Plants vs. Zombies breaks records on the iPhone

PopCap has released some sales information on their latest iPhone game, Plants vs. Zombies, and it's a runaway hit: the game has sold over 300,000 copies in just the nine days it's been out on the App Store, which means the company has garnered over $1 million in sales already. Very impressive -- first, we had an app make a million total, then a company was making a million a month, and now PopCap has done the same in just over a week.

So what's their secret? It's a high quality game, first of all, and PopCap has a reputation for making those already. Second, the game itself had a fairly high profile even before release, since it was extremely successful on the PC as well. And finally, you have to think that the price figures in as well -- I thought the game would sell for PopCap's usual $5, but they actually sold it two dollars less than that. They'd probably have still made a lot of money, but I don't know if they'd be talking about 300,000 sales at a price just two dollars higher.

Then again, the game is already available for free online, so maybe the quality and PopCap's profile played a bigger part than the price did (they also trumpet the fact that Bejeweled 2 is also one of the top five grossing apps on the App Store). Congrats to PopCap on all their success. Oh, and our free time called, too. It surrenders.

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Source: http://www.prnewswire.com/news-releases/popcaps-plants-vs-zo…

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PopCap has released some sales information on their latest iPhone game, Plants vs. Zombies, and it's a runaway hit: the game has sold over...

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LaneVids

Wow! I did not realize this about Popcap! PvsZ is a really great game! One of my all time faves so far. I recommend it for anyone who likes any type of tower defense games in episode 41 of The iPhone App Show.

Popcap just keeps the hits coming! Keep up with great work!

March 11 2010 at 11:36 PM Report abuse Permalink rate up rate down Reply

Derek

PvZ is a wickedly addictive game. Nice job, PopCap, thanks to Peggle and PvZ I find myself helpless to resist the massive timesuck these games have wreaked on my life. Most games get played through once and never again, but Peggle continues to amuse to this day. Just got PvZ for iPhone, and I'm expecting similar mileage. Now can someone tell me how to pass level 4-3? (arggghhhh!)

February 26 2010 at 12:28 PM Report abuse Permalink rate up rate down Reply

Joe

I'm not the least bit surprised. I've already gotten hours of fun out of this game (thanks to TUAW for mentioning it!) and between this and Peggle, I never need to wonder what to do if I'm bored - previously I had to think of doing such mundane tasks as cleaning.

February 26 2010 at 9:33 AM Report abuse Permalink rate up rate down Reply

It's not available free online - a demo is, but otherwise you have to buy it!

It'll have to have sold over about 335,000 copies to make over a million dollars gross.

February 26 2010 at 7:37 AM Report abuse Permalink rate up rate down Reply

1 reply to Ed's comment

mikeyrogers

Yeah. Last I checked, $20 is significantly higher than $0.

February 26 2010 at 10:06 AM Report abuse Permalink rate up rate down Reply

djhworld

Really enjoying this game, my only criticism is the slowdown on iPhone 3G devices but other then that it's fiendishly addictive.

February 26 2010 at 5:49 AM Report abuse Permalink rate up rate down Reply

Tom

300,000 * 2.99 > 1,000,000. That math seems wrong to me.

February 25 2010 at 10:43 PM Report abuse Permalink rate up rate down Reply

1 reply to Tom's comment