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Ski resorts busted by iPhone app

Want to see past a ski resort's lies? There's an app for that. The iPhone's ability to track snowfall at ski resorts has been well publicized (it even showed up in an official Apple commercial), but apparently there's been an unintended consequence: ski resorts are actually losing money. The UK's Globe and Mail reports that before iPhones existed, people would just call up to the slopes to ask them if there was snow on the trails -- and the ski resorts would more often than not reply that there was, in order to pull in some more weekend customers. It was usually just white lies (no pun intended) -- they'd usually say there was about 20% more snow than actually existed. But now that the iPhone provides a much more objective look at exactly how much powder there is up there, resorts are finding that they can't push that weekend boost any more. And that's cutting into their yearly profits as a whole.

Now, you may argue that resorts being held accountable is a good thing, and according to the article, most of the resorts themselves would agree with you: they weren't in it to outright lie to people, because telling people that there was a foot on the ground when you can see grass would have an even worse effect on their business. But hearing from someone on the phone that the slopes are plentiful is a much different experience than seeing a number in an iPhone app, and it's interesting that the difference is directly affecting resort profits in many cases.

Not that resorts have too much to worry about, especially the ones who have plenty of snow anyway. It just shows you how much the iPhone is still changing all kinds of industries in strange ways.

Want to see past a ski resort's lies? There's an app for that. The iPhone's ability to track snowfall at ski resorts has been well...
 

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Jeff Harris

Blame the iPhone.
What a brilliant deduction?
(The state of the economy has NOTHING to do with people cutting back on fluff expenses.)

Or is it a hit-ho at work?

@Michael. Wow, nice app. Too bad my bum knees keep me from skiing.
(As if I could afford to these days, either!)

January 13 2010 at 8:42 AM Report abuse rate up rate down Reply
Michael

In case somebody is interested in regional apps: There's a very nicely done snow report app for Switzerland: http://itunes.apple.com/at/app/snow-report-myswitzerland/id341755817?mt=8

Supports searching for ski resorts near by (via geo location), storing some resorts as favorites to have faster access to them, getting information about weather and slope conditions - and webcams to see what it's currently like (how busy).

The only thing that doesn't make this app the perfect ski information app is in my opinion that it is limited to Switzerland ... because the website behind the app is myswitzerland.com

January 13 2010 at 6:34 AM Report abuse rate up rate down Reply
Ned

Apple invented the internet?

January 13 2010 at 3:06 AM Report abuse rate up rate down Reply
Craig Stanton

What a load of crap. I *may* argue that ski-resorts being held accountable is a good thing? May I? MAY I? Is anyone arguing that it is a bad thing? Fluff article about a fluff article. The intertubes have been showing this data for a lot longer than iPhones have existed. What next, the amazing info that people are able to get messages across the world and back faster than posting a letter all thanks to the the iPhone's email client?

January 13 2010 at 12:32 AM Report abuse rate up rate down Reply
seamusddog

Wow. This is unbelievable. UK publication? And did you even read the article? Numerous references to places in Canada and the US, and it's a UK publication? I expect this sort of thing when Rick Mercer goes down to the states and interviews people on the street, but from a self-professed journal ... oops, I mean blogger?

Worse is the actual story written about the story. It's as if you didn't even read the article itself.

January 12 2010 at 11:02 PM Report abuse rate up rate down Reply
Ken

FYI: The Globe and Mail is a Canadian newspaper, not a UK newspaper.

January 12 2010 at 9:58 PM Report abuse rate up rate down Reply
brianrharris

yeah, this seems like a case of confusing the 'i'phone with the 'i'nternet. but whatever... I guess the iphone just made it so people actually use their phone on the internet. So there you go.

January 12 2010 at 7:20 PM Report abuse rate up rate down Reply
Louie

Seriously. I wouldn't blame "the ability to lie" for losing sales. There's got to be a lot to be said for: The Crappy Economy; CRAZY EXPENSIVE lift tickets (minimum $45 to almost $100 a day — $600-1500 for a season pass); the uppity attitude at "resorts"; Global Warming/Climate Change causing less snow, the laziness of the average American, etc.

DROP PRICES and they'll do more volume. Simple as that. Don't get me started on $15 cheeseburgers, or an $8 slice of pizza.

I wish I was exaggerating on the prices!

January 12 2010 at 7:10 PM Report abuse rate up rate down Reply
Alvin

figures mike schramm would be the author of this article

January 12 2010 at 6:52 PM Report abuse rate up rate down Reply
Bob

The Globe is actually a newspaper from your other neighbor, Mexico, not the UK. The UK is the country that sits between Arkansas and Wyoming.

The story, and this post, are fluff. No one except grandmothers have called the ski resorts in the past 15 years. There are countless web sites available, including the resorts' own, including live web cams. Not to mention daily announcements on local radio stations and their web sites.

The decline in attendance and perhaps profits is all about the general state of the economy and the tightening of some purse strings when it comes to dropping large coin on leisure activities. A weekend at the slopes can cost as much as a one week vacation in the Caribbean (which also includes a flight). I know which I'd pick first.

January 12 2010 at 6:36 PM Report abuse rate up rate down Reply
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