Found Footage: Deconstructing the iPad Ad

I love how he mentions that the ibooks UI looks like delicious library with out checking out some easy to find background info.

Google Mike Matas formerly of Delicious Monster and Apple. He was on the iPhone interface design team so yes it is possible he has a style that is consistent in his work.

People if you don't want, need, or just cant afford an iPad don't come and pee in everybody's Wheatie's just for the sake of being a jerk thusly corroborating "John Gabriel's Greater Internet Dickwad Theory".

The iPad is not for everybody. Paraphrasing "Beyonce Knowles"…. Maybe you are just not ready for this "Jelly"

bookmarked. I think alot of people are taking the iPad ad a bit too literally.

So, did the guy whine about the high-speed-montage at the end being "fake", too?

Sheesh! It's just a commercial. It's just a commercial. It's just...

You know, most of the times when people make spots like that they aren't actually using the device. It's usually a blank screen and they add the image in later during the film editing process. That would explain why the image moves after the person's hand is off, because it's not synced properly.

hilarious, the little audio stuff is just great. boooop! lol

Letterman used to have an 'is this anything' segment on his show.

Let's play the name here.

"No"

How come people don't do this with the DROID ads? Those are totally faked, and they say so at the bottom.

pause at 19 seconds wonder what that lock icon does

The graphics looks like it has some physics to me. Just like menus keep scrolling if you give them a push. My guess is that it will feel right when you get it in your hands.

This guy doesn't seem to understand how Apple's Multi-Touch works. Of course objects are going to continue to move after you let them go, momentum is one of the key features of the iPhone OS. And of course pages aren't going to move exactly with your fingers, since the page turn is probably just an animation (and even if it isn't, when you flip the pages as fast as they do in the commercials you can't expect it to know exactly where your finger is every fraction of a second).