Men's Health magazine comes to the iPad
Men's Health, the world's largest men's magazine with editions in 40 countries across the globe, has released the Men's Health iPad Edition. With each issue you get everything you'd get in the pages of the regular magazine, but the iPad edition gives you extra benefits including an "Enhanced View" interface that overlays icons on any given page to highlight a page's multimedia features including video of exercises, real-time Snap Polls, bookmarking, and Twitter and Facebook integration.
In addition to a Table of Contents pop-up, there's also a Scrub pane feature that allows readers to quickly flip through the entire issue via a film-strip view. Interestingly enough, Men's Health say they will start making enhanced back issues available on the iPad.
The iPad is creating a new market for digital magazines and publishers are going to go through a trial-and-error period for a few months to find out what readers want. Right now Men's Health is not offering a bundled print magazine and iPad edition. They do note that the iPad edition will be identical to the print edition, with the exception of adding the interactive features discussed above.
If you are a current subscriber to the Men's Health print edition, you will need to purchase the iPad edition separately. What about a subscription for the iPad edition? Men's Health says for now you'll need to purchase each issue à la carte, but they hope to make digital subscriptions to the iPad edition available soon. Men's Health Magazine for iPad is a free app that gives you a 10-page preview of the April issue. Additional issues can be purchased for $4.99.
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