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Hulu coming to the iPad?

Popular (US-only, grumble) television site Hulu is a name that comes up in just about every conversation about the iPad's lack of Flash support. Second only to YouTube's popularity, Hulu streams TV shows from several US networks, allowing for free (albeit ad-supported) access to shows that Apple's iTunes Store charges $1.99 and up to download. When people bash the iPad and claim "No Flash, no sale," a lot of them are probably really saying, "No Hulu, no sale."

All that could be about to change. According to TechCrunch, an "industry insider" has revealed that Hulu is already working on an iPad version of its site which should be ready to launch by the time the iPad is released in March. Whether this will take the form of a dedicated app or a "mobile version" of the site coded in HTML5 rather than Flash remains to be seen. TechCrunch notes that "putting Hulu on the iPad boils down to a business decision, not a technical one." Unlike YouTube, which had to re-encode a large portion of its videos for iPhone compatibility back in 2007, Hulu's videos are already encoded in the iPhone/iPad-friendly H.264 video format. The only Flash-encoded portions of Hulu that would have to change for iPad compatibility are the player itself (the "wrapper" for the video with its controls) and the ads.

Nothing official has been announced yet, of course, but Hulu's CEO has said that "Mobile is a monster – we are very bullish. We will embrace any device," and "We are very big believers in mobile and we don't think about (just) one device only." Considering that YouTube has been available on the iPhone from day one, it seems less a question of if Hulu will be available on the iPhone/iPad, but when. When that happens, a lot of that "no Flash, no sale" bias against the iPad is sure to die off very quickly.

[Via MacRumors]


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Popular (US-only, grumble) television site Hulu is a name that comes up in just about every conversation about the iPad's lack of Flash...
 

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michelle

You can access hulu using several servers on xbox 360, ps3 and wii.

These same servers could technically be used with the iphone if the video is transcoded.

Tversity already does this but you have to wait for the whole video file to transcode which can take a while.

Playon is a better media server, the output from is mpeg2 ps, this format is not that hard to decode on an iphone, mpeg 2 ps is easier on resources than avi or divx for instance.

Mpeg streaming unfortunately is limited to wifi until apple allows it for 3g

Here is a demonstration of decoding a video from the playon media server.

This app is currently under development.

http://web.me.com/cannonwc/Site_4/Blog/Entries/2010/2/3_A_Walk_Thru_of_a_Typical_Use_Case.html

March 08 2010 at 8:21 AM Report abuse rate up rate down Reply
socritic

Yes. Usher in the Flame-flash revolution. Long live HTML5 and H.264! next up: every respectable site that wants to be part of the future.

February 23 2010 at 10:32 PM Report abuse rate up rate down Reply
Wry Cooter

Well Adobe would like to convince the magazine publishers that eMagazines will not be possible without Flash either (and therefore a non-item on the iPad). Does Adobe really derive that much income from Flash Developers? Remember when Adobe wanted to push SVG? What happened there?

But definitely, Flash never should have become a Video Wrapper, and Hulu doesn't need it. But Hulu on iPad is probably going to be a subscription model app (links to iTunes store for content made unavailable?)

February 20 2010 at 8:26 AM Report abuse rate up rate down Reply
SeB

I HATE Flash with a passion, but Hulu is really important- at least to me. I think that now that YouTube's in H.264 and is even moving away from the flash wrapper to HTML5, Hulu is the only thing in Flash anyone would not buy an iPad for. That, and all the streaming porn (I actually had a friend who says that's all they like flash for- just showing you I'm not pulling this out of my ear) on the web, which is in flash.

February 15 2010 at 9:26 PM Report abuse rate up rate down Reply
Mah

Who cares about Hulu anyway?! What matters in the case of Hulu is not iPad availability, but it is availability in non-us markets. On this side of the Atlantic the only way to watch TV series and programs at the same time as the American viewer is still illegal downloading. Then the legislators rail over the rise of copyright infringement and promulgate super-dumb inapplicable copyright-protection laws such as Hadopi. Sorry guys, we just wanna watch Californication with our Californian friends. Either you distribute it here in real time, or we will do no matter what to get access to it, be it illegal downloading or obtaining an American IP through private VPNs.

February 11 2010 at 6:17 AM Report abuse rate up rate down Reply
Kelmon

I consider this to be a no-brainer. If the BBC can provide an iPlayer solution for the iPhone (and has done so since before HTML 5 arrived and without an App) then I was quite certain that other services will follow suit eventually unless Apple suddenly started supporting Flash. Hulu needs people to be watching their content and they will find solutions for the iPhone/iPad market because these markets are becoming too big to ignore.

Mind you, since I can't get Hulu and I'm not that interested in the content on it, this doesn't matter to me anyway.

February 11 2010 at 5:53 AM Report abuse rate up rate down Reply
TIm

No one cares about Hulu outside the US ..

February 11 2010 at 3:47 AM Report abuse rate up rate down Reply
PJ Warren

HULUPAD!!!!

February 11 2010 at 2:46 AM Report abuse rate up rate down Reply
Stephen

Now, if we could only get Netflix on board, I'd be one happy iPad owner.

February 10 2010 at 9:59 PM Report abuse rate up rate down Reply
jg

why would they stop giving away their content for free? mainly, advertising online is no where close to being profitable for a company that large when banner ads usually have less than a 1% clickthrough that they would be paid for. So, when you have less than 1 person out of every 100 clicking your banner ad, you've got revenue problems that can't be papered over. yes, it would make their market segment larger but it would not come close to paying for all it's costs of creating the content. the whole point of buy NBC is to make money off it, why would you spend $30 billion and then give the content away for free? nbc also just has to pay for the production, whereas comcast also has to also pay for delivering that content to people's homes in bandwidth costs, so it's a lose-lose for them to give it away.

this is one of the many reasons newspaper online advertising isn't able help newspapers from going under, banner ads don't pay enough essentially. it will get there eventually, but online advertising isn't really a high-margin revenue stream, at this point, unlike television advertising.

February 10 2010 at 9:58 PM Report abuse rate up rate down Reply
1 reply to jg's comment
Xhadow

If you think that hulu is doing clickthru ads then you are sorely mis-informed

Hulu would be fools if there weren't getting paid by impression (impression meaning each time an ad is viewed) especially since most of the products I have seen advertised (mainly cars or public service announcements) you wouldn't purchase thru a website, and all that those advertisers want to know is how many people are watching their ads.

Plus NBC ABC and the other local broadcasters have been using this FREE model forever, its called over the air TV. Hulu is better for them because they can give exact numbers and demographic data that you just can't get thru Neilson.

February 18 2010 at 6:45 PM Report abuse rate up rate down Reply
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