on AT&T without any problems, but on Cape Cod/P-Town, no T-Mo and no roaming on AT&T which all my friends w/locked iPhones got fine. It's frustrating but short of a magic phone that works on every network ever, that's life with a cellphone.

My area, northeast of Boston, is pretty notorious for cellular micro-climates.

November 23 2009 at 8:58 PM Report abuse rate up rate down Reply
shane

These Verizon ads are borderline false advertising.

I am a current Verizon customer with a Blackberry 8830 world edition. This weekend I drove back an forth from San Diego to Tucson along Interstate 8. according to these maps ads, Verizon has 3G coverage the whole way. Lies.

The drive is 6 hours each way. I had no signal for 5 1/2 of the 6 hours. Not just 3G, no signal at all!

I have heard fr years how great Verizon's network is, which is why I chose them in the first place. But I have gone through 3 phones and have had constant problems with dropped calls an poor coverage all over southern CA.

When I travel outside the country, my 'world edition' phone is next to useless. I have to buy a different pre-paid SIM card in every country and end up with unused minutes on every one, and I have to send my temporary phone numbers to people in the states so they can reach me.

My brother has a ATT phone an his US number works in every country around the world. He never has to deal with the BS I do with my Verizon phone.

And the inability to pull up a email while I'm talking on the phone is ridiculous in this day and age. Everytime I end a call my Verizon phone beeps out of control with all the emails and messages I missed while talking on the phone. If I need to pull up Goigle maps while talking on the phone getting directions from a customer, forget it. I have to manually write down the directions then google it after I hang up. Give me a break.

I can't wait for my contract to end. I'm bolting to a GSM carrier the first chance I get!

November 23 2009 at 8:10 PM Report abuse rate up rate down Reply
Dan Woods

They should advertise the Roaming ability too.
GSM is ubiquitous Internationally, while CDMA is only used by Regressive Telcos in the US and Canada, as well as a few third-world countries and corrupt dictatorships.

November 23 2009 at 8:02 PM Report abuse rate up rate down Reply
2 replies to Dan Woods's comment
42

"CDMA is only used by Regressive Telcos in the US and Canada, as well as a few third-world countries and corrupt dictatorships."

Yeah, like Japan and Korea.

November 23 2009 at 9:01 PM Report abuse rate up rate down Reply
HZC

"GSM is ubiquitous Internationally, while CDMA is only used by Regressive Telcos in the US and Canada, as well as a few third-world countries and corrupt dictatorships."

Ahem, here in Canada we have 3, soon to be 4, iPhone carriers, all with HSDPA networks.

November 24 2009 at 8:02 AM Report abuse rate up rate down Reply
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