Filed under: Retail, Apple Financial, iPad
Possibly as many as 50,000 iPads pre-ordered in first two hours
The early adopters are out in force today. Based on analysis from Fortune's Apple 2.0 blog & the investors of the AAPL board on Investor Village, it seems that as many as 50,000 iPads were pre-ordered in its first two hours of availability this morning. That's pretty staggering demand, especially considering that on a typical day Apple only receives an average of 15,000 online orders for all products combined.Naturally, we have no way of knowing if these numbers are exact as of yet. The numbers reflect over 50,000 orders placed in two hours, and the percentage of those that are iPad orders isn't clear. Considering that the iPad was just made available for pre-order today, however, and the 15K daily average noted above, it's likely the majority of orders placed this morning were indeed for the iPad. Additionally, the numbers only reflect the number of orders placed, not the number of units ordered; taken with the 2-pad maximum for today's pre-orders, the data does suggest that somewhere in the neighborhood of 50,000 iPad pre-orders were placed within two hours of its availability.
This suggests a huge demand for the device, at least among early adopters. It will be very interesting to see if this trend is repeated once the iPad is actually available in stores.
One interesting note: even if all 50,000 of those iPads were the $499 version (which is very unlikely), based on iSuppli's analysis of that unit's build cost, it means Apple gained nearly $13.5 million in
[h/t MacRumors]


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Reader Comments (Page 1 of 1)
Ed d. said 4:59PM on 3-12-2010
50,000 units x $500 = $25,000,000 revenue...
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Mr Lizard said 5:05PM on 3-12-2010
Correct.
Chris Rawson is confusing revenue with gross profit.
Back to school TUAW....
Chris Rawson said 5:08PM on 3-12-2010
Ugh, you're correct. Post updated.
This is what I get for writing when coffee is the thin brown line between me and unconsciousness.
xsytrance said 5:10PM on 3-12-2010
reading comprehension FAIL. 50, 000 units x ($499 - $229.35[total manufacturing cost]) = $13.5 million.
xsytrance said 5:12PM on 3-12-2010
@xsytrance: reading comprehension FAIL to you too, hehe. he did say revenue, didnt he?
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Dan828 said 5:15PM on 3-12-2010
I was all set to buy one this morning, but I guess cold feet set in overnight. I've decided to wait a while, maybe for the 2nd generation. Now I just have to see if I can hold out for the next gen iPhone, or grab the HTC Desire when it comes out in a month or two. Sometimes I think I should be going to gadgeholics anonymous meetings.
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timejumperone said 8:26PM on 3-12-2010
My excuse is I'll buy it for my wife. I'm going with the wi-fi only 16GB for $499.00. It's a learning unit for my wife, she has an iPhone 3G but doesn't use the internet that much. I expect that will change with the iPad.
I'll play with it to see if I need the 3G version and higher memory for later. Also, I'm counting on hackers jail breaking it to do more. If that happens, I'll jail break it (if it provides unique functionality).
I'm looking at the iPad as a computer for the rest of the world (non-computer types)
BTW I have a MacBook Air 2nd Gen it's weight is 1.5lbs. I noticed the specs on the iPad is 1.5lbs!!!! Same weight smaller form factor. Tells me it's all battery.
threepounds said 11:16PM on 3-12-2010
@timejumperone
The Macbook Air is 3.0 pounds not 1.5 pounds. Your premise that the weight means it's all battery by comparing it to the Macbook Air is false.
As for the rest of your statement, the applications for this device and support provided from 3rd parties more than make it a powerhouse and quite useful for most users. "non computer types"... uhm, sure ok...
timejumperone said 2:05AM on 3-13-2010
@threepounds
You're right. My mistake, don't know why I was thinking MBA was 1.5lbs.
WRT to non-computer types (e.g ones who want a simple to use device rather than a "computer") they are more in number than computer users. That will be the iPad's target audience. imho.
Ed d. said 5:17PM on 3-12-2010
check your definitions, xsytrance. revenue and profit are two different things.
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ritchard_mckie7 said 10:13PM on 3-12-2010
I'll wait 'till a new version can play flash video or buy another brands device.
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Jeff Harris said 11:57PM on 3-12-2010
I ordered mine at 8:35 am: 32GB wi-fi.
Can't wait!
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Riley33 said 7:52AM on 3-13-2010
Hi, I'm a member of Apple Sanity board and I just wanted to point out that the order numbers we are calculating do not account for multiple iPad purchases.
Apple has set a 2 iPad per order limit, but we have no idea how we can track how many people are buying more than one unit by the order number alone.
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crsh said 8:41AM on 3-13-2010
I believe we have entered a new age in reality distortion field technology.
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Larry said 12:12AM on 3-15-2010
Two 32 wifi at 832 in house to compliment the mbp, one white iMac and two alum imacs, and of course the iPhone 3gs
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jeemy said 3:52AM on 3-15-2010
Amazing!
there are so many apple fans, so the ipad catched the public eyes.
I'm an apple fan too, wopoos, share some more information about apple ipad, iphone and ipod: http://www.ifunia.com/resources.html
and there are many free stuffz, you'll be surprised.
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omraee entertainment LLC. said 6:26PM on 3-15-2010
hey get the 3 's racketed up on layaway. that's gravy sausage gravy.
gett'n confignuton at the airport
so when are beoncy 50 cent and Q jones gonna be on opra trade
families reunited what happoned to ta2 on fan islam
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omraee entertainment LLC. said 6:11PM on 3-17-2010
I may buy one though.
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haroldashe said 9:27AM on 3-16-2010
Recession? What recession??
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