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Amazon caves to book publishers

Amazon has submitted to pressure from the major book publishers ahead of the iPad's Saturday launch. HarperCollins and Simon & Schuster will now, like Macmillan, be allowed to use an agency model that gives them control over their book's prices. "Our digital future is more assured today than it was two months ago," HarperCollins CEO Brian Murray told the Wall Street Journal.

Bestsellers will now cost between $13 to $15, up from the standard $9.99. While many other books will remain at the $10 mark, some will even be priced below Amazon's old $9.99 average. Amazon and others have been very concerned over the iPad's iBookstore. Just last week, Sony cut the price of its Reader Pocket Edition while Perseus Books Group, the largest independent book publisher, ignored Amazon's threats and penned a deal to sell their books on the iPad.

At the iPad unveiling, Steve Jobs told Walt Mossberg that "publishers are actually withholding books from Amazon because they're not happy" and that "the prices [on the Kindle and iBookstore] will be the same." What he didn't clarify at the time was whether ebooks on Apple's iBookstore would cost what they do on the Kindle or vice versa. Now we know.

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Amazon has submitted to pressure from the major book publishers ahead of the iPad's Saturday launch. HarperCollins and Simon & Schuster...
 

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Art

@troopr - Why should a digital book cost the same amount as a physical one? With digital books you can not resell them, you have no distribution or brick and mortar costs. Those saving should be past along to the consumers of that media as the benefit since it would not impact reduce the profit for either the publisher or author.

April 01 2010 at 4:48 PM Report abuse rate up rate down Reply
Steve

Let's keep the self-publishing movement growing. If companies can provide high quality services to authors so they can self-publish their books, short stories, etc. this issue with big publisher profits goes away. Authors are in control and the market will dictate the pricing of their works.

April 01 2010 at 2:35 PM Report abuse rate up rate down Reply
troopr

It does benefit writers. The whole purpose of the agency model is to price things accurately during a transition. eBooks account for less than 5% of book sales for authors. Physical books represent the actual sales for an author. When amazon subsidizes the kindle books, they effectively force actual physical booksellers out of the market. This in turn removes sales from authors whose main source of income is from hard copy books. The agency model allows publishers to regulate the ebb and flow to help authors during this physical book to eBook transition. Don't believe me? Check out the blogs of real authors like Patrick Rothfuss, Tobias Buckell, Catheryne Valente, etc. I am an aspiring genre fiction writer (not urban fantasy), and I don't hate publishers. Even people like Stephen King still have publishers to work with.

April 01 2010 at 2:31 PM Report abuse rate up rate down Reply
1 reply to troopr's comment
PookieBadMuffin

troopr - no, sorry, I don't believe you.

"Physical books represent the actual sales for an author. When amazon subsidizes the kindle books, they effectively force actual physical booksellers out of the market. This in turn removes sales from authors whose main source of income is from hard copy books."

First, you have zero proof with the claim that physical booksellers being forced out of the market because of Amazon's subsidizing.

Second, Amazon's price doesn't change the author's cut of the sale - that was negotiated with the author and publisher beforehand. Not even the publisher suffers a revenue loss when Amazon cuts the price - Amazon does.

Third, if you think the only way for authors to survive is by selling hard copy books, you need to change careers immediately...

April 02 2010 at 7:39 AM Report abuse rate up rate down Reply
Mark

I hate April 1. I never know what to believe. Is this legit? Did the mighty and arrogant Amazon cave once again to publishers?

April 01 2010 at 2:16 PM Report abuse rate up rate down Reply
tuaw

Why do publishers think we'll pay as much for an ebook as for a discounted hardback, and more than the price for a paperback? Ebooks would take off if they had a more sane pricing model.

April 01 2010 at 1:15 PM Report abuse rate up rate down Reply
alansky

This is pathetic. The greedy, scared-stiff (not to mention profoundly stupid) book publishers think they are going to withstand the onslaught of Apple's iPad by raising prices! HAH!

April 01 2010 at 12:49 PM Report abuse rate up rate down Reply
PookieBadMuffin

It's curious to see this touted as a prophetic win for Apple/Jobs, when, in fact, it's a loss for consumers.

Wonderful - we get to pay more, regardless of the device.

April 01 2010 at 11:59 AM Report abuse rate up rate down Reply
6 replies to PookieBadMuffin's comment
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