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iPhone dominating mobile web in Americas and Europe

The news isn't that terribly shocking. AdMob has released its latest report that the iPhone is not only the leading smartphone in North America, but in other parts of the world as well. We've covered some of their previous reports charting the iPhone's growing dominance. The iPhone is topping smartphone operating system use in the following markets:
  • North America: 54 percent
  • Latin America: 56 percent
  • Western Europe: 78 percent
  • Eastern Europe: 51 percent
  • Oceania (including Australia and New Zealand): 92 percent
Apple has yet to overcome Symbian loyalty in Asia and Africa, where the platform has been long-established.

The report also shows that even though the iPhone is still the top smartphone in North America, Motorola's Droid is gaining ground. It was the third most commonly used device, just behind the iPhone and iPod Touch, and the second most-used smartphone. The much-hyped Palm Pre barely takes a sliver of the market here.

You can study the entire report over at AdMob's site.


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The news isn't that terribly shocking. AdMob has released its latest report that the iPhone is not only the leading smartphone in North...
 

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bolton26

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January 30 2010 at 11:24 AM Report abuse rate up rate down Reply
tony

I think more realistic numbers would be obtained by considering the number of different models of Symbian and Android it tool to give them this share, versus just one iPhone.

January 23 2010 at 1:59 AM Report abuse rate up rate down Reply
payaxy

You know, this kind of "reporting" is really what makes people call iPhone users fanboys...

Megan Lavey says " report that the iPhone is not only the leading smartphone in North America, but in other parts of the world as well."

Dear Megan, if you bothered to look at the site you are using as a source for this pathetic attempt at journalism, you would see this:

"The report is based on the ad requests we receive from our network of more than 15,000 mobile Web sites and iPhone and Android applications. The data contained in the report is a measure of mobile data usage and does not represent the traditional view of market share based on the number of handsets sold."

Only a seriously deluded person would believe that iPhone has 51%(!) market share worldwide. If I recall correctly, Apple has somewhere around 10% worldwide market share, maybe slightly more. Don't get me wrong, it is certainly quite impressive raise with only one model of mobile device, but claiming that iPhone dominates the market? Really?

This data shows that it dominates ad market - ads built in the iPhone applications :)

January 22 2010 at 5:04 PM Report abuse rate up rate down Reply
Dan Woods

I'm a little surprised that Android made it onto the Oceania chart at all.
WebOS devices haven't been released here (all networks use use GSM), The HTC Hero was only released here in September.
Symbian had been pretty entrenched until Nokia owners started using their friends iPhones.
I'm surprised WiMo wasn't higher. A lot of "iPhone Killer" handsets based on WiMo were released following the launch of the iPhone in the US and I know quite a few people with them. I know even more who returned them due to poor hardware design.
Blackberry's were De Rigour in Corporate circles before the iPhone so either they've all switched to iPhone or don't use the Web.

January 22 2010 at 3:18 PM Report abuse rate up rate down Reply
Andrew

It's more interesting to note that Symbian is far more established in Western Europe than anywhere else! Symbian and Nokia are European products after all.

And Nokia dominates both in Europe and the world in terms of sales, the US market is after all a little bit "strange" compared with the rest of the world.

So if the iPhone really does have 78% of what you call "Western Europe" (bah, hardly accurate) something big has happened.

January 22 2010 at 2:35 PM Report abuse rate up rate down Reply
N900

I don't think they could ever steal the ground from Asia yet. Certain places there aren't keen on the whole capacitive screen thing; their language style is consistent with Character calligraphy: Kanji, katakana, hiragana and such. Writing those without a stylus is pretty hard.

However that's just input. As far as ease-of-use and precision is concerned, I'm sure that capacitive screened-phones, iPhone included, will catch the eye of those in Asia soon.

January 22 2010 at 2:01 PM Report abuse rate up rate down Reply
1 reply to N900's comment
south

For kanji, katakana and hiragana you just use the same keypad as before. No-one in Asia actually uses a stylus or handwriting recognition to input characters.

January 22 2010 at 6:12 PM Report abuse rate up rate down Reply
WiiTodd

Crazy how the #1 smartphone Blackberry only has 6%. That says a lot about their internet usability.

January 22 2010 at 12:09 PM Report abuse rate up rate down Reply
2 replies to WiiTodd's comment
Level 5

It's kind of funny that you said that; every Blackberry owner I know yearns for a better browser. They love RIM's PIM and E-Mail support (which despite not being a Blackberry owner, I'd say it's the best in the world, only my opinion there though), but they wonder why the browser is no better than a flip-phone's WAP browser from 2002.

January 22 2010 at 1:39 PM Report abuse rate up rate down Reply
Andrew

On behalf of most Europeans I will ask what is this "black berry" you speak of? ;)

January 22 2010 at 2:37 PM Report abuse rate up rate down Reply
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