Disney CEO calls iPad "a game changer"
While discussing the iPad with the Associated Press on Tuesday, Disney CEO Bob Iger hinted at his company's plans for the iPad, and called it "a game changer." He gave brief examples of ideas they're throwing around for the iPad, including ESPN ScoreCenter and an interactive app for the ABC drama "Lost." ESPN ScoreCenter is currently an iPhone and iPod touch app that provides real-time scores and updates from the world of sports. Iger says that the iPad gives them an opportunity to "...really make the scores come to life." I think of the demo of Major League Baseball's At Bat for the iPad and see how the ESPN app could do the same -- provide gorgeous, full-screen video and stats plus chat and trash talk with other fans during the game of your choice. Multiple camera angles, locker room interviews, fantasy leagues, and so on, could all enhance the fun of watching the big game.
Likewise, a Lost app could provide a similar experience. "When you think about ABC," Iger said, "you think about a program like Lost and not just being able to watch the program, but all the other things that viewers like to do with that program." As a leisure content device, the iPad could be a killer with the right apps in place.
Iger went on to say, "We think [the iPad] could be a game changer in terms of enabling us to create essentially new forms of content." No, it's not the same as watching your favorite show on that big, shiny HD TV, but the iPad might further synthesize the TV and computer into a single device.
[Via MacDailyNews]
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While discussing the iPad with the Associated Press on Tuesday, Disney CEO Bob Iger hinted at his company's plans for the iPad, and called...
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Never mind that Disney and Jobs are joined at the hip. He's saying this because he KNOWS something that everybody who has never touched an iPad won't know until they do.
February 11 2010 at 2:58 AM Report abuse Permalink rate up rate down ReplyI do think it could be a game changer. But not in the way all the fanboys expected...
Imagine this becoming the go-to device for all of your media needs, especially for periodicals, newspapers, and books. It introduces even more consumers to the interface that Apple has now created and becomes another entry point into the Mac market for consumers that never tried an Apple product.
I'm interested in where this could go, and how Web designers will take advantage of the platform.
http://blog.jenders.com/2010/02/10/preparing-for-web-design-on-the-apple-ipad/
iPad reactions seem to fall into one of three camps.
The first camp includes computer geeks who see no problem with spending $500-$800 on a piece of fancy technology, but who typically are less likely to want to endlessly pay for corporate delivered content. These people are disappointed that the iPad is locked and limited into being mostly a 'leisure (purchased) content device.'
The second camp includes non-computer people who are accustomed to endlessly paying for content, but who will have a hard time justifying paying hundreds of dollars for hardware and network access for the sole purpose of enabling them to buy (inferior) digital versions of traditional media at discounts too insignificant to make the device pay for itself. These people are indifferent about the iPad because it's just an unnecessary expense for some geeky gizmo that offers no advantage over their usual print media and rental DVDs.
The third camp includes corporate CEOs like Steve Jobs of Apple and Bob Iger of Disney. These people think selling an expensive device that locks people into buying expensive content is "revolutionary, magical" and "game-changing".
the first two camps also said noone would ever pay $600 for a phone. if the iPad winds up being a dud - at least they put the risk into its release.
February 10 2010 at 5:34 PM Report abuse Permalink rate up rate down ReplyIt sure going to game change how much time I spend on the toilet...Apple really is missing the boat on marketing this as the greatest toilet reading device.
February 10 2010 at 11:29 AM Report abuse Permalink rate up rate down ReplyLOST will be over by the time the iPad is released. This fella needs to get a clue. Who did he know to get that CEO gig?
February 10 2010 at 9:37 AM Report abuse Permalink rate up rate down Replyan interactive app for the ABC drama "Lost."?!?!?!
Really, for pete's sake, its the final season, so what is the point?
Whatever the point is, I'm sure you haven't missed it. CEOs speak using current examples, so that lay people can get excited about something tangible and guess at the long-term implications. Unfortunately, some people are so lay that they take this literally and can't imagine anything long-term to follow.
February 10 2010 at 11:50 AM Report abuse Permalink rate up rate down ReplyI wish people would stop judging the iPad by its cover. You haven't used it yet! Everyone who has actually touched one says it is nothing like watching the demo.
February 10 2010 at 9:12 AM Report abuse Permalink rate up rate down ReplyI agree that I don't see the iPad being a game changer for television, web browsing, or gaming. Where I think it will have the most impact is in print media.
February 10 2010 at 9:05 AM Report abuse Permalink rate up rate down ReplyI really don't think this guy has any idea what he's talking about.
Make me a great LOST experience on the web and I'll pay for it. I don't need to buy anything to do that.
A little late in the game, don't you think. Seeing as this is the last season.
February 10 2010 at 11:08 AM Report abuse Permalink rate up rate down ReplyO he means something like that ESPN app that was shown off for iphone when apple showed off 3.0. Funny how that app has never been seen still to this day.
February 10 2010 at 8:50 AM Report abuse Permalink rate up rate down ReplyHot Apps on TUAW
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