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Vodafone sells 100K iPhones in 7 days

Last September, Vodafone announced their intention to sell the iPhone in the UK and Ireland "...in early 2010." They spent most of 2009 prepping their networks for the traffic that the iPhone would bring. Now they've finally thrown the switch and sold 100,000 iPhones in just seven days. Vodafone announced the milestone via Twitter on Friday.

Wider distribution in the UK has benefited Apple. Orange's exclusivity in France ended last April when the Paris Appeals Court ruled that the intended 5-year exclusivity arrangement was uncompetitive to other French carriers. Since then, Apple's market share jumped to 32 percent in the latest quarter from 21 percent just three months earlier.

It makes one wonder what kind of dark pact Apple has with AT&T that maintains exclusivity in the US. In my own experience, "Fewer bars in more places" is a hindrance that hurts the iPhone. Most consumers don't separate the network's performance from the iPhone's capabilities, and walk away saying, "My iPhone just couldn't make calls."

Vodafone is the fourth network in the UK to carry the iPhone, the other three being O2, Orange, and Tesco Mobile. Come on, Apple. Look to our European neighbors and give AT&T the boot.

Last September, Vodafone announced their intention to sell the iPhone in the UK and Ireland "...in early 2010." They spent most of 2009...
 

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massimo.berta

In Ireland is still not sold by Vodafone, any news on that?

January 26 2010 at 8:19 AM Report abuse rate up rate down Reply
Neil

After my 18 month iPhone 3G contract with O2 finished, I switched to Vodafone as soon as I could, the difference it has made cannot be understated. Comparing side by side with my friend's iPhone 3GS on O2, my Vodafone iPhone 3G can load maps over twenty times faster (literally) than a 3GS on O2. (In central London).

My iPhone 3G feels like a brand new device now that I'm free from O2.

January 25 2010 at 4:21 PM Report abuse rate up rate down Reply
W Park

Switched off AT&T -kept iPhone for all the fun, but moved to Verizon for the phone. Using an HTC Touch Pro 2, which though works nicely and never drops calls, beggars belief in that Windows Mobile still exists! The only nice thing about it is I found an app on Handango that will allow me to turn the TP2 into a mobile wifi hotspot -which means all my GPS golf apps on my iPhone will once again play!

All of this is moot once Verizon gets Apple. Hopefully, Apple will curb Verizon's urge to cripple all the functionality out of the iPhone (think Verizon iPhone App store).

January 25 2010 at 3:54 PM Report abuse rate up rate down Reply
2 replies to W Park's comment
Chris Giddings

The modern inertia toward low cost applications available to increase the functionality of a given device... coupled with Apple's scheer dominance of that idiom... makes it far less likely for VZW to attempt to restrict the iPhone's capabilities.


Just Sayin'.

January 25 2010 at 4:16 PM Report abuse rate up rate down Reply
W Park

Just finished loading WalkingHotSpot for my HTC TP2 which I purchased from Handango for 30 bucks. It took twenty minutes of trying before I got it to load up on my phone. Great thing is -it works. Now I have a mobile hotspot solution so I can use my maxed out VZW account with my iPhone instead of my crappy HTC TP2.

The inordinately difficult steps in getting an app onto this HTC windows mobile phone illustrates why iPhone is superior in ease of use.

The average user doesn't have a chance.

January 25 2010 at 5:47 PM Report abuse rate up rate down Reply
HB

Hopefully this will force O2 to spend some money on upgrading their shitty network. Anyone who disagrees with this comment probably doesn't live in central London where about 1 in 4 people have an iPhone.

January 25 2010 at 3:25 PM Report abuse rate up rate down Reply
cv

It is unlikely that Apple would give AT&T the boot. It is far more plausible that Apple would simply add additional carriers as opportunities arise to supplement AT&T, but giving them the heave-ho makes zero sense whether it be from a customer retention standpoint or a business growth standpoint.

January 25 2010 at 3:02 PM Report abuse rate up rate down Reply
dave.healey

I live in the UK, have had the iPhone since day one (when it was only available in the USA!). Its safe to say, the UK has steamed past the USA now for flexibility.

Ironically, Apple need not bother locking iPhones in the UK now, because the handset is available on all (compatible) networks apart from T-Mobile, but T-Mobile are supposed to be merging with Orange (if allowed), so basically all networks then!

I'm keeping my fingers crossed for my friends state-side that tomorrow you will have a date to be un-shackled ;-)

January 25 2010 at 2:54 PM Report abuse rate up rate down Reply
Apples_to_Oranges

If Apple had a 5 year deal with Orange in France, then I would think that Apple might have one with AT&T... could be wrong, but that's what it seems like to me, I already doubt that Verizon will get the iPhone, at least not for another 2+ years, until LTE is widely available.

January 25 2010 at 2:49 PM Report abuse rate up rate down Reply
Level 5

The real problem is, and has always been AT&T. They have always, ALWAYS lagged behind in getting their 3G up to snuff, and the iPhone 3G is 1 1/2 years old. They simply have not updated the capacity of their network to meet the demand. The original iPhone was EDGE only of course, but you'd think that the volume it sold would've been a wake up call to the data volume the 3G version would use. Instead, AT&T lags behind, and consumer feels it's the phone, not the network.

Verizon should be able to handle it, but there's two clear disadvantages. One, without the inclusion of a GSM radio, international roaming is out. Also, in the states, using CDMA means you can't use the radio for data and voice at the same time. When I canned Sprint, I knew the simultaneous voice/data was a key feature in my new carrier. Choice is good though I guess, even if it wipes out something being featured in all the adverts.

January 25 2010 at 2:31 PM Report abuse rate up rate down Reply
Charles Wise

It's not that they made a dark pact with AT&T, it's that the US is screwed up. In most of the world, GSM rules. In the US there's only two large GSM carriers, AT&T and T-Mobile. And T-Mobile uses non-standard 3G bands.

In order to expand to other large carriers in the US, Apple has to either create a CDMA version of the phone, switch GSM chipsets to one that supports T-Mobile's 3G or switch to a chipset that does all of those. And that costs more money, likely uses more power, etc.

So in Europe, where it's GSM everywhere, you can get network competition. In the US where only one vendor uses the global standard, you don't. Both Verizon and AT&T _are_ moving to the global LTE standard for 4G. When that happens you'll have an equal standards footing between those two carriers.

January 25 2010 at 2:22 PM Report abuse rate up rate down Reply
2 replies to Charles Wise's comment
Izzy

Couldn't be said better Ted, +1

January 25 2010 at 4:33 PM Report abuse rate up rate down Reply
randmgrl13

Thank you, we do need to look to our European counterparts and have the same network, than only can we have real competition. If Verizon, Sprint, AT&T and T-Mobile all ran on the same frequencies than we'd have better coverage and (hopefully) more competition. Then you could take your phone from carrier to carrier. Until then you can't force a company to make a CDMA phone or one with 3g frequencies that virtually only one carrier in the world uses. AT&T wins because they are the only one who uses the world standard GSM frequencies. So if people instead directed their complaints towards the FCC and require that all carriers use the same technology there remains little choice if tomorrow Verizon gets the iphone and you have one on an AT&T contract.

January 25 2010 at 6:10 PM Report abuse rate up rate down Reply
Avro

@racco
True, but you still have a choice of buying from 4 Vendors instead of one.

January 25 2010 at 2:21 PM Report abuse rate up rate down Reply
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