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New iPhone ad: Family Travel

by Steven Sande Feb 28th 2010 at 10:45PM


If you've been watching TV over the last few days (and who hasn't, with that USA / Canada hockey game and the tsunami coverage), you may have seen the latest in the series of iPhone ads.

The ad, titled "Family Travel," features a voice-over by a Mom who gushes that "It's unbelievable how much better family trips have gotten..." as she demonstrates using the Southwest Airlines app to check in on a flight from Denver to LA, finds a restaurant for the family (Heidi's Brooklyn Deli) in the C concourse at Denver International Airport with Gate Guru, makes sure that she has entertainment for her kids in the form of "Finding Nemo" loaded in the iPod app, and then turns off the living room lights at home with the Schlage Link app.

For those of you who are sticklers for advertising accuracy, note that Southwest flight 1403 is not an actual SWA flight between DEN and LAX and that the restaurant list for Concourse C at Denver International Airport is actually a mashup of restaurants located throughout Denver International Airport. All of the apps are free, although Schlage Link does require a monthly subscription and appropriate Z-Link hardware on the home front (similar to the Christmas tree ad from the holidays).

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If you've been watching TV over the last few days (and who hasn't, with that USA / Canada hockey game and the tsunami coverage), you may...
 

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blogs325

It appears that Apple will begin to allow downloads of movies and tv shows through the iPhone. I guess the difference is that I had to download them to my computer and then synch the phone.

http://www.travelworth.com/

May 12 2010 at 12:40 AM Report abuse rate up rate down Reply
Courtney

Hi Jer,
I found an article about a Schlage LiNK install. Check it out here: http://www.hightechdad.com/2010/03/29/schlagelink-gives-you-security-access-even-when-you-arent-home/

Feel free to email me if you have any questions: cnelson@whitehorse.com

March 31 2010 at 1:39 PM Report abuse rate up rate down Reply
Adam Bowler

I work in the Denver International Airport. The only Heidi's Brooklyn Deli in the entire place is in the regional jet end of the B concourse.

March 01 2010 at 10:43 AM Report abuse rate up rate down Reply
Dan Mosqueda

Anyone with a child knows an iPhone or Touch is a great way to entertain your kids. My youngest can operate my iPhone like a champ since he's been playing with it since he was 3. A co-worker's 2-year old can run one too.

Of course you get a slimy iPhone handed back to you :-)

March 01 2010 at 7:46 AM Report abuse rate up rate down Reply
ecobore

What's television?

March 01 2010 at 4:06 AM Report abuse rate up rate down Reply
Dave

And by "new" of course TUAW means about 10 days ago.

March 01 2010 at 12:16 AM Report abuse rate up rate down Reply
toeknee1283

actually SWA 1403 is a flight between DEN - LAX :D

Southwest uses the same flight number for a series of flights each day

http://flightaware.com/live/flight/SWA1403/history/20100227/2015Z/KDEN/KLAX

March 01 2010 at 12:14 AM Report abuse rate up rate down Reply
Jer

Anyone using that Schlage Link equipment? Didn't know it existed until this ad, and looks awesome.

February 28 2010 at 11:21 PM Report abuse rate up rate down Reply
Broo

I love the Schlage LiNK plug- the most overpriced implementation of z-wave I have ever seen (plus a monthly fee on top!). Schlage probably isn't getting a lot of traction with the current sales number and hoping for a bump once people see there is an 'app for that'...

February 28 2010 at 11:19 PM Report abuse rate up rate down Reply
1 reply to Broo's comment
Courtney

Hey Broo,
Schlage LiNK actually is getting tracktion from this commercial. About the price, there is good news. Schlage is celebrating LiNK’s first birthday with you by giving a $50 rebate on the Schlage LiNK home management system’s Starter Kit. Z-wave technology makes your smart phone part of your home security system. You may remember you can live-stream security cameras, lock and unlock your doors, turn off/on your lights and control your thermostat from your phone or computer. The “app that turns off/on the lights” from the iPhone commercials is now more affordable than ever. The question is, is your lock a total home management system?
The rebate lasts through April 30th and is a cash rebate at Lowe’s and RadioShack but a mail-in rebate at any of the other 5,000 Schlage retailers.
Feel free to contact me if you have any questions about LiNK.

Full Disclosure: I work for Schlage but I thought you might be interested in the new price.

March 11 2010 at 3:45 PM Report abuse rate up rate down Reply
Rego

I think this add has been out for a couple of weeks!

February 28 2010 at 11:16 PM Report abuse rate up rate down Reply
1 reply to Rego's comment
kupua

I concur... its not new, release days ago middle of the olympics.

March 01 2010 at 3:32 PM Report abuse rate up rate down Reply
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