ChangeWave: 27% of e-reader buyers wish they'd waited for the iPad

Some positive news for the iPad: ChangeWave Research says when they surveyed people who already have an e-reader, 27% wish they had waited for an iPad. Now, if someone can work out a Kindle/iPad trade-in program, there's bound to be some money in it.

The survey included 3,171 consumers; it also indicates that for people planning on buying an e-reader in the next 90 days, 40% said they will buy an iPad for that purpose. 48% of those surveyed said they would buy a Kindle, 6% would opt for the Barnes & Noble Nook. Only 1 percent were interested in a Sony Reader.

That kind of dramatic shift in the market is likely to be disruptive if the numbers hold up. The iPad is unlike any device offered to consumers (except for its popular little siblings the iPhone and iPod touch), and usually getting people to buy something new can be tough sledding. Even the iPhone was a direct enhancement of existing cell phones with a much better interface and media features.

The news may not be all rosy for Apple. 1 in 4 potential buyers say they will likely put other Apple purchases on hold because of their iPad purchase.

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Source: http://www.changewave.com/

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Hardware Retail Surveys and Polls iPad

Some positive news for the iPad: ChangeWave Research says when they surveyed people who already have an e-reader, 27% wish they had waited...

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tim

I have an iphone and a kindle. I have used the kindle app and after reading 30 min or so, it will start to strain your eyes. I find the kindle to be very easy on the eyes. Also, I don't know about the rest of you users but my Iphone doesn't even last a day. So, Jobs says 10 hours. That will be with no wifi on, the screen as dim as it gets etc. That has been my issue with apple. The battery is terrible.

March 08 2010 at 8:41 AM Report abuse Permalink rate up rate down Reply

colouroflight

Frankly I find it hard to believe that anyone is planning on buying an iPad at all.

March 07 2010 at 11:11 PM Report abuse Permalink rate up rate down Reply

SIP

I'm selling my Sony eBook Reader and buying an iPad the first day the 64GB+3G+WiFi model hits the stores.

March 07 2010 at 8:20 AM Report abuse Permalink rate up rate down Reply

David Griffiths

I think thereal point here is whether a user needs a multi function device that allows you to do this and that and also allows book reading - or a device primarily for reading books.
I don't believe anyone is going to buy an iPad just to read books on - and the much wider functionality will lead to a different type of use where ereading is just part of a users day.

March 07 2010 at 5:13 AM Report abuse Permalink rate up rate down Reply

2 replies to David Griffiths's comment

Gwydion

Exactly

March 07 2010 at 5:51 AM Report abuse Permalink rate up rate down Reply

Jesse

True, but a lot of us and I mean A LOT of us that would be the ideal target audience for this thing already have iPhones and iPod Touch. It's just paying a lot more for a bigger monitor at that point.

March 07 2010 at 9:38 AM Report abuse Permalink rate up rate down Reply

Gwydion

The survay says that 27% of people which has bought an ereader didn't wanted or needed and ereader

March 07 2010 at 3:42 AM Report abuse Permalink rate up rate down Reply

Jesse

Well I wouldn't buy an iPad. E-ink is for reading. Not LCD.

March 06 2010 at 7:49 PM Report abuse Permalink rate up rate down Reply

4 replies to Jesse's comment

Karen LH

"planning"

March 06 2010 at 5:06 PM Report abuse Permalink rate up rate down Reply

Karen LH

I feel like a turncoat, but I'm plan to buy a Kindle. The backlit screen really is an issue.

March 06 2010 at 5:04 PM Report abuse Permalink rate up rate down Reply

3 replies to Karen LH's comment

Mark

Was this poll taken from Fox News? 45+27+30=102 percent. lol

Still, 75 percent said they wouldn't buy an iPad or didn't know. Not great numbers overall.

March 06 2010 at 4:49 PM Report abuse Permalink rate up rate down Reply

2 replies to Mark's comment

Dave

Or you could say 57% would have purchased an iPad or didn't know which are good numbers when you're talking about people who have already bought a competitor's product.

But heck, it's all lies, lies and damn statistics anyway.

March 06 2010 at 5:13 PM Report abuse Permalink rate up rate down Reply

Liquidmark

um, a product only has to capture about 10% of the market to be a huge success.

I mean, only about 10-20% of smartphone users own an iPhone and it is considered a smashing success

March 06 2010 at 9:45 PM Report abuse Permalink rate up rate down Reply