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Inside view of the iPhone Tech Talks from Daniel Jalkut

The following is a guest post from developer Daniel Jalkut of Red Sweater. Daniel recently attended an Apple iPhone Tech Talk, and came away inspired. He's also been gracious enough to share his experience on TUAW. Apple's Technology Evangelists have spent the last 3 months touring the USA, Europe and Asia with advice on how to best take advantage of the iPhone's technologies. According to Daniel, it's a fantastic event. --Ed.

Apple's iPhone tech talks are incredible. The format consists of instructional presentations akin to what developers would find at the World Wide Developers Conference (WWDC). But while WWDC lasts an entire week, tech talks are limited to a single day of sessions which Apple takes on the road, presenting in hotel conference rooms around the world.

On December 1, I attended the New York City tech talk, at the Marriott Marquis in Times Square. The event attracted developers from all over the northeast of the United States (and beyond), because the number of cities Apple takes the tour to is pretty limited. Many folks traveling to New York City end up paying quite a bit for travel and lodging expenses, but that is greatly offset by another impressive aspect of the talks: they are completely free. Developers have to sign up early and then hope for acceptance, but if you're admitted, the entire thing is paid for including lunch, snacks and a wine reception at the end of the day. Very classy, Apple.
While many of the talks at WWDC are given by developers who actually write the code for libraries we developers depend upon, the majority of presenters at the tech talk are given by Apple's technology evangelism team. These folks are technically very knowledgeable about the Mac and iPhone, but they also live up to their titles as evangelists. Their mission is to sell developers on the virtues of Apple's various technologies, and it works. I left the talk feeling completely inspired to dig into my somewhat dormant iPhone projects. The mood among other developers in attendance was very similar.

In some ways I prefer the tech talks to WWDC. The content at the tech talk is laser focused and seems to be more refined than at WWDC. I imagine Apple scratching their heads to fill up the long schedule at WWDC, leading to a situation where some talks and some speakers will inevitably be sub-par. By contrast, I imagine the limited one day schedule of the tech talks forces Apple to ruthlessly determine the most important, highest priority information they want to convey, and then iterate on the best way of delivering it.

Since New York's event fell later in the tour's schedule, I bet we benefited from the team having plenty of practice runs through their talks in other cities. ALthough the presentations felt very much like well-rehearsed performances, the team made it a priority to be personable and engaging with the audience. It was a pleasure to be among their guests in New York, and I hope they'll come back next year for another visit.

The following is a guest post from developer Daniel Jalkut of Red Sweater. Daniel recently attended an Apple iPhone Tech Talk, and came...
 

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JoeT

"Developers have to sign up early and then hope for acceptance"

...Just like their apps, apparently. :)

December 07 2009 at 12:29 AM Report abuse rate up rate down Reply
Dennis

I was at the NYC tech talk as well. It happened exactly as Daniel said. Very focused, mini-WWDC format with more in-depth presentations. I loved it.

Every session I attended was top-notch. I hope they upload videos for the sessions I wasn't able to attend, as I heard I missed some good ones.

Great job Apple.

December 05 2009 at 9:48 PM Report abuse rate up rate down Reply
Davide

I was at the tech talk in rome last year, and I must say I was really blown off. I had been considerig developing for the iPhone for some time; after the talk, in a matter of a week, I had bought an iPhone and started developing.

December 05 2009 at 4:13 AM Report abuse rate up rate down Reply
Proxima

I was at the first of these in San Jose about 3 weeks ago. Very classy from the start. And it wasn’t all fluff or “stuff we’ve heard before.”. They had a great presentation on OpenGL –ES tricks that I used to speed up Distant Suns by about 30%. Their presentation on UI was very helpful, specifying what kind of UI matches what kind of app.

As an offshoot of that, they had a room set aside as labspace, where one of their top UI guys was available (by appointment only) to critique our software. After saying “brilliant!” when I showed him Distant Suns 2, his only suggestion was to move the help button and increase the size of one of the toolbars. I then started to unload me wishlist for the Appstore and he funneled me over to their Appstore guy. I had about 20 minutes with him and about half of what I suggested he eagerly jotted down. Afterwards I asked him his title and he responded “uh, director of the Appstore.” A few minutes later I went back with another idea: (don’t think I can say due to NDA stuff) and he looked at me and said “you mean we don’t do that already? That’s so obvious!” Then ran back to his Mac and typed it in.

So a great time, and I look forward to the next one.

December 04 2009 at 10:49 PM Report abuse rate up rate down Reply
Thomas

After each of these tech talk tours Apple puts recorded videos of the sessions online for free download. (You may need to be a paid iPhone developer, not sure)

But the last tour and a set of tech talks are on ADC on iTunes now. This tour was more advanced topics than usual though.

I read reviews from the Tech Talks in other cities and someone did mention that Apple would be putting up videos for this tour as well. So keep a look out for them.

It looks like the last tour took place around the same time as this one except in 2008 and the videos came out in March 2009. Hopefully the videos for this tour will come out sooner.

December 04 2009 at 7:18 PM Report abuse rate up rate down Reply
Devin

I attended the event December 1st. I wish I could have gone to all the different presentations, but since everything was condensed into one day, you'd have to pick wisely. Since the event was only one day, I wasn't able to seek out an evangelist to review the interface design of my application either.

The presenters and attendees were friendly and engaging, and really open to discussing things. After each presentation, you could seek out the presenter and ask questions.

People did find ways to get to the event from all over the east coast. I met attendees that came from baltimore, florida, philly and ct.

December 04 2009 at 5:54 PM Report abuse rate up rate down Reply
Mario

Yes, the talks were absolutely refreshing and the speakers really know how to promote the SDK and how to encourage the developers. By the way, I attended the Tech Talk 2009 in Hamburg (Germany).

December 04 2009 at 3:42 PM Report abuse rate up rate down Reply
Michael Kaye

Couldn't agree more. Was at the London tech Talk and I came away inspired...

December 04 2009 at 3:05 PM Report abuse rate up rate down Reply
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