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New iPhone ad: Family Travel


If you've been watching TV over the last few days (and who hasn't, with that USA / Canada hockey game and the tsunami coverage), you may have seen the latest in the series of iPhone ads.

The ad, titled "Family Travel," features a voice-over by a Mom who gushes that "It's unbelievable how much better family trips have gotten..." as she demonstrates using the Southwest Airlines app to check in on a flight from Denver to LA, finds a restaurant for the family (Heidi's Brooklyn Deli) in the C concourse at Denver International Airport with Gate Guru, makes sure that she has entertainment for her kids in the form of "Finding Nemo" loaded in the iPod app, and then turns off the living room lights at home with the Schlage Link app.

For those of you who are sticklers for advertising accuracy, note that Southwest flight 1403 is not an actual SWA flight between DEN and LAX and that the restaurant list for Concourse C at Denver International Airport is actually a mashup of restaurants located throughout Denver International Airport. All of the apps are free, although Schlage Link does require a monthly subscription and appropriate Z-Link hardware on the home front (similar to the Christmas tree ad from the holidays).

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Odds and ends iPhone

If you've been watching TV over the last few days (and who hasn't, with that USA / Canada hockey game and the tsunami coverage), you may...