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Greenpeace 'unappy' with iPad cloud

Oh, Greenpeace. We thought you and Apple were buddies again. How fragile friendship can be.

The iPad's tenuous association with cloud computing has prompted the environmental group to criticize Apple for a carbon footprint that's "...much larger than previously estimated." The concern is that the proliferation of devices that make use of data centers requires ever larger facilities, most of which run on what Greenpeace calls "dirty coal power."

In the report, the group emphasized that they are not picking on Apple specifically. "We are not picking on Apple [and] not dissing the iPad. But maybe someone can come up with an app that calculates the carbon footprint of using different web sites based on their location and energy deals."

Apple has received both criticism and praise from Greenpeace before. For example, Greenpeace hit Apple with a mock Apple website a few years ago and had fig-leaf clad representatives visit the first Apple Store in continental Europe. Conversely, the group praised Apple's resignation from the US Chamber of Commerce over the group's resistance to limit greenhouse gasses last October.

The iPad isn't alone among Apple devices as a stand-in for the environmental flaws of the entire electronics industry and computing infrastructure. Mother Jones magazine, a standard-bearer for progressive causes, has posted a rather blunt "scary truth about your iPhone" page; the app buttons on the mocked-up iPhone 3GS reveal details like where the tin, tungsten and tantalum used in the device are sourced. It's a clever approach, but the iPhone's components and manufacturing process aren't markedly different from those of thousands of other cellphones; MoJo's use of the iPhone, like Greenpeace's targeting of the iPad, is as much about harnessing buzz as it is about raising awareness of environmental challenges.

[Via AppleInsider]

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Oh, Greenpeace. We thought you and Apple were buddies again. How fragile friendship can be. The iPad's tenuous association with cloud...
 

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CaseyVerdant

However misdirected, Greenpeace is getting a great deal of press for their attacks on Google, Facebook, and Apple: the IT sector is small but growing, so it’s nice to see energy sourcing in the headlines if only because such popular corporations are forced to respond to their coal-intensive data centers and cloud computing.

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April 11 2010 at 2:25 PM Report abuse rate up rate down Reply
numlock

How about tuaw implements something like actually requiring its users to read the articles it links to before allowing them to comment?

It seems very few actually read the articles and I find that quite disappointing.

April 06 2010 at 8:59 AM Report abuse rate up rate down Reply
jaeboy17

am beginning to hate greenpeace

April 03 2010 at 10:57 PM Report abuse rate up rate down Reply
pwb

To actually quote Greenpeace: "Get out of the computer business (and) go save some whales".

April 02 2010 at 11:50 AM Report abuse rate up rate down Reply
Smite A. Hippie

umm... hypocrite? where's greenpeace.com hosted at? some solar-powered webserver in the desert?

March 31 2010 at 6:43 PM Report abuse rate up rate down Reply
howie

Screw Greenpeace, and screw the "global warming"/"climate change" hoax! WTF are we all supposed to do? Live in the stone age? Let these people live that way, but I'm not going to.

March 31 2010 at 6:29 PM Report abuse rate up rate down Reply
David Frantz

I'm not a big fan of Green Peace nor some of their recent tactics, but it is a good thing people are shinning a little light on the stupidity of cloud computing and streaming services. Both are similar in concept and a move in the wrong direction simply based on measurable technical issues. You don't even need to bring the environment into it.

For one thing there simply isn't enough RF band width to support the things these people are dreaming about. Even with all the short term foreseeable technology improvements you won't be able to support each person on the planet having their own radio station broadcasting to them on demand. That is basically what streaming is and similarly what cloud computing is.

It is one thing to envision a wired system doing this but I don't see it as remotely possible over RF links like 3G/4G/WhateverG. The way the service providers are currently scrambling for more spectrum should highlight this problem.

I could go on but the idea of streaming services and cloud computing just boggles the mind. You are talking about an incredible amount of infrastructure to support little Johnny watching a video or listening to music. Sadly it actually strikes me as a regression for the consumer as we will end up paying many times what we are currently paying for media, especially anything listened to often.

Dave

March 31 2010 at 6:21 PM Report abuse rate up rate down Reply
Cupko

Every and each of these 'Greenpeace' self-proclaimed planet Earth 'saviors' would sell their ass to put their little green fingers on a new shiny iPad.
Get a life Greenpeace. (and an iPad)

March 31 2010 at 5:44 PM Report abuse rate up rate down Reply
Andy

Ok I'm sorry but what dies greenpeace do ?

March 31 2010 at 5:17 PM Report abuse rate up rate down Reply
sodapop

Knowing a few green fanatics personally, these guys simply reject fossil fuels, absolutely. ...Even though they have cross wired their brainwashing and confuse environmental issues with supply issues.

Way back before any of them even knew who Al Gore was - the Al Gore who was making fistfuls of cash from oil and trying to censor rock 'n roll - there used to be a lot of hype that fossil fulls were going to run out "any day now" and we would have to move to alternative fuels. Fast forward 20-30 years, factor in that technology and oil/coal exploration did not stay at a standstill, and we have whats essentially an unlimited (several hundred years) supply again. Even the great and mighty OZ, er Obama himself, is advocating drilling for Oil off America's shores...

What that means to us and coal is that technology and regulation do allow for using coal cleanly and without destroying thousands of acres of land.

Don't get me wrong, coal is still the WORST polluter (significantly greater than secondhand cig smoke outside!!!!!!) However, for any knee-jerk hippy org to condemn cloud computing is just another layer of onion skin from their misinformation press. Cloud computing saves energy and the environment by reducing local power consumption and under-utilized hardware (ie near future landfill).

The bottom line is that we can several million harddisks and environmentally unfriendly batteries - and circuit boards - duck-taped on to our cloud devices... or we could have significantly less of all that junk clustered throughout that country run by entities who are more apt to subscribe to green energy because they can get it at a better cost and have budgets for adapting to it (Google corp comes to mind).

March 31 2010 at 5:15 PM Report abuse rate up rate down Reply
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