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Report: RIAA pressured Apple into creating iTunes LP

This feature over at GigaOM has quite a few interesting insights about the iTunes LP program -- while Apple sells it wholeheartedly as "the visual experience of the record album," it appears the story behind the story is not quite so clean. According to an anonymous source in the industry (note, not Apple themselves), the service didn't come from Cupertino. Instead, it was designed by record companies, and agreed to by Apple as a "concession" to "make a gesture in favor of album sales." The piece also states that Apple subsidized the creation of the first few "LPs," some of which cost up to $60,000 to assemble and license.

As you might expect with any other less-than-popular product at Apple, iTunes LP isn't exactly being thrown into the spotlight, either. While a much more visual music experience would be perfect for the iPad, GigaOM notes that it didn't even merit a mention by Jobs at the iPad announcement. It's certainly possible that iTunes LP could find a new home in the future, if bands really get behind the service and make their own (a few have, as noted, but the cost seems pretty prohibitive, especially if sales aren't that impressive), but from what this anonymous source says, the LP service is a record company concession that hasn't paid off for Apple even in the way its originators hoped.

[via iPodNN]

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This feature over at GigaOM has quite a few interesting insights about the iTunes LP program -- while Apple sells it wholeheartedly as...
 

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tony

You cannot just translate a product like a CD + box + leaflet into an electronic download. The whole point about a CD etc is that they are physical, touchable products, electronic equivalents are just vapourware.

Any marketing guy will tell you that.

March 10 2010 at 2:20 AM Report abuse rate up rate down Reply
Matthew W.

I wonder if Apple would be heaping praise on the RIAA if iTunes LP had been a success?

March 09 2010 at 6:11 PM Report abuse rate up rate down Reply
1 reply to Matthew W.'s comment
DarkPenguin

The thing is it didn't. It was mean to fail from the start. If it was a consession to the riaa then apple obvious was going to put just enough time and spotlight on it that they had to in order to shut them up.

March 09 2010 at 10:22 PM Report abuse rate up rate down Reply
Johnny Thrash

They still don't get it.

1 song isn't worth the cost of an album and I don't care how much pretty artwork you add to it. Yes, I own a couple of the LPs, but I would've bought the particular album anyway. Pearl Jam is one of them.

I still refuse to pay 1.29 for a song. You can tell that a lot of people feel the same way by looking at the latest sales statistics.

March 09 2010 at 6:06 PM Report abuse rate up rate down Reply
Rob

Music is TOO expensive on iTunes Music Store. iTunes also WATERMARKS all your purcahsed music with your name and EMAIL address.

Music is cheaper and comes without any watermarks from Amazon.

It is so easy to buy music from Amazom with its MP3 downloader. IMHO, you would be crazy to buy music from Apple.

March 09 2010 at 5:47 PM Report abuse rate up rate down Reply
1 reply to Rob's comment
Granger

I can give or take buying music on iTunes, I've stopped for the most part, but still do on a whim now and again. Still buy most of my downloadable music from Apple though, just from LaLa.

March 09 2010 at 6:08 PM Report abuse rate up rate down Reply
Galley

I like the concept of iTunes LP, but for the prices they are asking, they should have lossless audio.

March 09 2010 at 5:45 PM Report abuse rate up rate down Reply
DJ

I like LP, except that there are almost no LPs there...

March 09 2010 at 5:34 PM Report abuse rate up rate down Reply
doho123

And that cost is why you probably won't be seeing many of the zippy "interactive books" that get demonstrated when showing off what an e-book "could" be.

Making a book interactive for a video is fairly easy; but making it interactive is programming, new art content, sound, etc and the testing to make sure it all works properly. All of the things that most book publishers have no idea to do. It's obviously much cheaper just to throw the .pdf up on a site somewhere.

March 09 2010 at 4:24 PM Report abuse rate up rate down Reply
yonatron

I think the iTunes LP thing is actually a decent idea… and am duly shocked to hear it might have come from the RIAA.

Also, why are you citing that October article about the alleged $10,000 fee to Apple to create an iTunes LP? That guy backtracked on his claim, and Apple’s since released thorough documentation for how to create the iTunes LP wrapper using HTML/CSS/JS. Certainly some bands will be able to find designers who can make an LP for less than $60,000, if they don’t go with Apple’s “handpicked third-party developer” mentioned in the GigaOm piece.

Of course there is still the question of how/whether small bands/labels can get their iTunes LP onto the store, but if it’s an open format, the cost of making them at all may not be that outrageous relative to the total cost of making the audio and static cover art.

March 09 2010 at 4:22 PM Report abuse rate up rate down Reply
DM

Heck since prices went to $1.29, I've cut my iTunes music buying by about 90%. The songs are not worth that much. Even my kids cut way back and it's my account LOL

I used to be in iTunes everyday. Buying tracks I found. But even the last update to iTunes, makes browsing so much harder.

I only open iTunes now for specific needs. Used to be open all day. Now every few days.

The LP iTunes thing is sheer nonsense.

The music labels and publishers are delusional. Tracks should be .10 cents.

March 09 2010 at 4:02 PM Report abuse rate up rate down Reply
skafia

AFI... My favorite band!

March 09 2010 at 3:56 PM Report abuse rate up rate down Reply
1 reply to skafia's comment
Preston

Agreed!

March 09 2010 at 3:59 PM Report abuse rate up rate down Reply
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