Filed under: Hardware, Retail, Surveys and Polls, iPad
ChangeWave: 27% of e-reader buyers wish they'd waited for the iPad
Some positive news for the iPad: ChangeWave Research says when they surveyed people who already have an e-reader, 27% wish they had waited for an iPad. Now, if someone can work out a Kindle/iPad trade-in program, there's bound to be some money in it.
The survey included 3,171 consumers; it also indicates that for people planning on buying an e-reader in the next 90 days, 40% said they will buy an iPad for that purpose. 48% of those surveyed said they would buy a Kindle, 6% would opt for the Barnes & Noble Nook. Only 1 percent were interested in a Sony Reader.
That kind of dramatic shift in the market is likely to be disruptive if the numbers hold up. The iPad is unlike any device offered to consumers (except for its popular little siblings the iPhone and iPod touch), and usually getting people to buy something new can be tough sledding. Even the iPhone was a direct enhancement of existing cell phones with a much better interface and media features.
The news may not be all rosy for Apple. 1 in 4 potential buyers say they will likely put other Apple purchases on hold because of their iPad purchase.
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Reader Comments (Page 1 of 1)
Mark said 4:49PM on 3-06-2010
Was this poll taken from Fox News? 45+27+30=102 percent. lol
Still, 75 percent said they wouldn't buy an iPad or didn't know. Not great numbers overall.
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Dave said 5:13PM on 3-06-2010
Or you could say 57% would have purchased an iPad or didn't know which are good numbers when you're talking about people who have already bought a competitor's product.
But heck, it's all lies, lies and damn statistics anyway.
Liquidmark said 9:45PM on 3-06-2010
um, a product only has to capture about 10% of the market to be a huge success.
I mean, only about 10-20% of smartphone users own an iPhone and it is considered a smashing success
Karen LH said 5:05PM on 3-06-2010
I feel like a turncoat, but I'm plan to buy a Kindle. The backlit screen really is an issue.
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Ethan said 5:56PM on 3-06-2010
Totally. I think the iPad's multiple functions may inspire buyer's regret, but for this specific task, it's very compromised.
Cornelius said 6:18PM on 3-06-2010
Why would you be a turncoat? A tablet and an e-ink e-reader shouldn't be in competition with each other...
Rudy said 4:33PM on 3-07-2010
i agree. the benefit of having an e-reader is the e-ink screen. i think the iPad is better suited for watching videos, browsing the web etc. the book store is nice but i wouldnt use it.
Karen LH said 5:06PM on 3-06-2010
"planning"
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Jesse said 7:49PM on 3-06-2010
Well I wouldn't buy an iPad. E-ink is for reading. Not LCD.
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Odineye said 6:31AM on 3-07-2010
And yet I read your comment on an LCD screen. I read this one that I just wrote on one too, as well as all of the comments ahead of it.
doug said 6:35AM on 3-10-2010
I had a kindle ( sold it after ipad announcement), I also read quite a lot on my iPhone kindle app. I found the kindle very good, but slightly blurry sometimes and illustrations much better on the iPhone kindle app than the native reader!
Maybe I've been too desensitized, but I really don't understand the eye strain issue on a quality screen (iPhone, iPad)
Jesse said 9:41AM on 3-07-2010
Well then Odineye, sounds like you are set. You don't need to buy either. And enjoy reading your books on your computer.
Rudy said 4:36PM on 3-07-2010
@Odineye browsing a website and reading a book are completely different things.
Gwydion said 3:44AM on 3-07-2010
The survay says that 27% of people which has bought an ereader didn't wanted or needed and ereader
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David Griffiths said 5:13AM on 3-07-2010
I think thereal point here is whether a user needs a multi function device that allows you to do this and that and also allows book reading - or a device primarily for reading books.
I don't believe anyone is going to buy an iPad just to read books on - and the much wider functionality will lead to a different type of use where ereading is just part of a users day.
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Gwydion said 5:52AM on 3-07-2010
Exactly
Jesse said 9:38AM on 3-07-2010
True, but a lot of us and I mean A LOT of us that would be the ideal target audience for this thing already have iPhones and iPod Touch. It's just paying a lot more for a bigger monitor at that point.
SIP said 8:20AM on 3-07-2010
I'm selling my Sony eBook Reader and buying an iPad the first day the 64GB+3G+WiFi model hits the stores.
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colouroflight said 11:11PM on 3-07-2010
Frankly I find it hard to believe that anyone is planning on buying an iPad at all.
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tim said 8:42AM on 3-08-2010
I have an iphone and a kindle. I have used the kindle app and after reading 30 min or so, it will start to strain your eyes. I find the kindle to be very easy on the eyes. Also, I don't know about the rest of you users but my Iphone doesn't even last a day. So, Jobs says 10 hours. That will be with no wifi on, the screen as dim as it gets etc. That has been my issue with apple. The battery is terrible.
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