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iPads sent out to select developers, kept under cover for now

Last week at GDC 2010, I talked to quite a few iPhone developers, big and small, and they all told me exactly the same thing when I asked about the iPad: "No, I haven't gotten my hands on one yet." But apparently there are at least a few developers out there who've gotten test models from Apple, according to Business Week, and the requirements that come with them are as strict as you can imagine. There are 10 pages of rules and regulations, and those include that the iPad has to be kept secured to a fixed object in a windowless room, and the company actually requires photographic proof of compliance before they'll actually ship the device out.

Sounds crazy, but clearly there's reasons for such a strict agreement from both sides: developers really want to get a head start on what will surely be a huge market for apps and content starting on the iPad's release, and obviously Apple wants to make sure that the device stays under cover until it releases. You might think that they'd actually benefit from a little exposure, but don't forget: this is Apple -- they depend on the hype and interest that secrecy before release creates. After it comes out, seeing the iPad out in the world will likely sell even more units, but pre-release, Apple's customers are happy to stand in line to be the first to use the iPad.

Of course, this is all from anonymous sources -- it'll be interesting to see if any of these "iPads in the wild" find their way out to the public in the form of pictures or video. Until then, the rest of us (including many developers who've played big parts in building up the App Store to where it is today) will have to wait until April 3rd.

[via Engadget]

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Last week at GDC 2010, I talked to quite a few iPhone developers, big and small, and they all told me exactly the same thing when I asked...
 

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ellisfr

For legal reasons, I can't imagine a company delivering a product different from the one people ordered...

March 21 2010 at 5:37 AM Report abuse rate up rate down Reply
Rajje

I don't understand this ... We've all seen it. On the keynote, in pictures, in Apple's promotional video, in hands-on videos from after the special event ... And also there was that article about Jobs carrying one around himself, letting people see it so close that they could find out what Safari bookmarks he had.

Something new must be up with it.

March 20 2010 at 9:53 AM Report abuse rate up rate down Reply
1 reply to Rajje's comment
Shane

They only showed enough to the public to sell a few hundred thousand of them 3 weeks before they even released them. My guess is there is a lot more to the iPad than they showed, whether that is to be discovered on April 3rd or in future updates. If you think about it, what was the iphone 2 years ago compared to what it is now? (No app store vs. 159,000+ new things to do with it, stereo bluetooth, MMS, the speed and functionality updates in the iPhone 3G and then the 3GS, etc....) The funny thing is, even the original iPhone on it's first day is better than just about every other mobile device released today, 2 1/2 years later! The point of my ranting? You don't think the iPad will only do what we saw it do in the keynote and video do you? Hence the secretive nature of the final weeks before launch.

March 20 2010 at 6:44 PM Report abuse rate up rate down Reply
flex

Their secrecy is not getting them anywhere....

March 20 2010 at 2:12 AM Report abuse rate up rate down Reply
1 reply to flex's comment
Steve Most

Apple, not getting anywhere...
You must be kidding.

March 20 2010 at 9:46 AM Report abuse rate up rate down Reply
nik.cooper

So... No word from Apple saying 'no' about certain features we were waiting for (except for iPhone to iPad tethering, sent from Steve's iPhone), only conspicuous silences (or so I read). Camera hooks popping back up in the SDK... EXTREME secrecy over a device being sent out to select developers that we've already seen... I wonder what Apple's iPad has up its sleeves...?

March 19 2010 at 10:46 PM Report abuse rate up rate down Reply
Rego

@Mike Schramm

You wrote:

"You might think that they'd actually benefit from a little exposure, but don't forget: this is Apple -- they depend on the hype and interest that secrecy before release creates."

That's Bullcrap!

It's because all the brainless competitors try to rip Apple off. Apple wants to be out there first with their product.

March 19 2010 at 8:26 PM Report abuse rate up rate down Reply
Robert

If you ask me, I'd say this is probably some kind of early April Fool's joke.

March 19 2010 at 7:36 PM Report abuse rate up rate down Reply
mlamb

An interesting thought...

If Apple has photographic proof of compliance on file they might be able to track back any spy shots that make their way to the wild by comparing the room the iPads are kept in.

March 19 2010 at 6:58 PM Report abuse rate up rate down Reply
Zyber

Looks like The Iconfactory has one... http://mantia.posterous.com/12644775

March 19 2010 at 6:18 PM Report abuse rate up rate down Reply
1 reply to Zyber's comment
Zyber

Yeah that was just paper, I think. I guess you believe what you want to.. Owellllll

March 19 2010 at 6:21 PM Report abuse rate up rate down Reply
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