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Australian Broadcasting Corporation wants to be on the iPad

ABC is making moves to bring their content to the iPad, but before you get all excited about seeing the Lost conclusion on Apple's tablet, let us point out that we're talking about the Australian Broadcasting Corporation, not the guys who write Jimmy Kimmel's checks. The down-under version has told Adobe that they want to build content for the iPad as soon as possible, and while Flash is tied up in a lot of back-and-forth lately, ABC confirms that they're excited to bring some kind of content to the iPad, even though they're not sure exactly what content yet.

Why? They're convinced the iPad is a whole new outlet for content consumption. They aim to use the iPad to "bring about a very different relationship with our readers than other platforms," and their head of strategic development says the iPad could create a whole new category of mobile content. While the iPhone is made for more quick hits of content delivery, the rep says that "with [the iPad] you can imagine people sitting back on the sofa and enjoying something longer."

After seeing the form factor in action at Macworld last week, we can, too. It'll be very interesting to see the types of content that come from a device like the iPad, and it's great to see big content companies jumping at the chance to create it.

[Via iPad Insider]

ABC is making moves to bring their content to the iPad, but before you get all excited about seeing the Lost conclusion on Apple's tablet,...
 

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Ace

Whyyyy would they be talking to adobe?.... Is that a typo? Can't think of a company that is less associated with apple...

February 20 2010 at 8:05 PM Report abuse rate up rate down Reply
Bravus

This pleases me greatly. ABC is still a government owned and funded broadcasting company, and of all the networks here in Australia, is the most forward thinking when it comes to technology, which I am certain is related to not having to worry about lost advertising revenue; ABC never shows any ads for products.

February 20 2010 at 5:29 PM Report abuse rate up rate down Reply
Rhys

I love the ABC app - use it almost daily to keep up to date on our national news.

February 20 2010 at 3:22 AM Report abuse rate up rate down Reply
1 reply to Rhys's comment
Cy Starkman

+1 to that.

The ABC apps for the iPhone are already pretty good. I use the main one daily.

The iPad will be interesting for content, the ESPN MLB demo showed a snippet of what's possible. Video with interactive layers and live chat as the show is happening.

I think its more interesting as a thin client / desktop replacement and for an interface to pro media environments.

February 20 2010 at 10:14 PM Report abuse rate up rate down Reply
jonwil2002

iView on the iPad would be GREAT.
There is already GREAT content on iView.

February 20 2010 at 12:39 AM Report abuse rate up rate down Reply
nik.cooper

Yeeha!!

February 19 2010 at 5:54 PM Report abuse rate up rate down Reply
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