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Random House leery of iPad over pricing concerns

We've heard that Apple is still trying to hammer down multimedia content, but print may not be in the bag just yet. Random House is apparently applying some last minute pressure to Apple, since the company says that it's not quite sure about how pricing will work on the iPad. Apple's offer is that it will take its 30% of profit in that 70/30 "agency" split, but Random House is waffling and claiming that they need to think about it before anything gets signed.

If you ask me, it sounds like they're just pushing for a little more control while they still can. iBookstore pricing all seems pretty solid, and most of Random House's competitors have already signed on. This means that, if Random House does pass on Apple's deal, not only will they not be selling books, they'll also be left in the lurch when the iPad does take off. Right now, before the iPad's actual earnings become anything but hypothetical, Random House can pose all it wants. However, I'm pretty sure that after April 3rd, Apple will have most of the cards in terms of making content deals on the iPad.

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We've heard that Apple is still trying to hammer down multimedia content, but print may not be in the bag just yet. Random House is...
 

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Peter

The thousands and thousands of pre-orders refute any kind of assumption whatsoever. the iPad is already a hit before people actually get to use them!

Random House won't make the same mistake as Verizon did by refusing the iPhone, another Apple runaway hit!












March 25 2010 at 8:06 AM Report abuse rate up rate down Reply
Dan Mosqueda

I'd say the key properties Random House owns is John Grisham and Dan Brown. Not insignificant.

@me - I think the split is not on profit, it's on revenue. If the book is $10, Apple gets $3.

March 24 2010 at 8:03 PM Report abuse rate up rate down Reply
1 reply to Dan Mosqueda's comment
bawj

Yep.

Sent from my iPad

March 24 2010 at 9:50 PM Report abuse rate up rate down Reply
Erv

However, given that Amazon will likely release a Kindle reader for the iPad very shortly after April 3 (they already posted screenshots of it, so we know they have developed it), it is largely irrelevant whether any particular book is in only iBookstore, only in Kindle, or both. In all cases, I can still read the book on my iPad.

The only wrinkle would be if Apple denies the update of the already available Kindle app for iPhone and blocks Amazon from making it iPad friendly.

March 24 2010 at 7:57 PM Report abuse rate up rate down Reply
me

Is Apple really split the PROFIT 70/30? I was under the assumption the 70/30 split was done to the REVENUE (aka, the price paid when sold in the App Store).

If Apple is somehow calculating Profit then what keeps a company from adding all sorts of 'overhead' cost to a product and keeping the price the same, thus shrinking down the profit margin but increasing cash for the company? It may not look good on the books of public companies but private companies could get away with it.

March 24 2010 at 7:56 PM Report abuse rate up rate down Reply
starq

Yes!

I knew that I could expect an iPad slam from my good buddy Jordan!

It never gets old!

March 24 2010 at 7:51 PM Report abuse rate up rate down Reply
Dan

They will be assimilated

March 24 2010 at 7:08 PM Report abuse rate up rate down Reply
bawj

Its only a matter of time before they give in and join apple

March 24 2010 at 6:45 PM Report abuse rate up rate down Reply
erick Baze

Within a few days of release of iPad, Random House will be asking to get on board.

March 24 2010 at 6:10 PM Report abuse rate up rate down Reply
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