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All about the new, improved App Store in iTunes 9.0.2

Our eagle-eyed blogger David Winograd sent out a breaking news post Friday night to let all of you know that there were changes afoot in the iTunes App Store. Sure enough, those changes appear to have migrated through most, if not all, apps by now.

In my opinion, the new design makes more sense in the overall iTunes 9.0.2 layout than the "old" design did. The app icon is now very large (blue highlight in above screenshot), so apps with poorly designed icons will need to be retooled by developers in order to create something that grabs potential purchasers with one glance.

The app screenshots in the old version of iTunes were apparently confusing to a surprising number of users. The new design now shows two or three full screenshots of each app in action (see yellow highlight above), with a visible scroll bar at the bottom of the screenshots indicating whether the user can scroll to the side to see more. The old version simply showed one screenshot and required clicking on the picture to move to the next screen image.

For developers, there is now a very good reason to write a "killer description." The App description now shows only the first two lines (see red highlight above), and although there's a "More..." button that will display the full description, many users may not choose to click that button. Developers who have a herd of apps in their stables can now show a list of those apps on the left side of the App Store display.

I like the fact that the links for the developer and support websites are at the top of the page now; bloggers need to find those links for use in reviews, and they're no longer hard to find (in the red highlighted area). Attached to the Buy App button is a small pop-up menu (yellow highlight) that enables potential buyers to put an app on their wish list, send a link to a friend, or copy the link to the page. In addition, you can now send info about an app to Facebook and Twitter.

Many iPhone devs seemed to be happy with the changes on Friday night, although a lot of them seemed unprepared for the changes and were scrambling to update their descriptions as quickly as possible. For the average iPhone user, however, the new layout of the App Store in iTunes should be a welcome change.

Our eagle-eyed blogger David Winograd sent out a breaking news post Friday night to let all of you know that there were changes afoot in...
 

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gimi gonzon

The target audience for the new redesign is:

People with big screens AND those who are interested mostly on screenshots.

The problem is that the text lines extend way too much, and it looks awfully disorganized.

Mantia's design is a pretty good fix for the issue. With the screenshots on top, the app descriptions don't have to be truncated, and it still looks balanced.

Apple did NOT get it right this time..

December 14 2009 at 10:09 AM Report abuse rate up rate down Reply
Allister

Never mind horizontal scrollbars. I can live with that. But who forgot to attach the style sheet?

Frankly it looks HORRIBLE. Too much whitespace, not enough delinetation between areas of the page. Non-obvious means of displaying the key information - I mean who would *expect* to have to hit 'More' to get a basic description.

Maybe their tablet only does HTML2? I can't think of any other excuse for this.

December 14 2009 at 3:12 AM Report abuse rate up rate down Reply
daba

Don't you mean green highlight?:
"Attached to the Buy App button is a small pop-up menu (yellow highlight) that enables..."

But a excellent post (better than some cr*p that's been appearing around here lately).

December 13 2009 at 11:59 PM Report abuse rate up rate down Reply
Chris Jennings

I don't like it at all. The scrolling frames to look at the screenshots look like crap. And why do have to take an extra step to click on more to see the description? Doesn't seem much like Apple to me.

December 13 2009 at 11:10 PM Report abuse rate up rate down Reply
Farris

I like it more than the previous one, but I really wish they would change/update the iPhone's App Store.

December 13 2009 at 9:40 PM Report abuse rate up rate down Reply
NateF

Two other things I just noticed.

First, for recently updated apps (and maybe not-so-recently updated ones; I didn't check) an area just below the description appears titled 'What's New in Version 1.x', with a list of what's new. Before the changes, I believe developers had to put this info in the long description are that used to be along the right-hand side.

Second, below the Customer Ratings in the left column is a list of the top In-App Purchases if the given app has in-app purchases. These used to only be viewable on the iPhone/iPod touch App Store.app

December 13 2009 at 9:18 PM Report abuse rate up rate down Reply
Maxwell

The design by mantia fixes the two biggest blunders of the new design:
1) Having to click to actually see full description, especially what data connections and OS versions are supported - kind of important!
2) Formatting the description in a column width that is actually readable. Doesn't Apple have any UI guidelines anymore?!

December 13 2009 at 8:56 PM Report abuse rate up rate down Reply
nxiv

the horizontal scroll bars are amateurish, like using frames on a webpage from 15 years ago. i have a feeling they're going to add buttons to "slide" a set of images to the right or left.

in the meantime, for those of us with scroll wheels on our mouse, holding the SHIFT key and scrolling at least works.

December 13 2009 at 6:10 PM Report abuse rate up rate down Reply
Jeff

I like the change. Much nice, IMO.

December 13 2009 at 5:59 PM Report abuse rate up rate down Reply
QuarterSwede

"The old version simply showed one screenshot and required clicking on the picture to move to the next screen image."

That's simply not true. The old version had a back and forward button below the picture and you clicked on one to navigate. I thought it was much more elegant than the new image version and was easy to figure out. The new image version just looks cluttered which is very un-Apple like.

December 13 2009 at 5:16 PM Report abuse rate up rate down Reply
3 replies to QuarterSwede's comment
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