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Videos: Wired, VIVmag showcase iPad offerings

One of the elusive goals of tablet computing has been to totally replace print media with something new. To date, nobody has been completely successful. When the Windows-based Tablet PCs shipped in the early 2000s, for instance, there was a lot of talk about how magazines would move completely to electronic publishing platforms such as Zinio.

Well, here we are in 2010 and many of us still have print magazines showing up in our physical mailboxes on a regular basis. But it could be that the new generation of tablet devices, as heralded by the iPad, could finally create such a great user experience that most magazines would finally make the jump from "dead-tree" to electronic versions.

Two magazines well-known for their content, typography, and art design have produced videos highlighting their upcoming offerings for the iPad. Wired Magazine is featured in a video that appears to have been produced by Adobe, highlighting how the magazine plans to use interactive advertising, social tools, and a very paper-like user interface to bring the Wired experience to tablet devices. The second video is from ViVmag, an online woman's magazine touted as "the first interactive all-digital luxury magazine for women." The VIVmag video shows how the magazine plans to use dramatic animation to move between elements in a story.

Both videos give you a taste of what we might expect to see starting shortly after April 3rd. Click the Read More link to view the videos, and let us know iif you've already given up paper-based magazines or if you'll still need your paper copy of Popular Mechanics for bathroom reading material.


[via Creativebits]

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One of the elusive goals of tablet computing has been to totally replace print media with something new. To date, nobody has been...
 

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John Federico

VIVmag is giving away a dozen iPads to celebrate the upcoming issue:

http://idek.net/1Cir

March 23 2010 at 10:00 PM Report abuse rate up rate down Reply
Thaw

I'm excited about the possibility of renewing my reading relationship with magazines. I too have gradually replaced all my print reading with blogs and websites over the years.

But really, they can just seem so shallow and amatuerish sometimes. Their business plan requires the rapid repeditive generation of short superficial word bites to generate daily repeat viewing of their ppc ads.

Paid content such as Magazine subscriptions can support the investment in better researched written, illustrated and edited articles. Though I am sure there will still be plenty of ads. But please god, don't let them develop the digital equivalent of those card inserts that used to drop out every time you turned the page...

March 23 2010 at 6:26 PM Report abuse rate up rate down Reply
1 reply to Thaw's comment
Donovan Dillon

This is a very insightful comment thread -- probably the best I've seen on TUAW in quite a while. I have nothing to add except appreciation at the moment. Please keep it going!

March 23 2010 at 9:59 PM Report abuse rate up rate down Reply
MarkHernandez

I have a pile of MacWorld, MacTech, Mac|Life, Scientific American, New Yorker, Wired, Maximum PC, Discover and Sky & Telescope magazines (about 8" worth) by my foot waiting to be caught up with. I wouldn't mind subscribing to digital versions on my iPad and save all that wood. Some recyclers don't like magazines too. So much waste, and you can't bookmark anything without using more paper (postit note :-).

March 23 2010 at 2:55 PM Report abuse rate up rate down Reply
Rboyett

I used to subscribe to every car magazine imaginable, as well as PopSci, PopMechanics, and several guitar and woodworking mags.

As of now, I have ONE magazine subscription and that is only because the subscription hasn't run out yet. I have no intention to renew.

Why get a car mag like Automobile, MotorTrend, or Road and Track when I can get the same information from many car blogs a lot faster. I can also get good reviews from people that don't depend on advertising from the manufacturer. The same goes for many of my other magazines.

Not only must magazines start using the iPad (or other device) for delivering content, they'll need to create these immersive environments that really get the readers attention. They'll also have to do daily or weekly updates, instead of monthly (or bi-monthly for most woodworking mags). IMO, these guys are going in that exact direction. If they pull it off right, their futures will be very bright. The iPad may just let them get the pay wall they've been looking for.

March 23 2010 at 2:52 PM Report abuse rate up rate down Reply
Dan

Interesting to see if this really goes anywhere. I mean, I've pretty much stopped read magazines altogether, just because it's an outdated content delivery system. Really, they were designed as a way to deliver up to date in depth content in a world without the internet.

Now you can just jump on any of a plethora of websites and get the content that they used to provide for free. So why in the world would we want a digital version of an outdated content deliver system when we already have that in the form a websites? And hell, I grew up before the world wide web, and used to subscribe to and avidly read several magazines. So it's not like I'm some youngster (get off my lawn you) espousing how we should do away with all the old timey stuff. But really, I'd think the iPad would be another nail in the coffin of periodicals, with it's very portable hand held browsing capabilities.

March 23 2010 at 2:18 PM Report abuse rate up rate down Reply
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