Dear John Makinson and Penguin, please don't "reinvent" books
"Reading literature makes you a more well-rounded individual." That's what an author told me once. Notice he didn't say "watching literature."paidContent:UK has an article on a presentation Penguin Books' CEO John Makinson gave here in London on Tuesday. Makinson presented ideas on how publishers might approach Apple's iPad and the iBookstore. Makinson revealed "We will be embedding audio, video and streaming in to everything we do. The .epub format, which is the standard for ebooks at the present, is designed to support traditional narrative text, but not this cool stuff that we're now talking about."
"This cool stuff" includes turning books into applications with "online communities" for fans with live chat between readers and other multimedia effects. "The definition of the book itself is up for grabs," Makinson said. A copy of Pride And Prejudice might conceivably come with videos of Keira Knightly or Colin Firth (the various movie adaptation's cast). "We don't know whether a video introduction will be valuable to a consumer. We will only find answers to these questions by trial and error."
An electronic format with live chat, community forums, audio and video is called a web site. Or maybe an interactive Blu-Ray disc. Books are words arranged on a page (whether paper or digital) that are meant to be assimilated through the eye and processed in the brain with the reader adding much to the story itself – like what a character looks or sounds like.
We've got enough mindless entertainment in the world today. When I read War and Peace, I don't want to hear an actor reciting Bezukhov's lines. I want to read them for myself and add my own thoughts and conjecture to what he is saying and why he is saying it. When I watch a movie or listen to an audio book, very little is left to the imagination. Our active involvement becomes passive acceptance.
Reading does make you a more well-rounded individual. It also makes you smarter. Literally. Reading rewires synapses in the brain through neuroplastic changes in a way that passive entertainment like sitcoms or movies can't do.The magic in reading is that the reader must take a proactive involvement in the story. He must focus his attention on the words that form sentences that form paragraphs that form ideas. When I'm watching a movie, it's very easy to snack on food or talk on the phone at the same time. When I read I must be completely involved in the page.
There's an epiphany that comes with reading when you realize that something a character said, thought, or did is something that you have harbored in yourself and, for a brief moment, that little parallel between what you've read on the page and what you've actually experienced in the real world makes you understand yourself in a clearer light. That's something that distracting chat rooms and videos can't do because they take the quiet self-introspection out.
Penguin has always been about literature to me, not interactive hodgepodge. Allen Lane, the founder of Penguin, conceived of the company when he was standing on a train station platform in front of a magazine and junk fiction vendor. He could find nothing worth reading so he decided to start publishing classic paperback editions of literature of proven quality which would be cheap enough to be sold from a vending machine.
The current vending machine is Apple's iPad. It's a vending machine that would work well for magazines and, sadly, for Penguin's new multimedia take on books. I'm not against digitizing books, mind you. Digital books are good for some things like, as my colleague wrote, making notes in-margin, highlighting text, bookmarking, and in-text dictionary lookup. But leave the whiz-bang, short-attention-span features out. There's enough mind-numbing entertainment in the world today. Stick to the printed word. Stay true to Lane's vision and keep the "quality" in the literature. More often than not, in this day and age when you supplant words with video, the words lose and that "well-rounded individual" is a little less round because of it.
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"Reading literature makes you a more well-rounded individual." That's what an author told me once. Notice he didn't say "watching...
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I partially agree. Some novels should be experienced by reading the author's words only. And I am sure publishers will offer different 'enhanced versions' of their products (and hopefully at different prices.)
That being said, reading a biography of a great film director and being able to click on a bit of the film that's being referenced or viewing an interview recorded at the time, would be fantastic. Or what about a great sports figure, or political leader? Watching the winning performance or listening to an historic speech?
I think if the choice of viewing 'enhanced' material is done in a way that it doesn't take away from the reading experience, (reader turns it on or off before reading) then the publishing world will have a great product.
Just remember - video KILLED the radio star. I think we can all agree that change is bad and having more options can only lead to ... um. Hitler? What a silly article.
March 07 2010 at 6:34 AM Report abuse Permalink rate up rate down ReplySo here we have a blogger complaining that technology is destroying traditional media. This made my morning.
March 06 2010 at 5:57 PM Report abuse Permalink rate up rate down ReplyWhat a completely shortsighted troglodytic perspective on the wonderful ideas that Penguin has about multimedia in the future. Who says a book must simply be a page with words? And who says multimedia is only video?
There are a myriad of ways this could be implemented without limiting the imagination in reading. For example, wouldn't it be great to see an interactive map included with a story about someone's travels? Or what about an interactive family tree for a story with lots of characters? Or how about a timeline for a biography or historical work?
The list goes on and on, far beyond the simplistic prejudice of the author of this opinion piece.
I don't know about plain old books, but for textbooks and such, that would be awesome. Right now, e textbooks come in two forms. Flash on the web, for better interaction, but less storability and universality, and PDF, which are universal and easier to store. Combining the best of both worlds for textbooks would be great.
March 04 2010 at 10:22 PM Report abuse Permalink rate up rate down ReplyI'm trying to understand how this is not just the next incarnation of "Grandma and Me" etc. That made the old macs so famous in education... This is a great idea!
March 04 2010 at 5:47 PM Report abuse Permalink rate up rate down ReplyMuch emotion over nothing.
For many publications the electronic form will be a godsend. But this does not imply that all books would need such features. The key is choice.
Oh by the way I agree with the idea that this won't end paperboks. That really s un likely. What it will do is enable new ways of communicating, cut storage demands and lower the cost of entry to publication. On the other hand future versions of iPad like devices ought to drive down the impact of paper publications on envirnment.
I don't see the envirnmental considerations addressed here often but the electronic transmission of publications could dramatically reduce polution caused by the use of paper. Just imagine if the wall street journal reduces its paper usage by 50% after iPad comes out. That would be huge for just one company and would have an mpact on a daily basis. The same thing applies for your favorite book pblisher, if they reduce paper shipments by half the impact will be huge.
Dave
So it was an AUTHOR who said that "Reading literature makes you a more well-rounded individual"...? You don't say... I know a filmmaker who said the same thing about watching movies!
Dear Mr. Gutenberg,
Please don't reinvent the manuscript. I delight in taking in the sumptuous illustrations that illuminate these volumes, hand-crafted by candlelight.
Sincerely, Medieval Monk
Jokes aside, traditional reading isn't going away, but new forms of presenting literature are going to happen, and that's not necessarily bad. Reading culture has changed numerous times as the technology has changed, but the essence has remained: writing is a way of conveying information.
There are some formats for writing that are more and less comfortable, more and less suited to different subject matter, but to say that converging audio and video with text is somehow unholy is just childish.
> Books are words arranged on a page (whether paper or digital) that are meant to be assimilated through the eye and processed in the brain with the reader adding much to the story itself â like what a character looks or sounds like.
So books with photos or diagrams in them are not books. As far as the reader adding to the story, this is a very recent idea in literature, formed largely out of the 60s and 70s and captured well in the postmodernist critics as well as Eco's reader response theory. Say that before mid-20th century and you'd be laughed out of the room. Cultures of reading are not timeless.
> We've got enough mindless entertainment in the world today. When I read War and Peace, I don't want to hear an actor reciting Bezukhov's lines.
Again, cultures of reading are not timeless. The Greeks thought they heard the actual voices of authors when they read texts; they wanted to hear voice.
We fear change because we fear what we might lose, but the practice of settling in with a book is alive and well, and it's very possible it will thrive even more when it has to compete less with other forms of media because it can exist side-by-side in either the same work, or at least on the same device.
Colin Firth was never in a movie adaptation of Pride & Prejudice, and never co-starred with Keira Knightly in P&P - he was in the BBC's excellent 5-part tv series, and she was in the awful movie version. I don't know what you're so worried about - you obviously have no clue about literature in the first place if you've muddled those two...
March 04 2010 at 4:10 PM Report abuse Permalink rate up rate down ReplyHAHA. "you obviously have no clue about literature in the first place if you've muddled those two..."
You just proved the authors point. You're talking about movies (which have overtaken the work of literature they've adapted) and saying he has no idea about literature because he doesn't know who's stared in the movie adaptations????
LOL.
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