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Apple banning sexual content in the App Store?

Jon Atherton, the developer behind Wobble iBoobs, has just told TechCrunch that he received an email from Apple stating his application was being removed from the App Store because of a new policy change: "We [Apple] have decided to remove any overtly sexual content from the App Store."

The full email:
The App Store continues to evolve, and as such, we are constantly refining our guidelines. Your application, Wobble iBoobs (Premium Uncensored), contains content that we had originally believed to be suitable for distribution. However, we have recently received numerous complaints from our customers about this type of content, and have changed our guidelines appropriately.

We have decided to remove any overtly sexual content from the App Store, which includes your application.

Thank you for your understanding in this matter. If you believe you can make the necessary changes so that Wobble iBoobs (Premium Uncensored) complies with our recent changes, we encourage you to do so and resubmit for review.

Sincerely,
iPhone App Review
At this time it's unclear if Apple is removing all apps with the "over the age of 17" warning that contain sexual content, or just specific apps whose sexual content is deemed "overt" by Apple. While iBoobs has been removed, I was still able to download an app called "Sexy Screen Wash Lite" at the time of this writing. TechCrunch has also been able to download other "sexy" apps, which makes Apple's working definition of "overtly sexual content" unclear.

This isn't the first time iBoobs has been removed from the App Store. In 2008, Apple rejected it on the grounds of "objectionable content." The app was later allowed back in the App Store.

I wish Apple would either remove these apps, or file them all under a special "sexy" section in the App Store that remains hidden unless enabled. Of course a free T&A app is going to be a popular download, but when I'm searching for cool new free apps, it's annoying when the top list is populated by "sexy" junk apps.

Jon Atherton, the developer behind Wobble iBoobs, has just told TechCrunch that he received an email from Apple stating his application was...
 

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edgardro

I think this is rit bull %$E%E%. peoplo that complains should not open or see these app. lets other people than want it to have it, have the right to see whatever they want. you have safary so what is the diferent. my son play with my phone and he knows that he is not allow to see dad page, so education is first. Let create a complain back, why just create a adult category, i enjoy myself free sex positions and have more sexual content that any of those app, Show you positions, so commonnn. I used a lot but my kid knows and he is 4 years old, he cannot see these page of apps.

February 20 2010 at 4:50 PM Report abuse rate up rate down Reply
Dave P

The Apple Gods of the Ap[ple Church have spoken. Let it be as the Apple wishes.

February 20 2010 at 3:45 PM Report abuse rate up rate down Reply
What?!

I agree with Apple. People, use the iPhone for business, family, friendship, events, and other important aspect of your life. Internet pornography is a waste of time and space. It is a fact that the more you googling into it, then more perversions that you never thought of would enter your mind. Nothing good about internet pornography. Be around with real goals that you would prosper and have fun. Think!

February 20 2010 at 12:13 PM Report abuse rate up rate down Reply
clint Johnson

It's moves like this that just give more ground to Google and the Android platform/marketplace. "Oooooh Apple is closed and imposes censorship on its developers. Google is open and lets people do what they want (within the law)." This type of crap is gonna bite Apple in the butt one day.

February 19 2010 at 6:43 PM Report abuse rate up rate down Reply
Joey

OK let's clear up some misconceptions. Censorship is not the exclusive province of the government. Any individual or organization can censor content. Look up the definition in any dictionary. Here is the definition straight from the dictionary:

cen·sored; cen·sor·ing ˈsen(t)-sə-riŋ, ˈsen(t)s-riŋ
Date: 1882
: to examine in order to suppress or delete anything considered objectionable ; also : to suppress or delete as objectionable

So those who object to calling it censorship because it is done by Apple and not the government, misunderstand the meaning of the word, and are themselves attempting to sugar coat it by calling it choice instead of censorship. Censorship is itself a choice but of a more specific nature. So if you find it objectionable to call it censorship when that is indeed what it is, then you have to ask yourself why you have to aversion to this word. The reason is that most people find censorship objectionable. In fact, I would argue that a larger majority of people find censorship objectionable than those who find adult content objectionable. The thing is that people who oppose adult content are more vocal about their objections and seek to censor and ban the content, whereas those who support and open and free exchange of ideas and content, do not seek to censor or ban the ideas of those who oppose us, we believe the best way to safeguard against their tyranny is to expose it, not ban it.

People are absolutely correct that Apple does have a choice to censor or not, and I am not arguing the legality of their decision, merely the wisdom of it. I would make the argument that the slippery slope of censorship is a bad business decision that inevitably produces less revenue. As not only a consumer of Apple products but a shareholder, I believe this decision is bad for business, when a much less intrusive and thoroughly reasonable alternative exists. You may not see a decline in business as a result of this decision immediately, but any serious economic and statistical study of markets and trends shows that markets which promote free and open exchange of ideas flourish whereas those that restrict the content based on arbitrary, moral or religious standards, ultimately flounder.

I believe this decision by Apple is short sighted and panders to an extremely small market of individuals who would not account for a significant amount of revenue if they were to exercise their right to self censor by not participating in the market. Whereas the imposition of a monolithic policy or corporate censorship on the broader market which is silent or unable to express their desire to purchase content that is banned from them, would account for a significantly higher revenue opportunity, that in the long run, will ultimately defect to more open platforms and markets and account for a significant loss of revenue to Apple.

This is all especially interesting as no one has yet addressed my issue about blocking content in Safari. There is no logical distinction between the content rendered in Safari versus content rendered through an App. So the argument that it is good for business as it will draw customers to the device who feel safe because they cannot inadvertently navigate to objectionable content, will still find themselves mistyping into the URL line of Safari and ending up in objectionable sites.

Seriously people, wake up and understand and embrace what freedom really means and what the benefits of it are, and also what cost we must endure to safeguard that it's not lost.

February 19 2010 at 4:40 PM Report abuse rate up rate down Reply
mare

Well if Apple has banned all sexy apps they forgot quite a lot of them. A search for "sex" (I felt so young doing that) in the AppStore yielded still many, many pages of apps.

So my guess is that only the most raunchy have been deleted.

Which makes you wonder what is the raunchy/not raunchy threshold. Apple doesn't know either, and changes its mind every few months or so. In the meantime a lot of "developers" made a lot of money.

February 19 2010 at 3:42 PM Report abuse rate up rate down Reply
Sauri

Good news, to be honest. Hope that all those iFarts soon to follow.

February 19 2010 at 2:29 PM Report abuse rate up rate down Reply
Fred

It's Apple's product. iPhone/Touch/iPad are basically akin to gaming consoles. They can control the content and they do. It's not really censorship anyway, if you don't like the way they run it, go develop for Android or something. Plus, we're not talking about apps where somebody spent some major time on it. It's shovel-ware of the highest order. It's like the guys that go around under the carnival rides and collect the shit that falls out of people's pockets.

February 19 2010 at 2:19 PM Report abuse rate up rate down Reply
topypunk

It's a 3" screen thats carried in your pocket people! What type of person wants to see porn on this thing anyways?!?! If you need to see porn on the go that bad, you have way bigger fish to fry then the app store. And please don't sit next to me or children on the train? EWWWWWW

February 19 2010 at 2:14 PM Report abuse rate up rate down Reply
Joey

I don't agree with banning Sexual content. Just make a XXX section of the app store for it thats easy to ban on your children's iDevices.

February 19 2010 at 2:12 PM Report abuse rate up rate down Reply
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