Rumor: Sony developing PSP phone to challenge iPhone
In terms of sales, Sony's PSP has been getting trounced by the various incarnations of Nintendo's DS since day one. Despite the PSP's better graphics and flexibility as a mobile media platform, the DS has grabbed hold of the handheld gaming market and shows no sign of letting go. Since the introduction of the App Store in 2008, a new mobile gaming juggernaut has emerged, seemingly out of nowhere -- the iPhone/iPod touch. With the forthcoming launch of the iPad, whose larger screen and more powerful CPU could make it a gaming powerhouse, it means there are now three very big players in the mobile gaming market... and Sony is in an untenable position already.
Sony is hoping to change that. According to a leak to the Wall Street Journal, Sony is hard at work developing a range of handheld products designed to compete directly with Apple's mobile platform. One, a smartphone built in tandem with Sony Ericsson, would be a PSP phone designed to compete with the iPhone and iPod touch; the other, a hybridization of a PSP, e-reader, and netbook, would be Sony's answer to the iPad. Both devices would have a dedicated online store available to them, but the store itself isn't scheduled for deployment until later this year at the earliest.
I'm going to give Sony some free advice: if you want to have any hope of even competing with Apple's mobile platforms, to say nothing of surpassing them in sales, then gather up the marketing and engineering teams that developed the PSP Go, march them into an auditorium, and fire them all. The PSP Go has been savaged in reviews for its high price point, limited functionality compared to the older full-sized PSP, and download-only gaming catalogue. All these factors have combined to make the PSP Go a failure in the marketplace, and deservedly so.
Granted, the games catalogue for Apple's mobiles is also download-only, making traditional gaming conventions like buying and selling used games just as impossible as it is on the PSP Go. But there are three ways Apple's App Store buries Sony's online store under a pile of cat litter: the number of games available is staggeringly higher, the average price of games is far lower, and the App Store is much easier to navigate.
To its credit, Sony not only knows the PSP Go is a failure, but more importantly, the company also appears to know why. If Sony can learn from that failure and apply those lessons to the forthcoming handheld challengers, it might be in a position to regain some of the ground that's been lost in the mobile gaming marketplace.
[Via electronista]
Share
In terms of sales, Sony's PSP has been getting trounced by the various incarnations of Nintendo's DS since day one. Despite the PSP's...
Add a Comment
"....gather up the marketing and engineering teams that developed the PSP Go, march them into an auditorium, and fire them all. "
More often that not, I am shocked at the callousness and casualness with which suggestions are made about "firing" people. These are real people with real families. Don't treat them like s*** like some corporates do!
Sony has dropped the ball in consumer electronics some time ago. The first taste of this for me personally was the lack of quality control some years ago, and it been down hill from there. And all their propriety formats and products didn't go down well with the people. Their top of the line stuff is still good though, but out of the reach for the average consumer. They can turn it around, but I don't see it happening any time soon.
now Sony will try to Ocean of Phone by PSP. Funny or Die ??? Oh Xcite
http://allappleipadtablet.blogspot.com
Even without two thumb sticks, the PSP still trounces the iPhone playing non-casual games. There's no way that software buttons can replace hardware ones. I have yet to see a implementation of a gamers' game on the iPhone; the ports of ancient gaming titles is hindered by lack of real buttons.
Sony has also upgraded their hardware for free, unlike Apple which charges for iPod Touch updates.
Piracy is rampant on the DS, more so than on the PSP. The best games on DS (most of the real games) are made by Nintendo. Sony has made available digital PSP games available before the PSP go; you're also able to download many PS1 Games, playable on both PSP and PS3.
Challenge the iPhone? Heck, Sony Ericsson cannot even release the X10 on time (with older Android to boot). Sounds like Sony has no vision whatsoever, just blindly mishmashing things together.
March 05 2010 at 1:09 AM Report abuse Permalink rate up rate down ReplyHey!!! Don't be crapping on Sony, the PSP can PLAY games, good games.
Oh and it has flash player. XD
@Granger
Hey, don't get me wrong. I've got a PS3 sitting in my living room, and I love the thing. But ever since '06, Sony's taken every opportunity possible to shoot themselves in their own feet. They're standing on about one or two toes by now, which is a far cry from the industry dominance they enjoyed in the late 90s - early 00s.
"Personally, I'd love it if Sony could earn back a bit of the gaming credibility that they've lost over the past four years."
Wait, what? When did they lose gaming credibility? Your mention of the PSPgo's failure in the article is one thing, but over the past four years . . . c'mon, don't be like that . . .
The PSP is a case study in how not to build a portable device.
- Not only did it lack internal storage, expandable storage was provided by a less common, expensive, proprietary card format.
- Games and films for the device came on a proprietary disc format that increased load times while reducing battery life.
- The included web browser was clunky to use and had compatibility issues all over the place.
- No matter what Sony do, the piracy and homebrew scene continues to break the device wide open, no doubt putting off publishers.
- When they finally made a push to digital downloads with the PSPgo, they massively overpriced the device, and to date the software support is appalling. Major titles are delayed or still not available at all.
For these reasons and more, the device was useless against its competition in every category - the iPod and other MP3 players had the internal storage for photos, music and video; the DS had better battery life, minimal load times and better software support; and today's mobile phones are trouncing it in every department.
This is what happens when you own movie companies, music companies, and several other divisions that all have to have their say in a device. It was designed around what they wanted to sell and not how users would use the thing. The PS3 has similar problems to some extent - it is essentially a trojan horse for their Blu Ray format and the Cell chip that they hoped everyone would be putting in consumer electronics by now.
@Dale
You're 100% right about the proprietary formats hampering the PSP1000-3000, and the ridiculously high price point of the PSPGo as well as it's completely horrid software support. Personally I would never buy a PSPGo, but do own a PSP3000.
The problem with your argument lies in your twisted view that $5 - $10 novelty games in which you poke and tilt the phone to make stuff happen, somehow trounce full featured major IPs on the PSP. Sorry, but they are for two completely different demographics and neither one "beats" the other on any scale but a personal one. And lets not forget the main function of the PSP is a gaming system, not a music player or web browser, and I'm sure Sony isn't trying to compete with ANY other device in that respect, those features are just there as an extra really, none of them make or break the device.
Sure, I'd rather play Crisis Core or really ANY of the other major PSP titles on a PS3 or PS2, the PSP just isn't a very pocket-able device and their online store needs to come a very, VERY LOOOOOONG way to ever hope to switch everyone to digital downloading for their games. Web browsing and video/music playing is what your 3G smartphone is for, but comparing the PSP's full games to the iPhone's novelty screen-tilters is just silly.
Not particularly, no. If they can make a PSP phone that doesn't suck, more power to them. Personally, I'd love it if Sony could earn back a bit of the gaming credibility that they've lost over the past four years.
March 04 2010 at 7:07 PM Report abuse Permalink rate up rate down ReplyHot Apps on TUAW
Deals of the Day
more deals- miFrame Picture Frame Dock for iPad for $64 + $8 s&h
- Refurb Apple iPod nano 8GB MP3 Player for $99 + free shipping, 16GB for $119
- Bling Diamond Snap-On Shell Case for iPhone 4 / 4S for $2 + $2 s&h
- Hannspree Apple-Shaped 28" 1080p LCD HDTV for $270 + free shipping
- Bracketron Stand with Headrest Mount for iPad 2 for $11 + free shipping
- Philips wOOx Alarm Clock Radio for Apple iPod / iPhone for $60 + free shipping
Software Updates
more updates- EFI Firmware Update brings Lion Internet Recovery to 2010-model Macs
- OS X Lion 10.7.3 released with Safari 5.1.3, Wi-Fi bug fix
- Aperture updated to 3.2.2, addresses Photo Stream issue
- Apple updates Keynote to address Lion issues
- Google Search app gets new look on iPad
- Apple releases Apple TV Software Update 4.4.3



18 Comments