Pirates make away with $450 million in App Store booty?
24/7WallSt. reports that Apple and third-party developers have lost approximately $450 million in revenue from App Store piracy since the store opened in July of 2008. Out of this, $140 million of this counts as lost revenue for Apple – a huge chunk of the $500 - $700 million in revenue the App Store has generated for the company so far – with the remaining $310 million revenue loss falling on developers.Their analysis is based on several assumptions, however, any one of which could easily be wide of the mark. They argue that with three billion downloads on the App Store (not an assumption), 17% of those are paid apps (assumption), with a piracy rate of 75% (assumption), and the number of pirate downloads at 1.53 billion. If the average price of a paid app is $3 (assumption), then there's $4.59 billion in losses. Assuming that only about 10% of the pirates who downloaded apps would have actually bought them, that makes the total $459 million. Still with us?
According to 24/7WallSt.'s analysis, around 10% of iPhone/iPod touch users have chosen to jailbreak their devices, and it's only about 40% of these jailbroken users who are responsible for this torrent (ahem) of piracy. This means that, according to 24/7WallSt.'s numbers, out of a rough total of 75 million worldwide iPhones and iPod touches, a mere 3 million devices are responsible for the 1.53 billion apps 24/7WallSt. is claiming have been downloaded illegally.
For those of you calculating along at home, that works out to an average of 510 pirated apps per device. That snap you just heard was suspension of disbelief.
[Via MacRumors]
There's no question that App Store piracy is a huge problem, especially with some developers noting that as much as 90% of downloads of their apps are pirated versions. But 24/7WallSt.'s numbers seem outlandish to say the least. Analyzing how much money a company would have made if not for the dirty, dirty pirates is always a guessing game at best and economic voodoo at worst. Although 24/7WallSt. claims that Apple doesn't see this lost revenue as a priority because the App Store essentially exists only to sell iPhones and iPod touches, it's hard to believe that even a company as stuffed with cash as Apple would simply look the other way and twiddle its thumbs over $140 million in lost revenue.
Developers: how bad is App Store piracy, really? What have your experiences been? Let us know in the comments.
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24/7WallSt. reports that Apple and third-party developers have lost approximately $450 million in revenue from App Store piracy since the...
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There's an excellent breakdown of the 247WallSt figures here by a British games writer:
http://wosblog.wordpress.com/2010/01/15/the-most-spurious-piracy-figures-ever/
I think why Apple isn't doing much about the lost revenue is because they're thinking about it this way: If they shut down pirated software or try to do something about it, iPod sales would go down. Some people buy iPods JUST to pirate software. Here's there way of looking at it. The average iPod touch has about 20 apps on it maybe. The average app is around $5 let's say. 5x20 is $100 in apps wasted if they were all pirated. An iPod starts at $199. So they actually MAKE MONEY if more people are buying iPods to pirate software. This is because since apps like Installous and Cydia are becoming popular and they only run on those devices. People are buying iPods because it is considered "cool" to have a jailbroken iPod Touch. If they try and make jailbreaking illegal, iPod Touch sales would plummet and Apple would lose even more money than what is already being lost.So they're making a good move by not saying anything about it.
January 15 2010 at 9:11 PM Report abuse Permalink rate up rate down ReplyWhy do people keep bringing up this magical land where duplicating data always means funds flowing into authors' wallets? Shall we also calculate how much money developers would make if unicorns existed and fairies ruled the world?
Wake up. The reality is that if you put a file out into the wild, people are going to copy it and use it for their own purposes. If you can't handle that fact, don't put files on the internet.
Let's see what Apple's SEC 10K filings say; if they do not list this then I say "shenanigans"!
January 14 2010 at 4:06 PM Report abuse Permalink rate up rate down ReplyI did run some "copyright-infringed" apps on my original iPhone, but since upgrading to the 3GS (jailbroken and unlocked), I've gone the route of AppStore for all my apps.
The things is, even on the 1st-gen iPhone, I never had more than three screens of apps (52 apps) -- what do people do with 500 apps? Do they have a life?
@Jordan...
Yes. I really do buy music, and iPhone apps instead of finding ways to steal them. I even by the paid versions of a lot of free apps. None of these things will exist unless the content providers can make a profit from producing them.
I love how the piracy conversation glosses over the fact that most of the pirates were never going to buy the thing any way.
January 14 2010 at 10:58 AM Report abuse Permalink rate up rate down ReplyThe article actually takes that into account. They estimate that only 10% of pirates would have bought the app instead of pirating it if they had no alternative, and factor that into their calculations.
January 14 2010 at 11:59 AM Report abuse Permalink rate up rate down ReplyTo Howie Isaacks.... Have you ever developed an app for the app store? If so name it. Do you know how long it takes to develope an app? Do you know the amount of time it takes to write the scripting for apps? Do you honestly believe that one developer sits at his computer and writes all these codes single handedly? For example, do you think one guy, all by himself, created (lets say) the TOM TOM app? A lot of these apps are made from a group of developers not just one. However there are few apps with just a single developer such as trism. Ive paid for apps from the app store and ive pirated at the same time. Majority of the apps to me are over priced and aren't worth the price consumers spend on them in the long haul. There are very few intuitve apps in the app store. There are many crappy ones that asks for the same price. JimGramze said that people who pirate apps would not have paid for them in the first place. So those figures you see there would have always existed. These developers would have to lower prices regardless in order to make profit if their apps end up not selling. But I dont think developers should complain. 700 million is a major accomplishment for apple. Im sure no ones complaining. And Apple has already taken measures to stop jailbreaking. And they may succeed. However it will not stop people from breaking free of apples tight grip over the iphone. This is no different than the film industry. You advertise a good film on televison enought that people would pay to go and see. Once its out in theatres, the box office numbers kicks in and you've made a killing. But if the movie sucks, its going to stop selling. And when you try to push it out on dvd, it just sits on the shelf. Even before it hits dvd, its been pirated a million times over the web. If Apple or vendors were at a loss they would've already spent more time on security. Such as one developer of beejive. They've actually secured their app so good that if you've cracked it then it will not work on another iphone. But the bottom line is, if it was pirated then it was never intended to be paid for in the first place. This is why advertising is in place. if you want your shit to sell, market the hell out of it so that once it drops, you'll make a killing, who cares what happens after you've made half a million in one week. Yeah it would be good to make another half the next but why set your expectations too high.
January 14 2010 at 10:08 AM Report abuse Permalink rate up rate down ReplyI know someone who single handedly developed an app for the app store, it is called ComicZeal by Bitolithic. I'm a beta tester and converse via e-mail with the guy regularly. Wait, he does hire a graphic artist to make pretty looking interface elements but they all work fine without the artist, just look better.
You can make a fairly simple app with a few buttons and edit fields and other controls that does just about nothing in one sitting. Making something cool takes time tho. I suspect many of the apps are done by one person, but not the slick ones.
At the risk of spitting into the wind, I will make the following statement:
Piracy is theft on the high seas. It involves men with guns, threatening ships crews, and sometimes killing them. Ransoms in the millions of dollars. Kidnapped crews kept from family and friends for months at a time.
The illegal copying of software, on the other hand, is COPYRIGHT INFRINGEMENT.
Piracy is a criminal offense that can result in years in prison.
Copyright infringement is a civil violation punishable by a fine.
Piracy is prosecuted by the State.
Copyright infringement must be pursued by the injured private party.
Are you beginning to get the picture? The term piracy is used by the big copyright holders to jack up peoples' impression of how bad infringement is, as if it some huge felony or something.
Don't go along. It isn't piracy, it's copyright infringement.
Exactly. That's why they called themselves the "Copyright Infringement Bay".
(roll eyes)
It's always the same old song and dance with the big whigs crying about the inevitable peons who steal their shit. And the numbers are always ridiculous. NOBODY who pirates stuff for any other reason than testing it out before buying (a huge problem not yet fully remedied by the App Store), is EVER going to buy it. In other words, the amount lost to piracy is not only unknowable (or even un-estimatible); it's downright negligible. And any measures to stop it will be hacked and just cost more money than is (theoretically) lost. They should just factor it into the books like Walmart and Target do with shoplifting.
I can't believe stories like this get posted. A percentage of a guess of an estimate of a theory.
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