Macworld 2010: Flook app brings urban exploration to your pocket

Among the unusual and innovative iPhone apps we saw at Macworld Expo was Flook, a location-based search tool for urban discovery that turns your walk through town into a multimedia adventure, complete with audio and image annotation and growing popularity for the most intriguing spots.

The idea is to create "serendipitous discovery" of the interesting and novel places around your neighborhood -- "a bit like StumbleUpon for the world around you," as the Flook site says.

We got a chance to chat with Ambient Industries co-founder Tristan Brotherton, who provided a quick demo of the app and a few words about the Flook approach and philosophy. Catch the video below.



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