iPhone ... in an iPhone
Here's a nice post-Christmas mind bender for you -- it's created by a company named Ogmento (they specialize in augmented reality applications -- get it?) and is an iPhone app that creates an augmented reality version of the iPhone. In other words, they put an iPhone in your iPhone so you can iPhone while you iPhone. Dawg.
Why did they do this? Apparently it's a promotion for the iPhone launch by Orange Telecom in Israel. But it's pretty crazy -- the iPhone inside the app even runs apps, though they're just still pictures. And it's a little disappointing that you interact with the fake iPhone via the real iPhone's touchscreen. If it really was an augmented reality demonstration, wouldn't you interact with the augmented reality iPhone just by moving your hand in the air where it should be?
Maybe that's too mind-melting after a relaxing Christmas day. At any rate, enjoy the crazy video above. This isn't anything we'll see coming to the App Store any time soon, we're sure, but it's just the kind of thing to get your mind up and running again after all that egg nog and holiday cheer.
Share
Categories
Here's a nice post-Christmas mind bender for you -- it's created by a company named Ogmento (they specialize in augmented reality...
Add a Comment
Only The Israelis could come up with this kind of advertisement Bravo
December 26 2009 at 10:50 PM Report abuse Permalink rate up rate down ReplyBackground apps finally confirmed?
December 26 2009 at 1:14 PM Report abuse Permalink rate up rate down Replyholy crap you guys are gay
December 26 2009 at 11:22 AM Report abuse Permalink rate up rate down ReplyI guess this would be more useful for people with an iTouch who are thinking about getting an iPhone...
December 26 2009 at 9:04 AM Report abuse Permalink rate up rate down ReplyI'm an Orange customer and I wish they'd make an effort to provide affordable and comprehensible plans for the iPhone instead of *another* inane advertising campaign. I have yet to meet someone who can understand how Orange's pricing scheme works and why it isn't possible to upgrade past 30Mb (!) of monthly data without tacking on hundreds of unneeded minutes and SMS messages.
December 26 2009 at 5:57 AM Report abuse Permalink rate up rate down ReplyEven better, I watched this iPhone in an iPhone on my iPhone.
December 25 2009 at 11:45 PM Report abuse Permalink rate up rate down ReplyIt's the fringe iPhone, you are using an alternate dimension or reality iPhone.
December 25 2009 at 9:21 PM Report abuse Permalink rate up rate down ReplyHm... what about giving a unique AR Marker including a visualized access code to a sysadmin or anyone who would then be able to log in my iPhone via remote just with this marker. He just needs to flip some oldschool cards (the ar marker) in his iPhone phonodex to find mine and...
Well, it's pointless, but a retro-futuristic application, isn't it?
Yo dawg, I heard you like your iPhone, so we put your iPhone in your iPhone so you can use your iPhone while you're using your iPhone!
Had to be said. :D
I want to see what would happen if they started up camera on the second "phone"… or better, if they started up the same augmented reality app. :D
"Yo dawg, I heard you like your iPhone, so we put your iPhone in your iPhone so you can use your iPhone while you're using your iPhone!
Had to be said. :D"
It was said. In the article.
Not when I read it. Either I missed it or it was added after.
December 25 2009 at 11:49 PM Report abuse Permalink rate up rate down ReplyHot Apps on TUAW
Deals of the Day
more deals- Refurb Apple MacBook Air Laptops: 12" 64GB SSD for $699 + free shipping
- JVC Motion Sensing Clock Radio with Dual iPod Docks for $55 + free shipping
- Apple iPhone Headset with Mic for $4 + $2 s&h
- miFrame Picture Frame Dock for iPad for $64 + $8 s&h
- Refurb Apple iPod nano 8GB MP3 Player for $99 + free shipping, 16GB for $119
- Hannspree Apple-Shaped 28" 1080p LCD HDTV for $270 + free shipping
Software Updates
more updates- EFI Firmware Update brings Lion Internet Recovery to 2010-model Macs
- OS X Lion 10.7.3 released with Safari 5.1.3, Wi-Fi bug fix
- Aperture updated to 3.2.2, addresses Photo Stream issue
- Apple updates Keynote to address Lion issues
- Google Search app gets new look on iPad
- Apple releases Apple TV Software Update 4.4.3
Featured Stories
more stories
Popular Stories
TUAW (or The Unofficial Apple Weblog) is a website devoted to tips, reviews, news, analysis and opinion on everything Apple.
13 Comments