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Amazon reacts to not yet here Apple tablet with SDK for Kindle

Maybe it was inevitable. Amazon today announced a Kindle Development Kit which allows software developers to build "active content" for Kindle readers.The kit gives developers access to programming interfaces, tools, and the needed documentation to create content. The kit also includes a Kindle Simulator for testing on Mac, PC or Linux computers.

Content could be interactive books and magazines, cookbooks, travel planners that incorporate real time weather, or whatever else the developers dream up. Zagat, Electronics Arts and others say they are on board. Games like Chess and Othello would be a good fit. The possibilities are endless, just as they are on any computer platform or smartphone. What's lacking, of course, is color and a fast screen refresh, so games with any action are going to be kind of lacking. I don't think the Kindle is a good platform for Need for Speed or Skeeball.

Amazon is surely reacting to the upcoming (probably) tablet from Apple, which is likely going to offer e-books and magazines in full color. Of course the battery life likely won't match the Kindle. I get about 2 weeks between charges on my Kindle if the wireless feature is turned off. Amazon has also adjusted the royalty split, announcing yesterday that authors will get a 70% share of sales of e-books, matching what Apple pays developers through iTunes.

Amazon could also get a place on the tablet itself. It already has a Kindle app for the iPhone, so it wouldn't be a stretch to give people access to their Kindle purchases on any new device Apple comes up with. It's interesting to watch everyone scrambling after a product not yet released. If Apple, as expected, announces a color tablet next week, would it kill your desire for a Kindle or other e-book reader?

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Maybe it was inevitable. Amazon today announced a Kindle Development Kit which allows software developers to build "active content" for...
 

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Tom Dineen

In reading recent news about Amazon and the ebook platform, it makes me wonder if the move to 30/70 and a SDK are to allow the pricing specifically to be in line with Apple's billing system, so it could be linked in much like the Audible itunes integration, and the SDK would allow developers to develop for a potentially agreed upon standard format based upon their current file type. With Apple re-inventing the still relatively new net-book with the rumored tablet of amazing potential (if you read in to all the rumors that is), then why should they reinvent a e-book store that seems to have fostered a decent following of Kindle and "Kindle for iPhone" owners/app users.

Does this only make sense to me? what do all of you think?

January 22 2010 at 2:25 AM Report abuse rate up rate down Reply
Dan Pritchard

Um, so they have a kindle SIMULATOR for Mac now but they still haven't gotten around to writing a normal Kindle client for mac?!

Weird.

January 22 2010 at 1:52 AM Report abuse rate up rate down Reply
Stephen

If you mainly read websites, blogs, perhaps newspapers and magazines, then a Kindle should never have been in your future. It is a terrible device for those things, like going back to using a Palm Pilot instead of an iPhone. The 'tablet' will nail those things, and more besides I'm sure.
But if you spend hours curled up with books, then the tablet isn't going to kill the Kindle for you (unless they surprise us all and include some kind of hybrid screen which replicates the e-ink and battery life etc.).
Aside from those technical points, there's one other things a Kindle provides - solitude. Reading is an act of solitude, unfashionable as that is. No email, no phone calls, no texts, no IMs, and definitely no 'tweets' - nothing but you and the words and your endless imagination. Then after you've finished reading, you can pick up your new tablet and tweet and blog and IM and email and text about everything you've just learned and experienced and absorbed.

January 21 2010 at 8:50 PM Report abuse rate up rate down Reply
igbtys


If Apple, as expected, announces a color tablet next week, would it kill your desire for a Kindle or other e-book reader?

YES

January 21 2010 at 8:25 PM Report abuse rate up rate down Reply
Ashka

Don't give a dam what they do to or with Kindles:
Amazon have refused to allow any Kindles into New Zealand even though they are happy to supply Australia, Albania, Central Africa and just about everyone else.

To add insult to injury they will allow us to download a beta app that allows one to read the Kindle books etc on a Windows PC.

January 21 2010 at 8:09 PM Report abuse rate up rate down Reply
Todd

Kindle: Do you expect me to do color now, Tablet?

Tablet: No, Mr. Kindle. I expect you to die.

From first mover to pathetic follower. The Kindle can't go away fast enough.

January 21 2010 at 6:12 PM Report abuse rate up rate down Reply
John.B

Amazon: Me too! Me too!

Giz is announcing that Kindle publishers can publish e-books now sans DRM (but you can't change it later). http://gizmodo.com/5454033/amazon-forgot-to-mention-that-publishers-can-skip-drm-on-kindle-books

January 21 2010 at 5:25 PM Report abuse rate up rate down Reply
Beto Verli

thats well said JCLucca. I've been accessing TUAW on a daily basis, and I am starting to discover that this site is more like a "fan" site than a properly news one. It made my mind when they started doing the video shows... come one... the guy just look like a NERD Apple fan... But, even with these conclusions, I still like this site, how it is designed and organized, at least this!

January 21 2010 at 5:17 PM Report abuse rate up rate down Reply
2 replies to Beto Verli's comment
rhodesy22

I second that - the site is slower at getting the news than any other site, I shouldn't have to be checking different mac sites - I love you tuaw, but I just don't feel like you have time for my needs

January 21 2010 at 5:29 PM Report abuse rate up rate down Reply
Athtart

Me too..agreed. I like this blog but nowadays it seems it is just reposts from stuff you read on Engadget 12-24 hours Before it shows up here. It gets redundant and disappointing after a while. See Mike's post about the White House app too... another repost from Engadget (sighs). At least they could post stuff at the same time if they have to duplicate, instead of making it seem like plagiarism.

Come on guys! Even I could repost stuff from Engadget faster than you all! At least make it seem like you are on top of things! I mean they pay you for posts, right?

January 21 2010 at 6:57 PM Report abuse rate up rate down Reply
Drew Jennings

Way to be on top of the news TUAW. Did you find out about this from reading my mom's blog? Ok, I'm just kidding. My mom doesn't know how to blog. But she probably already read this sometime over the past 8 hours that it's been being discussed by other tech blogs.

Why do I subscribe to your posts again?

January 21 2010 at 5:13 PM Report abuse rate up rate down Reply
1 reply to Drew Jennings's comment
Venkat

Personally, I enjoy tuaw for the style of writing and article presentation - the images are often thoughtfully chosen, and the writing delivery is personalised, and cleverly worded.
So, I'm not looking for a Reuters here.
I come to tuaw because I'm genuinely interested in this site's take on developments.
I'm no connoiseur of tech sites, but of the few I visit, tuaw is the one I remember for their delivery & presentation.
There's a lot to be said for that.

January 21 2010 at 8:48 PM Report abuse rate up rate down Reply
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