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TomTom lowers iPhone app price if you don't need to go to Canada

Maybe they're feeling a bit of pricing pressure? Whatever the reason, TomTom just released a stripped down version of its Navigation app that leaves out Canada. Oh my.

This USA-only version sells for US $49.99, [iTunes link] which is half the price of the version that includes our good neighbor to the north. Like the big brother version, this app includes turn by turn directions and lane guidance, and 2D and 3D driving views.

This holiday season there is no shortage of choices for getting directions to your holiday destinations, and TomTom is pitching aggressive pricing and a strong feature set. The last few weeks we've seen several of the GPS apps cut prices temporarily to get some customers motivated, but this move from TomTom looks permanent and will undoubtedly force other vendors to follow suit.

This app requires an iPhone or iPod touch running 3.0 software, or older iPhones and iPod touches can work with the software ONLY if users purchase the TomTom car kit with a built in GPS receiver.

Thanks to Dubbs for tipping us to this holiday treat.




Maybe they're feeling a bit of pricing pressure? Whatever the reason, TomTom just released a stripped down version of its Navigation app...
 

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Max

How about splitting it further? I'll pay $25 for an Eastern USA map.

December 12 2009 at 8:39 PM Report abuse rate up rate down Reply
Markito

Ouch!!!! I just paid $105.00 including tax for the app just 3 days ago!
Man, this sucks! And while Canada is a wonderful place, I just never drive to there, so the lower price and fewer MB's would have been so much better. *sigh*

December 12 2009 at 12:40 PM Report abuse rate up rate down Reply
lauren

Great. I just got the app over Thanksgiving weekend for $69. If I'd only waited! Maybe Navigon will experience a similar price drop and I can get both because I haven't loved TomTom's UI. I wish they had free trials so I could see which one I liked better before shelling out.

December 12 2009 at 10:31 AM Report abuse rate up rate down Reply
Ray

They should add an in-app purchase of the Canada maps in case the customers later decided to drive north.

December 12 2009 at 2:22 AM Report abuse rate up rate down Reply
Steve

Hey TUAW,

Can we get a "no navigation stories" option like the one for "no iphone stories"? I understand that some people are interested, but I seriously couldn't care less about the Navigation apps, and it seems like we get a post a day about the same three apps.

December 12 2009 at 12:19 AM Report abuse rate up rate down Reply
jay

50 is a good price because it finally crosses below the "I can get a whole unit for less" threshold. As a heavy rental car user, I may finally invest in that just to lighten my carryon bag by 1 thing without spending extra to do so. For $49 it still makes me carry an extra thing if I want to properly mount it (and that thing still costs as much as most 4" kits if I go tomtom) but now that most rentals have a storage shelf above the radio, a $5 video stand will do fine.

December 12 2009 at 12:02 AM Report abuse rate up rate down Reply
Rick

Wow! Early adopters in USA lose out on 50 bucks. Makes me feel really good about Tom Tom when other GPS iPhone apps have been passing them up from day one.

December 11 2009 at 11:07 PM Report abuse rate up rate down Reply
Craig Stanton

great, maybe they'll start looking at a more reasonable price for the NZ version which was more that the Aussie one last time I checked.

December 11 2009 at 9:48 PM Report abuse rate up rate down Reply
kindakrazy

We don't have roads. It's super-expensive to map out the snowmobile paths, because they keep changing all the time.

December 11 2009 at 9:47 PM Report abuse rate up rate down Reply
cjschrissouth

Wait.....the ipod touch doesnt have a gps? does it?
"This app requires an iPhone or [iPod touch] running 3.0 software, or older iPhones and iPod touches can work with the software ONLY if users purchase the TomTom car kit "

December 11 2009 at 9:08 PM Report abuse rate up rate down Reply
1 reply to cjschrissouth's comment
Jaden10

The car kit has a GPS.

December 11 2009 at 10:53 PM Report abuse rate up rate down Reply
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