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Chip makers: Apple manipulating flash memory prices

The Korean Times is reporting today that Apple is (allegedly) manipulating the flash memory market. An unnamed source tells the Times that Apple is ordering more chips than it actually purchases: " ... [Apple] doesn't make immediate purchases, but waits until chip prices to fall to the level the company has internally targeted."

The iPhone uses
NAND flash memory, which both Samsung Electronics, the world's No. 1 flash memory maker, and Hynix Semiconductor, the industry's 3rd biggest, manufacture. Both companies sell their NAND chips to Apple.

The iPhone's performance in Asia has been modest compared to the US and elsewhere. Hindrances like a lack of Wi-Fi and a strong black market have affected sales in China. Eager crowds welcomed this week's release in Korea, but in Japan sales have been quite slow.

I'm no market expert, but I imagine Apple must predict how many units it needs and doesn't always hit the mark with 100% accuracy. We'll follow this story as it develops.

[Via AppleInsider]

The Korean Times is reporting today that Apple is (allegedly) manipulating the flash memory market. An unnamed source tells the Times that...
 

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David

I wouldn't say greedy bastards, more maximising profits.

Lets face it, if you guys were going to buy a TV from a retailer last week you would have waited till Black friday would you not?

December 01 2009 at 2:28 AM Report abuse rate up rate down Reply
Cowfodder

@Jordan

Weren't you told to stop trolling here like a week ago?

November 30 2009 at 9:47 PM Report abuse rate up rate down Reply
david

So, Apple is stocking up when memory is cheap.

How is that manipulating the market? It's good business sense.

November 30 2009 at 7:26 PM Report abuse rate up rate down Reply
5 replies to david's comment
bigandy

"manipulating" is a weird word here. I'm sure that Apple has an effect on chip prices, but that's normal for most goods in most markets when when dealing with a major buyer.

November 30 2009 at 7:04 PM Report abuse rate up rate down Reply
Dan Woods

They probably order however much memory they think they need, then reject all the chips which are defective.
If Chip Manufacturers cannot maintain high unit standards, and Apple only want high quality units, there will be a lot of low-quality surplus chips. Search any Chinese Electronic Surplus reseller and you'll see dozens of iPods, USB Flash Sticks and cheap media players being sold cheap because they have been rejected by Apple and Kingston for containing defective chips.

This could be the Chip Manufacturers complaining because Apple won't pay for defective chips.

November 30 2009 at 6:44 PM Report abuse rate up rate down Reply
Eric

So Apple optioned a supply slightly higher than they believe they will need. Usually this involves many contracts and these companies are paid as part of the option.

This is sound business practice and perfectly reasonable to me.

November 30 2009 at 6:39 PM Report abuse rate up rate down Reply
Dale

The virgins who provide the blood that Steve Jobs bathes in every day don't come cheap.

November 30 2009 at 6:20 PM Report abuse rate up rate down Reply
jimtastor

Ahh, but greed is GOOD!

November 30 2009 at 5:20 PM Report abuse rate up rate down Reply
Just Cause

Hmmm, I hear Samsung doesn't like Apple making so much money :-)

November 30 2009 at 4:36 PM Report abuse rate up rate down Reply
1 reply to Just Cause's comment
todd

Ex-Flash/DRAM VP here..... this is perfect. These companies complaining ALL have people in jail for price fixing! How is it possible for a CUSTOMER to fix prices...it's the ultimate in capitalism.

The real shame is that Samsung and Hynix killed off competition through illegal acts (like MS or Google and freeware).

December 01 2009 at 8:08 AM Report abuse rate up rate down Reply
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