Sprint features iPhone in 4G ad

Sprint has released an ad that features the iPhone with its Overdrive 3G/4G Hotspot mobile router. The Overdrive allows you to use Sprint's 4G network with any WiFi capable device.

The ad features "Matt" and the appropriately-named iPhone-owner "Steve."

"My friend Steve's iPhone is cool, but it's limited to AT&T's 3G speeds," Matt says. "So I'm going to use the Overdrive 4G mobile hotspot to make it up to ten times faster. And while that's happening, I'm going to enjoy this tasty snack," at which point Matt pulls out an apple and takes a bite. Steve connects to the Sprint 4G WiFi network on his iPhone and quickly begins streaming a music video which leads him to exclaim, "Whoa. Done." The ad ends with Matt asking, "What can you do with 4G?" before the narrator chimes in, "Whatever you do, do it up to ten times faster than 3G with 4G from Sprint."

Sprint was one of the first to attack the iPhone but now, like most wireless providers, wants to be an official iPhone carrier. Last September Charlie Rose asked Sprint CEO Dan Hesse how the Pre was stacking up against the iPhone, to which he replied, "It's... it's doing well, but you can almost put the iPhone, to be fair, in a separate category. The Apple brand and that device have done so well, it's almost not... it's like comparing someone to Michael Jordan."

Well, if you can't beat the star, why not make some sweet accessories to go along with those Air Jordans?



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