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7 million iPhone and iPod touch users tried to download Flash, and left sad

Despite the widespread disdain for Adobe Flash, it remains a ubiquitous platform delivering streaming media to millions of browser windows -- except for mobile Safari. Adobe claims that its site received more than 7 million download requests for Flash in the month of December, originating from iPhone and iPod touch users, which the company is using as evidence that users of those products want Flash on their devices. A shocking figure, if true. And if traffic from these devices is so high now, demand will only be exacerbated by the arrival of the iPad, once thousands of angry users discover they can't watch funny cat videos anywhere but YouTube.

It's important to note, however, this traffic is originating from Adobe's Flash download page, where visitors are likely arriving after having clicked on a link which told them that their browser did not have Flash installed and where to download the plugin. So the question remains as to whether demand lured them to the page, or a simple call-to-action link. You decide.

I'm impressed that Adobe went to the effort of logging download requests, given their supposed "laziness."



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Despite the widespread disdain for Adobe Flash, it remains a ubiquitous platform delivering streaming media to millions of browser windows...
 

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CAJeepBoy

You are also forgetting that several pages have multiple SWF files in them as a lost of use is for ad (the evil insta-play video ads are the worst).

Also, as an update to this column, I'd say that YouTube is using HTML5 and Flash is not necessary to view videos.
http://www.youtube.com/html5/

Speaking as a developer, most of the things I see in Flash are not necessary, and in the ad space it is used to grab your attention or annoy you until you leave the site.

Navigation does not need to be done in flash, and most of the sites using it for adding a little "flash" (sorry about the pun) is using it for the wrong reason. Most Flash developers are still using AS2.0 and not even the full features of AS3.0.

Now to defend Flash as a crasher on the Mac, well, yes, yes it is, but 50% of the time it is the developers who are pushing out cut-and-paste flash code and SWF files that are also contributing to the issue. Certain Flash movie players are simply poorly put together.

Furthermore, sites like HULU are using somewhat better crafted code to protect their media but it still has issues (both on PC and MAC - more so on the latter) with stuttering, frame refresh and still video while the audio continues to play. This is due to the code, not necessarily Adobe Flash on the whole.

Then again, I may be wrong... Yeah, right. Good luck with that.

February 11 2010 at 8:25 PM Report abuse rate up rate down Reply
BB

"The banner was flashing at me... so I HAD to click on it."

February 11 2010 at 9:59 AM Report abuse rate up rate down Reply
Bret

Adobe is afraid, very afraid. When a company spends time trying to make excuses and reasons for their laziness, you know they are shaking in their boots.

That's what happens when you treat ~10% of the market share like second class citizens.

Adobe, wake up! It's your code that's the problem. Besides then end to flash is nearer than I think one is willing to believe. You see chrome (webkit) and firefox both taking over the browser market, because they happen to be quick on their feet, they are innovating, blazing new trails.

Adobe, get out there and do the same! Blaze new trails and stop whimpering. Can you imagine if everyone just settled on Internet Explorer? Now you have IE8. Competition is healthy. Suck it up and get to work.

February 10 2010 at 11:17 PM Report abuse rate up rate down Reply
tehag

7 million. I'm surprised that people wanted to full-motion advertisements in their web experience. Then again, spam is profitable--people will click on anything that tells them to.

February 10 2010 at 9:20 PM Report abuse rate up rate down Reply
Macario

Steve Jobs says that Adobe Flash is the most unstable product ever in history and that is so true. Most of adobe products do have alot of problems and they are very lazy according to steve, and I think that's true too. All companies are lazy though, even apple because even though the iphone os and mac os snow leapord is good, its the software, im tired of everything crashing and going slow all the time WHEN WILL IT STOP, well it will stop once everyone updates their sites to html5, when you don't have to download flash, silverlight and crap. :) thank god lol its weird how flash is the only thing like it to watch videos or you can use divx web player

February 10 2010 at 8:39 PM Report abuse rate up rate down Reply
Kai Cherry

For all of the people out there clamoring for this...

IT IS NEVER GOING TO HAPPEN.

Hell Adobe just told Google they would need to make `changes` to Android to accomodate *them*.

This issue is technical and political. Adobe is willing to do everything *but fix the software* to try to rectify the situation and it really doesnt matter if YOU like it or not. This isnt about what `users` want...but ultimately what Adobe wants to sell.

The only people on Earth that are hurt in a non-Flash world are...Adobe.

As demonstrated...repeatedly...on the platform, streaming video is possible...using OPEN STANDARDS, OPEN MIDDLEWARE and OPEN BACKENDS.

This is what `evil Apple` supports. This doesnt benefit *Adobe* in any way. None. Zero.

Instead of, as I said, trying to fix the issue (because adobe very much wants flash apps on the iPhone...they can count) they are attempting to do an end-run around Apple by wrapping AIR/Flash apps in a binary.

How bad is that? A 15 line sample app is a 3.2 Megabyte monster. And doesnt run very well.

This notion that Apple, or anyone needs Flash is one simply proliferated by Adobe, the Actionscript people and the industry they have spawned; making annoying ads.

For fast, slick, interactive and dynamic websites...with available modern browsers *even on mobile platforms*...you just dont *need* Flash.

What is worse, most of the stuff people complain about has a *much* better native experience anyway. If hulu.com wants to get some of that 75 Million iPhone OS devices and counting ad revenue, they can do what everyone else does; flip the site to stream non-Flash video and/or create an app for the platform.

But at the end of the day, all of the pissing and moaning Adobe does will not sway Apple in any way. Apple is not interested in offering a lesser experience on their platform or coding around Adobe for things that do not need Adobe Flash technology to be made.

-K

February 10 2010 at 7:28 PM Report abuse rate up rate down Reply
nik.cooper

"...funny cat videos..."

Hahahahahahahaha!!

That's all I have to say about that =]:

February 10 2010 at 6:17 PM Report abuse rate up rate down Reply
Niels

The article plainly says 7 million requests (not unique users). Depending on how the web developers configure their fallback code, they could have it automatically hit the download url at Adobe. Given there are 75 million devices, I'd presume each one loaded at least one web page in the month (I know I've loaded several thousand each month on mine). The fact that only 7 million views hit the Adobe download urls from those devices tells me how little an issue this is.

February 10 2010 at 5:38 PM Report abuse rate up rate down Reply
Colin Whitworth

If Flash is so bad for Apple hardware and the Apple "experience," then why is it allowed on my Macbook, my iMac and my 10-year-old Powerbook?

I love my Apple hardware and my Adobe software. Until the iPhone came along, they played together without a fuss, and it seems to me that it is Apple who is acting like the spoiled child in this fight.

Last time I checked you could open Adobe PDF files on the iPhone.

There is room for both Flash and HTML5. They are not mutually exclusive. If HTML has advantages over Flash, you can bet that either it will be adopted for such uses and/pr Adobe will improve Flash in ways that give it an advantage.

If Apple simply does not want to pay license fees for Flash, that's up to them, but they need to understand that they are cutting out a large amount of web content.

By the way, Jason, an advertisement is referred to as an "ad" not an "add". And, no, I do not work for Adobe, although I would if asked. I do not know why my comment appeared multiple times. I am sure somehow Flash is to blame.

February 10 2010 at 5:22 PM Report abuse rate up rate down Reply
2 replies to Colin Whitworth's comment
Marco

I have Flash on my MacBook and I HATE it. Crashes all the time. In Snow Leopard it is now very obviously Flash's faut, because it now doesn't take Safari down with it, so I can force-quit Flash and keep going.

I can't point to one instance of Flash that both NEEDS to be Flash over HTML5, or that I NEED to see. It's mostly ads, videos, and games. We've seen the iPhone do 2 of those just fine.

Let Flash die, and stupid Flash websites die with it.

February 10 2010 at 6:07 PM Report abuse rate up rate down Reply
Niels

Apple isn't necessarily cutting out that content. Flash presumes a mouse interface with keyboard. Some Flash content could still work on a touch interface, but a lot of it assumes hover, so it wouldn't work. While there are some html elements that leverage hover, most still work fine with click only actions. That isn't the case for Flash though.

The plugin doesn't require license fees from Apple, btw. It is a convenience to Adobe that Apple distributes the plugin with Safari on the desktop.

Also, Apple doesn't exclude only Flash in Safari. NO plugins can be installed in Safari. So, while I can read pdfs on my iPhone, I can't use the Adobe pdf plugin in Safari. I can't use the FlipForMac plugin to watch wmv videos in Safari (can't even watch QuickTime movies in Safari for that matter). Flash happens to be a common plugin & that's why it is getting all the press, but the issue is bigger than just Flash. Anytime you load a plugin, it takes additional resources (CPU & memory). On a resource-starved device like the iPhone, this can cause crashes.

February 10 2010 at 6:11 PM Report abuse rate up rate down Reply
MarkHernandez

Yawn. This discussion is so tired. It's clickbait for sure now.

February 10 2010 at 3:48 PM Report abuse rate up rate down Reply
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