iPad ad reveals book pricing and NYT button

The thing is that folks around here are NOT the average consumer. Thus not the market for this device. So while TUAW, macrumors etc are all "it sucks cause it's not a computer, it won't play flash, it doesn't have this, it doesn't have that", non of those things matter to the actual market. they in fact aren't looking for a computer. they are looking for something to do email, surf the web sometimes, etc that doesn't require a full laptop. And is easy. and easy to buy things for without dealing with 15 different installer types.

so the Ipad, among others, is just what they are looking for.

so even when the geeks boo and hiss, this thing will sell. and big

Yeah, because Apple has been SOOOO greedy so far with the iTunes store, always fighting with the intrepid publishers for higher and higher prices on movies, music, videos and other media, while the publishers are always trying to push prices down, down down.

Riiiiight.

Before you whine about the Amazon thing, remember that Amazon was unfairly subsidizing e-books for the Kindle. This caused a clearly anticompetitive market, which Apple was wise to resist.

In contrast, Apple negotiated a good price on music on iTunes, but that price still allowed a small-but-sustainable profit margin for Apple. Far different than what Amazon did with its loss-leader e-book pricing.

But Apple simply has no track record of "gouging" for media.

"In January of this year, before the iPad's introduction, Amazon adopted the 70/30 revenue split that the App Store uses."

You guys need to look a little further into that whole "same as Apple" thing. It's a much more complicated situation than that. It's nothing like Apple's deal.

http://www.antipope.org/charlie/blog-static/2010/01/amazon-macmillan-an-outsiders.html

I hope this means we get better prices on the nook/sony e reader/kindle, and then when they get better prices the ipad responds ect. I think this is good for the industry.

"An epic battle is about to erupt which can only mean one thing: Better choices and products for us, the customers!"

Like the higher prices that have already resulted from the "epic battle"?

Clincher for me will be magazine integration into the iBookstore. Then I will no longer need any physical media! I will buy an iPad for the couch, kitchen, hand-carry and, of course, the toilet. Doh! and the wife!

I reckon iPad will be a success even though its market isn't fully carved and formed to how Stevie P would like it. Apple's tactics of low, low cost will make this luxury item more of something we can find an excuse to need it for.

Ten years time iPads and Droidlets will be what we all read books on. Twenty years time kids will diss us for having books and preferring them to the colourful and interactive screens (that we bought them).

The end of paper books is nigh! Enjoy them while you can...

that NYT button isn't a shock. their bestsellers list is still consider THE list to get on.