What will iPad magazine covers look like?

I think that looks gorgeous! I can't understand why so many people think all video simply must be horizontal. Of course it doesn't work for a longer length work, like a movie. For illustrative purposes, like this magazine cover, it is simply brilliant. If you haven't yet, look at his other vertical videos. Beautiful!

this looks great. agree, looks like harry potter newspaper. YAY technology.
dont like vetical magazines? ... then make horizontal magazines. I remember i used to get a kiddy magazine that was wide.(it was cool)

Since getting the iPhone 3GS, I have shot "vertical" videos of my granddaughter rolling about on the floor, and they look great. In the "normal" mode, there would have been too much room either side of her if I wanted to fit her into the video, or she would have been rolling up-down rather than side-to-side, as in real life.

Vertical video is used very widely in one industry. Fashion. All of the large size plasma tv's in fashion galleries and high end clothing retailers are turned sideways so the video can be displayed vertically. It is necessary to get a full view of an entire outfit, and viewing models on a runway. I love the freedom to create content that fits my subjects, and then can be viewed so easily

I'm reading this on an iPhone. Get rid of the Flash. Don't post an article that I can't see.

This guy might want to learn a little HTML5 for his website if he's going to do iPad stuff. I like Legos as much as anyone but... I'm just say'n (sent from my iPhone) :)

I can't see the picture on my iPhone since it's posted in Flash :S.

Why would you need animation when reading a magazine?

Admittedly, it does look quite nice, I'm just wondering whether it is practical.

"Vertical" video? Only so much so. Virtually all of the visual information is in the 2nd and 3rd sixths of the screen from the bottom up...the rest is largely filler...which makes for effectively about the usual viewing aspect ratio. There's good reason for this, and for why video has trended towards wider screens--we have two eyes stuck in our heads horizontally, not vertically, and we process visual information in about 180 degrees horizontally and only about 100 degrees vertically. Vertical video (shot with iPhones, for example) always bugs me because it seems like I'm missing half of what's going on.

Yes.

In all seriousness, I love the idea, It'll start being like Harry Potter where all of the newspapers and magazines have moving images. I love the idea. The huge problem of course is memory space.