The 12-hour iPhone app

I won't say it sounds easy -- these guys had a good amount of experience at development and releasing software even before they started work on this app, and if you sit down with Erica's book [Amazon link to the 2nd edition, PDF downloadable version] and hope to release your very first piece of code after just a weekend of solo work, it's not going to happen. But it definitely sounds possible -- the iPhone's development platform is relatively easy to pick up (especially if you're already experienced with coding in other languages), and Apple's release process is open to anyone willing to spend the $100 to become an official developer.
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